Audio-visual translation efforts involve translating material in audio, visual or audiovisual formats through techniques like dubbing, subtitling, localization, and media accessibility services. Dubbing involves replacing the original audio with a new language track while matching lip movements, while subtitling involves translating and overlaying text on video. This field has grown professionally with increasing demand and includes translating software, websites and multimedia content.

1. AUDIO-VISUAL
TRANSLATION
EFFORTS BYANMOL
SRIVASTAVA
ROLI SEKSARIA
SNEH KAKAR

3. The translation of any material in audio, visual or audiovisual
format.
Dubbing, subtitling, localisation, and media accessibility (audio
description, subtitling for the deaf and hard of hearing) are
some of the most common techniques (oral or written) with
sound and image.
Audiovisual translation is an exciting new field in translation
studies ranging from dubbing and voice-over to subtitling.
This field has witnessed a growing professional demand.

4. •The famous SHIN
CHAN series has been
dubbed from
Japanese to Hindi.
•It helped to focus
attention on the
image and was better
for children
•However, it is
expensive and
dubbing actors voice
becomes repetitive.
DUBBING:ORAL TEXT
ORAL TEXT

6. Subtitling and Dubbing

7. About Subtitling
Subtitling is an exciting area of
translation and is part of a broader field
of audiovisual translation which
includes dubbing, voiceover and audio
description.
Subtitling is done by translating the
scripts and then the translation is
super imposed onto the film (or
overlaid using the digital software )

8. EXAMPLES

9. Subtitling
Pros
 Does not need to
match lip movements
 Enables viewer to
hear original voice
track
 Original acting
 Helps foreign
language learners
 Cheaper
Cons
 Limited amount of room
 Distracts from image
 Harder to pick up on
non-visual cues
 Words blend into image
 Exhausts viewer*
 Bi-modal translation:
language to language
and spoken to written
 Requires more attention
 Harder for children

10. About Dubbing
 Dubbing, in sound recording refers to the transfer or
copying of previously recorded audio material from one
medium to another of the same or a different type.
 Dubbing is done by using a script, translations are made
and then voice actors read the translations

11. Various examples of dubbing!
Mr. and Mrs.
smith.
Museum ke andar phas gaya
sikander
•Pirates of the Caribbean
– Samundar ke lootere
• Bride of chucky- Khooni
dulhan
• House on haunted hill
- Kaun Bnaega Crorepati
..Bhoot Bangale ke Andar
• Dunstun Checks In. –
Ek Bandar Hotel ke
Andar
• Kiss of the Dragon –
Maut Ka Chumma

12. Dubbing
Pros
 No need to read
Cons
 Mis-matched lip
 Nothing covering the
original image
 Closer to actually spoken
language
 Less active
 Requires less attention




movements
Words chosen to match
lip movements/dialog
length
Bad voice actors
Not the original
performances
More expensive

13. Software / multimedia
localization

14. TRADITIONAL VS MUTIMEDIA
TRANSLATION of a
Software localization is the translation and adaptation
software or web product, including the software itself and
all related product documentation.
Traditional translation is typically an activity performed
after the source document has been finalized.
Software localization projects, on the other hand, often run
in parallel with the development of the source product to
enable simultaneous shipment of all language versions. For
example, the translation of software strings may often start
while the software product is still in the beta phase.

15. Advice and adaptation of programs to the cultural
identity of the target markets
Translation and testing of the user interface (in html
or xml)
Editing and translation of audio files
Translation and processing of graphics files
Translation of .ini files

17. Voice-over translation is an audiovisual
translation technique in which, unlike
in dubbing, voices are recorded over the
original audio track which can be heard in
the background.
Most often used in documentaries and news
reports to translate words of foreign-language
interviewees.
In some countries, most notably in Eastern
Europe, it is commonly used to translate all kinds
of movies.

18. It is slow paced,
therefore shortened
but fully intelligible,
usually trailing the
original dialogue by a
few seconds.
Due to the lack of
synchronization
between original
dialogue and a voiceover, original music is
usually a victim of
lowering the original
track's volume.
The voice-over usually
contains only a hint of
emotion, as many of
the interpreters try to
sound "transparent" to
the audience.
The original audio
can thus be heard to
some extent, allowing
the viewer to grasp
the actors' voices.

21. Audio description (AD) is the descriptive
technique of inserting audio narration,
explanations and descriptions of the settings,
characters, and actions taking place in a
variety of audiovisual media, when such
information about these visual elements is not
offered in the regular audio presentation.
The technique is similar to that of an oldstyle radio play.
Used in performing arts
(theater, dance, opera), and media
(television, movies and DVD)

22. Audio description uses the natural pauses in dialogue or between critical
sound elements to insert narrative that translates the visual image into a
sense form that is accessible to millions of individuals who otherwise lack full
access to television and film.

23. A PART OF CLOSED CAPTIONING
SDH are subtitles usually created within the same language
(intralingual subtitles) where the text not only displays what is spoken,
but also displaying a semantic account of what is broadcast on the
program.
Indicate music ,special effects or any particular
characteristics of the speech such as tone of voice,
accents and foreign languages, the sound of the voice.
Make it easier to understand who is speaking; use colour codes and/or
change the position of the subtitles

24. Communication Access Real-Time Translation (CART) stenographers use a
computer with either stenotype or Velotype keyboards to transcribe stenographic
input for presentation as captions within 2–3 seconds of the representing audio and
can caption anything which is purely live and unscripted.
The most recent developments include operators using speech recognition software
and revoicing the dialogue.

25. 21 GUNS

26. 21 GUNS
•
You know what's worth fighting for?
When it's not worth dying for?
Does it take your breath away and you feel yourself suffocating?
Does the pain weigh out the pride?
And you look for a place to hide?
Did someone break your heart inside, you're in ruins
One, 21 Guns
Lay down your arms
Give up the fight
One, 21 Guns
Throw up your arms into the sky
You and I ...
When you're at the end of the road
And you lost all sense of control
And your thoughts have taken their toll
When your mind breaks the spirit of your soul
Your faith walks on broken glass and the hangover doesn't pass
Nothing's ever built to last, you're in ruins