The primary audience for Minions is children aged 0-14 because it includes childish humor, a simple plot, and teaches lessons about right and wrong. The secondary audience is adults aged 20-40 who will likely take their kids to see it. The primary audience for Guardians of the Galaxy is teenagers aged 15-24 because of its fictional characters like Star Lord who is similar in age, fantasy setting, and actors like Bradley Cooper. The secondary audience is adults aged 20-40 who may enjoy the 80s soundtrack. The primary audience for Deadpool is teenagers aged 15-24 because of its explicit language and comedic scenes, with a focus on the male demographic. The secondary audience is adults aged 20

1. Theory- Audience
Jack Edwards

2. Audience Profile
• Primary Audience
– Kids aged 0-14 , this is because this movie
includes child humour such as the
minions language. The target audience is
also this as the story (plot) is not very
complex , this is suited to 0-14 year olds
as they can understand the movie. My
final reason why this movie is aged 0-14
year olds is that it teaches kids about right
and wrong , this is because Gru (main
character) helps and stops villains which
shows them that being a villain is wrong.
The gender isn't specific this is because it
doesn't’t specifically involve just men or
women characters
• Secondary Audience
• Is 20-40 year olds this is because adults will
most likely take their kids to watch the movie
therefore there will be some adult humour so
that they don’t get board. Also the adults may
have seen the previous movies which may lead
them to go watch the newest one with there
kids.

3. Audience Profile
• Primary Audience
– Teenagers aged 15-24 there isn't any specific
gender this is because there isn't a focus on any
gender. The target audience is 15-24 this is
because of the fictional characters such as star
lord , star lord is also similar aged to the target
audience. The fantasy setting also links to the
target audience , this is because its sort of childish
as it isn't a real place. The actors in this movie
such as Bradley cooper may also influence the
target audience as he is a very famous actor.
• Secondary Audience
• Adults 20-40 this is because this movie includes
an 80s soundtrack which may appeal to adults
born in that decade. Also this movie isn't aimed
at any specific gender , race , income or social
background . However this movie does have a
specific education standard , this is because if
you are to young you may not understand the
language of some characters as well as the story.

4. Audience Profile
• Primary Audience
– The primary audience is teenagers aged 15-
24 , this is because of the explicit language
used in this movie. 15-24 year olds are also
the target audience because the movie
involves quiet a few comedy scenes. Target
audience also can easily follow the story line
as its very simple. This movie does focus
more to the male demographic as the main
characters are both men.
• Secondary Audience
– 20-40 year olds this is because the
characters are similar aged to the
target audience so they can relate
to them. The target audience may
also be related to the comedic
humour as the some of the jokes
use quite old humour.

5. Hypodermic Needle
• Definition
– This is when the media gather a specific story and
publish it to a mass audience. The majority of
their audience will believe what they have
published.
• Example
– For example if BBC news say that the has been
protests in Saudi Arabia the population will
believe this , this is because we trust them to
provide us with the daily news.

6. Uses and Gratifications Information
• To find information in the media you may use
search engines such as Google or bing. To find
news you would go to websites such as BBC
news or newspaper websites such as the
guardian or the telegraph. A person may also
use twitter or Facebook to get daily news
updates. People may also go to websites such
as IMBD to get help on which movie to watch.
To learn something you may go to websites
such as Wikipedia.

7. Uses and Gratifications Personal
Identity
People may watch things to represent there
values such as friends and family . People may
develop behavior traits from watching movies
and TV shows , for example someone may act
more violent after watching a movie such as
deadpool. People may also idolize and look up
to celebrity's which may mean they follow and
pay close attention to their life , they may use
things like YouTube , twitter or instagram.

8. Uses and Gratifications Integration and
Social Interaction
An example of this would be going on to forums
and message boards to interact as well as feeling
that you belong. Also in forums you get to
identify with others and find out what there
views and opinions are. Also group chats can be
an example of this. This is because you also
identify with others as feeling that you belong.

9. Uses and Gratifications Entertainment
• People may use websites and apps such as
BBC iplayer as a form of escapism , this is
because it distracts you from your day to day
life. For relaxation people may go on things
such as Netflix as relaxation this is because
you can watch and pick from a wide range of
movies and TV shows. For enjoyment people
may play games on the internet to pass the
time.

10. Consumer Generated Content
• Example
– Video or blogs.
• What are the advantages to media producers?
– It gives people a voice for example people can write reviews or advice
which can help people make decisions.
– Many people use the internet there consumer generated content may
be the way of the future.
– You can target individuals with things like adverts which can lead to
them buying your product.
– Why would the audience generate content?
They may generate content to help others , for example helping people
get over an addiction by writing a blog. They may also write a review on
the internet which can lead to people choosing a different or that
product/service.