The document discusses technical SEO and provides an overview of the top 5 technical SEO areas: speed, uptime, errors, XML sitemaps, and HTML tags. It asks three questions about making content findable, the website crawlable, and content understandable. Specifically, it covers communicating with search engines, linking content, XML sitemaps, social media sharing, providing text content, avoiding errors, and using relevant keywords and tags. The next video will cover website speed testing and monitoring.

1. Andrea Streff & Matthew Edgar
Elementive Marketing Solutions
Technical SEO for the Non-Techie
1. OVERVIEW

2. Today we will review…
• Technical SEO Background and Process
• The Top 5 Technical SEO Areas
1. Speed
2. Uptime
3. Errors
4. XML Sitemap
5. HTML tags

3. What is Technical
SEO?

4. Technical SEO: Audiences

5. Technical SEO
Process

6. Three Questions to Ask
1. What makes the content on your website
findable?
– Communicating about the pages on your site to Google,
Bing, elsewhere
– Links to your content throughout the web
– Create XML sitemaps (we'll talk about that one)
– Generating feeds to share your content
– Posting items on social media with all additional content
– like Open Graph and cards

7. Three Questions to Ask
1. What makes the content on your
website findable?
– Communicating about the pages on your site to
search engines
– Links to your content throughout the web
– Create XML sitemaps (we'll talk about that one)
– Generating feeds to share your content
– Posting items on social media

8. Three Questions to Ask
1. What makes the content on your
website findable?
– Communicating about the pages on your site to
search engines
– Links to your content throughout the web
– Create XML sitemaps (we'll talk about that one)
– Generating feeds to share your content
– Posting items on social media

9. Three Questions to Ask
1. What makes the content on your
website findable?
– Communicating about the pages on your site to
search engines
– Links to your content throughout the web
– Create XML sitemaps Generating feeds to share
your content
– Posting items on social media

10. Three Questions to Ask
1. What makes the content on your
website findable?
– Communicating about the pages on your site to
search engines
– Links to your content throughout the web
– Create XML sitemaps (we'll talk about that one)
– Generating feeds to share your content
– Posting items on social media

11. Three Questions to Ask
1. What makes the content on your
website findable?
– Communicating about the pages on your site to
search engines
– Links to your content throughout the web
– Create XML sitemaps (we'll talk about that one)
– Generating feeds to share your content
– Posting items on social media

12. Three Questions to Ask
2. What makes your website crawlable?
– Lots of text– this is easier for Google to crawl and
easier for people to read
– Provide alternatives for non-text content, like
adding text descriptions for your images or
transcripts for videos.

13. Three Questions to Ask
2. What makes your website crawlable?
– Links can be followed, pages can be indexed
– Lots of text– this is easier for Google to crawl and
easier for people to read
– Provide alternatives for non-text content, like
adding text descriptions for your images or
transcripts for videos.

14. Three Questions to Ask
2. What makes your website crawlable?
– Links can be followed, pages can be indexed
– Lots of text– this is easier for Google to crawl and
easier for people to read
– Provide alternatives for non-text content, like
adding text descriptions for your images or
transcripts for videos.

15. Three Questions to Ask
2. What makes your website crawlable?
– Links can be followed, pages can be indexed
– Lots of text– this is easier for Google to crawl and
easier for people to read
– Provide alternatives for non-text content, like
adding text descriptions for your images or
transcripts for videos.

16. Three Questions to Ask
2. What makes your website crawlable?
– Links can be followed, pages can be indexed
– Lots of text– this is easier for Google to crawl and
easier for people to read
– Provide alternatives for non-text content, like
adding text descriptions for your images or
transcripts for videos.
– Keep your website error free.

17. Three Questions to Ask
2. What makes your website crawlable?
– Don't block robots from accessing your website. Easy way to test this - If it
returns the content of your page without issue, it is safe to assume Google
and Bing can access your site:

22. Three Questions to Ask
3. What do you do to make it
understandable?
– Keep your website error free
– Use relevant words and phrases
– Put your content in text format to make it easier
for audiences to read

23. Three Questions to Ask
3. What do you do to make it
understandable?
– Use accurate tags to identify content
– Use relevant words and phrases
– Put your content in text format to make it easier
for audiences to read

24. Three Questions to Ask
3. What do you do to make it
understandable?
– Use accurate tags to identify content
– Use relevant words and phrases
– Put your content in text format to make it easier
for audiences to read

25. Three Questions to Ask
3. What do you do to make it
understandable?
– Use accurate tags to identify content
– Use relevant words and phrases
– Avoid duplication

26. Join us for the next video:
Website Speed Testing
and Monitoring