Our target audience for this media product would be 12-20 year olds, as the content contains mild violence and language unsuitable for younger viewers. It is set in a school and focuses on teenage characters and issues like peer pressure. We aim to appeal to both genders, though it may attract more male viewers since the main characters are female. The intended social classes are working and middle, as the school setting suggests teachers who fall into these groups. Viewers must be interested in horror genres and paranormal activity, as the film involves a ghost story and gory details. They should already watch horror films regularly to appreciate what this genre entails.
2. TARGET MARKET
Our target market for our media product would be for 12-20 year olds. This is
because we thought that it would be too scary for people under the age of 12
as it was quite violent and contained mild language.
Our target market also reached out to late teens because it was set in a
school and was based around teenagers. We also decided to make our
target market teenagers because we found out that a thriller would appeal
more to them. This is illustrated through our research when we found out
that mainly people in their late teens went to watch a horror film.
For our media product we decided a 12a would be best to use because it
deals with issues and problems that would interest that age group such as
peer pressure and it is set in a secondary school.
This film would also be aimed at both genders because most people like
horrors. However this could appeal more to a boy because all of the main
actors are females.
3. WHAT SOCIAL CLASS WOULD
MY MEDIA PRODUCT BE
FOR?
For my audience I think that the social classes would be for
working and middle. This is because it is set in a school and
usually teachers would fall into these social classes. I would
also aim this for the working and middle classes because it
would be unlikely that a person in the upper class would
watch this is film as it is quite common and isn’t really aimed
at that type of audience.
4. INTERESTS
The interests of a person would determine my audience
because they have to be interested in the actually genre of
horror and the gory details that come with it. If audiences
aren’t interested in this then it will not be suitable for them,
as they won’t like it because its not what they are interested
in.
The audience for this would also have to be interested in
ghost haunting and the paranormal activity as this film is
based on a ghost.
5. HORROR GENRE
The audience who might watch this would be someone who
watches horror films often. This is because people are less
likely to watch it if they have never seen a horror film before
as they wouldn’t know what to expect.
The audience would also have to like horror films to watch
this because people who are too scared to watch them will
not want to watch a scary film. This means that the audience
will have to like the horror genre in order to watch and enjoy
this film.
