The document discusses several topics related to media theory: - The primary audience for a Disney film is children who have seen previous films, while the secondary audience is parents who take their children to see the films. - For superhero films, the primary audience is young people and children who like male superheroes, while the secondary audience is people who have followed the movies and comics for years and women due to a new female superhero. - Consumer generated content provides advantages for media producers who receive free content from audiences, while audiences generate content because they enjoy doing so.