This document provides information about Al Majd TV Network, a Saudi Arabian television station. It outlines Al Majd's mission to create innovative and purposeful Islamic content through a "halal-friendly" experience. Some key points include that Al Majd educates, entertains, and inspires without crossing ethical or religious lines. It has over 13 channels and targets families and youth while being sensitive to social and religious values. Al Majd has over 2.5 million viewers and discusses partnering with brands to sponsor its popular programming like cooking shows and talk shows.

1. Al Majd TV Network

2. A TV Station for Every Eye

3. KSA vs. Media
• Conservative channels are highly
valued in Saudi Arabia
• Religion is the main aspect of life in
KSA, therefore it earns a lot of
recognition when expressed properly
on TV

4. Why AL Majd is considered a
perfect fit?
AL Majd channels Educate, Entertain, and Inspire,
without crossing the lines of ethics, morals and
religious considerations

5. Our
Characteristics
• Entertaining
• Family Focused
• Credible
• Educational and Purposeful
• Innovative & Unique
• Sensitive to social taboos
• Respectful of the Islamic culture
• Aligned with the Islamic Values
• Compliant with the Shari’a

6. Al Majd TV, the Appealing Halal
Screen

7. “Our Story”

8. Vision of Al Majd TV Network
We aim to be the leading Arabic satellite
network offering purposeful media which
is both Credible and Entertaining .

9. Mission of Al Majd TV Network
Our mission to create Innovative &
Purposeful, content that embodies the spirit of
Islamic authenticity and modernity through a
Halal-friendly viewing experience.

10. Glimpse of our history:
We began broadcasting on the 6th of
November 2002, 3 Free to air channel.
In 2005 Al Majd TV created their own Network
of 9 Channels and in 2010 Expanded to 13
various purposeful channels, covering all
aspects of Halal Entertainment.
ALL on the One Decoder dedicated for Al Majd
TV channels.

11. Our Network of Channels:

12. TV Mapping (Halal and specialty)
Relaxed
Conservative
GeneralNiche

13. Al Majd Audience & Reach

14. Target Audience
• Families
• Housewives
• Children
• Youth

15. Our Loyal Viewers
410,250 subscribers In Saudi
Arabia Al Majd TV.
“Based on smart cards delivered to Irdeto B.V.”
With the Average of 6 persons
per household in KSA – Your
Brand is reaching
– 2.5 Million person

16. Subscribers Split

17. How Al Majd interacts with its viewers
In addition to Al Majd official platforms, Al Majd lovers even created pages
and accounts related to the station, such as Fatat Al Majd or Mouhiby Al
Majd.
YouTube
More than
2,150,000
views.
Twitter
More than
10,830,000
tweets read.
Facebook
More than
7,300,000
views.
Al-Majd
Web
More than
20,200,000
visitors.
Al-Majd
Society
More than
500,000
views.

18. Insights on Al Majd and the
Community
If a satellite dish of a household didn’t have the Al Majd Logo, an elder man in the central
area of KSA would request the man of the house to replace it with Al Majd TV.
Fathers prefer products advertised on Al Majd TV, trusting them to be Halal-friendly.
Kil Youm Siyara during Ramadan generated 10,000 calls per minute as per STC numbers.
Al Majd TV gave away 30 cars, but didn’t charge any call, because it wasn’t perceived as
Halal.
Al Majd TV played a key role in bringing back the trust to Danish products facing boycott
from the public.

19. Insight on Al Majd and the
Community
Al Majd TV does not just reflect the heart and soul of
the community. It is a community on its own…

20. Our Promise
• Exclusive & Unique Reach of Audience
• ZAP FREE Channel
• Dedicated Viewers
• Viewers Loyalty
• Highly Interactive
• Brand credibility
• Achieves an incremental reach on your plan

21. “Our Programs”

22. Program Sponsorship - Product
Integration
• 95% Of the Al Majd TV programs are made in house, which means all
95% of the programs are available for sponsor or Integration.
• We are certain that there is a program that will be a perfect fit for
your brand to either sponsor or have a product integration within the
program
Programs Types:
Comedy Series Talk Show
Cooking Show Game Show
Family Show Adventure show
Medical Show News Show
Drama Series Kids show

23. Family Show
Dardasha Ousarieh:
A show that discusses contemporary family issues, hosted by
consulting specialists. In each episode a general topic of
targeted household issues is risen and discussed over the
show.

24. Ladies Show
Bawh El Banat:
It is the first of its kind to specifically address the
issues and concerns of Arab Islamic girls.

25. Cooking Show
Attayeb:
Cooking show Presented by a renowned Lebanese
Chef, the program offers a wide variety of Eastern and
Western cuisines, methods of preparation and design
also, which makes it ideal for house wife’s.

26. The News
Al Nashra Al Ikhabrieh:
There are 3 News episodes per day to cover all the events
happening during the day in the Kingdon and World wide.
Bringing live cover stories and unfolding new ones as they
happen.

27. Talk Shows
Al Jawab Al Kafi:
Al Majd’s opinion poll program related to
religion and daily life subjects.