Presentation about how my film engages with an audience

1. 3 CREATIVE CRITICAL REFLECTION
HOW MY FILM ENGAGES WITH MY AUDIENCE AND HOW
IT WOULD BE DISTRUBUTED AS A REAL MEDIA TEXT
BY MARTHA ROBB

2. MY TARGET AUDIENCE
• In order to reach my target audience I needed to know who they are. I needed to consider
their:
• Age, gender, ethnicity, social class
• Their media needs so I can produce what they want to see
• How to reach them e.g. Cinemas, online etc.
• I will show how my research has influenced my planning and determined my outcome.
• I needed to find out their media needs so I could produce a film which they wanted to watch and I
also needed to find easy, effective ways of reaching out to them so I needed to consider different
ways of marketing my film.

3. HOW BRANDS DEFINE THEIR AUDIENCE
I started by investigating how brands define their
audiences in preparation for creating my own
audience profile for my Production.
For example, I saw how Bauer, ******&****** define
their audiences. This helped me to profile my own

4. AUDIENCE THEORY
• I researched many different types of audience theory including whether audiences are passive
or active and also what audiences aspire to and how they use media to meet their needs
• I have looked at audience theory and how audiences interpret different texts and I considered
things such as passive audiences and the cultivation theory. This helped with my research on
audiences as it allowed to figure out what I’m going to do to get across to my target audience

5. AUDIENCE QUESTIONNAIRE
• I created an individual audience questionnaire to help me
with my research for my film. I used the website Google
Forms to create this. It helped me seethe different opinions
of the different genders and ages.
• You can see from my results that 81% of people watch the
trailer before a film – showing a trailers importance of
depicting the main points of the film
• It also shows me that 62% of peoples favourite films are
comedy

6. MY AUDIENCE PROFILE
• I wanted to find out new ways of promoting my
film and different ways of interacting with films,
such as social media e.g. Instagram, Facebook,
Twitter, YouTube etc.
• As well as doing this, I researched about the
traditional ways of promoting films such as
posters, trailers, film websites.

7. MARKETING AND DISTRIBUTION
STRATEGIES
• Our marketing included posting our film opening and the things that go along with it e.g. hot seat on YouTube.
• Matt Smith believes that identifying the audience and ways to get across to them is the first step of promoting a
film
• He asserts the spend on digital marketing has increased massively. Previously, films just made a Facebook page
and spent a small amount on digital posters but now it is one of the largest chunks of publicity.
• Many trailers and video clips related to the film have been edited and formatted so it can be seen in portrait on a
IPhone so it is available to more people and can be spread virally. They also add messages in the video clips so
they can get their message across. The add messages promoting new trailers etc.
• Many film companies promote their films by doing advertisement with vloggers / bloggers. They don’t always pay
them but they give them gifts related to the film and tours of the film sets. If famous vloggers also influence their
viewers to watch it.

8. OUR FILMS USP
• Our films unique selling point (USP) is the kidnapping.
• This will intrigue viewers of other popular films with
kidnapping in such as Taken, Prisoners and Kidnap. The
viewers will find other films related to kidnapping
interesting, therefore hopefully making them intrigued by
our film.
• However, our film is different and will reach out to a larger
crowd as, we have the new aspect of horses intertwined into
our film. People who are interested in animals will hopefully
be intrigued as well.