This document discusses several media theories and concepts: - The primary audience for a romance film would be women aged 25-44, and the secondary audience would be men aged 25-44. - The primary audience for an adventure/fantasy film would be children 0-14 and teenagers 15-24, and the secondary audience would be adults aged 45-65. - The primary audience for an action film with a luxury lifestyle would be men aged 18+ due to the genre and depictions, and the secondary audience would be women attracted to the actors.

1. Theory-
Audience
KIERAN BRADLEY

2. Audience Profile
 Primary Audience
 The Primary Audience for this film would
be targeted at adult women aged
between 25-44, I believe the reason
women would find this appealing is
because the movie genre is romance,
women are more likely to be interested
than men
Secondary Audience
The Secondary Audience for this film
could be adult men aged between 25-
44 because they could relate to the
main male character in the film and
could look for inspiration

3. Audience Profile
 Primary Audience
 The Primary Audience of this film
would be targeted at Children aged
between 0-14 but could also be
targeted at teenagers aged
between 15-24. I believe that this
movie would appeal to children and
adults because the movie genre is
Adventure and fantasy,
Secondary Audience
The Secondary Audience of this film
could be older men and women aged
between 45-65 because they may
have read the books to there children

4. Audience Profile
 Primary Audience
 The Primary Audience for this film would
be adults men and women but mainly men
aged 18+ because it is quite a manly film
and they may watch it for inspiration and
because the film is packed with action and
that attracts men more than women
another reason that it attracts men is
because in the film the characters lead a
very luxury lifestyle and they may want that
or aim to get it
 Secondary Audience
 The Secondary Audience for this film could
be women because they could be attracted
to the actors in the film, this is called “The
Male Gaze”

5. Hypodermic Needle
 Definition
 Hypodermic Needle is when the public believe
everything that they read in news papers and on the
news as the truth
 Example
 In 1938 there was a radio broadcast that was made to
the American public that told the story of an alien
inversion, though this wasn’t true eveyone panicked

6. Uses and Gratifications
Information
 this is when people use different types of media to pull
information from and interact with different people.
People may use media for a range of different reason,
personal identity, entertainment, information and
integration, social interaction

7. Uses and Gratifications
Personal Identity
 People can find there personal identity in many forms
of social media such as tumblr, where you can create a
blog of something you are interested in, this can lead
to meeting new people and finding out more thing that
you like

8. Uses and Gratifications
Integration and Social
Interaction People can have social interaction on many forms of
social media such as speaking to people on Facebook
or in a type of forum where a topic is being discussed

9. Uses and Gratifications
Entertainment
 People may use the internet for many reasons, one reason could be
for entertainment, for example watching Youtube videos or Netflix

10. Consumer Generated
Content
 Example
 An example of this would be people that make Youtube
videos to generate money and people that post photos on
instagram, they are all contributing to the media site
 What are the advantages to media producers?
 One of the advantages that the producers get is, they themselves genearte a lot
of money from people making videos and posting photos, also if a large number
of people join there site this will get them a lot of advertising which will make
them more money
Why would the audience generate content?
The audience put there content on these social media sites
because this may be a way that they can express themselves