This document provides information on different types of research methods including primary, secondary, quantitative, qualitative, audience, market, and production research. It defines each method and provides examples. It also discusses advantages and disadvantages of each type of research. Finally, it covers terminology related to research methods, including objective vs subjective research and valid vs reliable research.

1. Research
Theory
Your Name

2. Terminology
• Circulation
How many copies have be disputed
• Hits
How many views a website gets.
• Box Office Figures
How much money a movie has made
• Ratings
If a movies has be rated a certain amount
• Sales
how many movies have been sold.

3. Primary Research
• Definition
The research you do yourself.
• Advantages
You can find the research you want. Its your own idea.
• Disadvantages
You might not have enough information on your own. Other people might have more detailed explanations.
• Example
You could go to a focus group or interview to get more information.

4. Secondary Research
• Definition
You use research other’s have used.
• Advantages
You can get a wide range of information. Its already do for you.
• Disadvantages
The information might not be what your looking for. It might not be trustful.
• Example
You can use the internet.

5. Quantitative Research
• Definition
Research that can be measured in percentages.
• Advantages
you can ask questions to get other peoples opinion
• Disadvantages
There might be people who might give answers that aren’t really helpful.
• Example
Yes or no answers.

6. Qualitative Research
• Definition
Research that goes into more depth
• Advantages
It gets people to expand more on their opinions.
• Disadvantages
People might not give detailed explanations, they also could go off topic.
• Example
You can use reviews to help your research.

7. Audience Research
• Definition
Who enjoys the product.
• Advantages
You can see how many people would be willing to see the product.
• Disadvantages
The audience the product could be targeted for could not enjoy it as much.
• Example
You could uses a qualitative research as you could as a group of people what they think of the product
and get more detailed explanation.

8. Market Research
• Definition
Find out where the product would be sold.
• Advantages
You can see where its best to place the product for people to buy.
• Disadvantages
People might be interested in going there to buy the product.
• Example
You could uses a quantitative research as you could see the percentage of how many people go to a
certain place.

9. Production Research
• Definition
Finding information to could be require to produce a piece of media.
• Advantages
You could get ideas of what type of media you want to produce.
• Disadvantages
You might not find a piece of media that could help you.
• Example
You could use secondary research as you are using other people’s information of the media.

10. Terminology
• Objective
Research that isn’t effect by personal feelings or opinions.
• Subjective
Research that is effect by personal feelings or opinions.
• Valid
Research that is able to answer the intended outcome.
• Reliable
Research that is accurate.

11. Harvard Referencing
Name of the film being researched; harry potter and the chamber of secrets.
2. Columbus.c – 3rd November 2002
1. Rowelling. J.K- 2nd July 1998
4. The wizarding world of harry potter- 16th may 2016
Wizarding World: The Official Home of Harry Potter
https://www.wizardingworld.com
3. Fandom- 18th October 2004 Category:Magazines | Harry Potter Wiki
https://harrypotter.fandom.com › wiki › Category:Maga...
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