Theory audience pro-forma
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Theory audience pro-forma (1)
The document discusses audience profiles for three different films - The Lego Movie, Fifty Shades of Grey, and John Wick.
For The Lego Movie, the primary audience is children, mainly males, with parents as the secondary audience. Fifty Shades of Grey's primary audience is adults aged 18 and older, aimed at couples of both genders. John Wick's primary audience is teenagers and adults aged 15+, aimed mainly at males with parents as a possible secondary audience.
The document then provides definitions and examples of hypodermic needle theory in media and uses and gratifications theory. It discusses how people use media for information, advice, curiosity, learning, identity, social interaction, and entertainment. The final section
Music magazine analyzing task
The photograph was taken for 'Q' magazine and features Lady Gaga. It is a mid-shot studio portrait that focuses entirely on Lady Gaga and her unique outfit in order to attract fans and promote sales of the magazine by appealing to Lady Gaga's counter-culture fan base who admire her willingness to ignore mainstream expectations.
Distorted People Clothing line proposal
For one of my assignments in college we had to design a social media campaign for our favorite brand or a brand that you think might need support. I chose the brand Distorted People (@Distortedpeople) and made a slideshow for anyone to see. If you have any pointer for me people leave that advice in the comments below.
Music magazine analyzing task
The photograph was taken for 'Q' magazine and shows Lady Gaga in a mid-shot studio portrait. The composition focuses entirely on Lady Gaga against a grey background to draw attention to her unique outfit representing her style and disregard for mainstream opinions. Featuring a well-known pop star like Lady Gaga will promote the magazine and appeal to her large fan base, potentially increasing sales.
1. audience (lf)
This document discusses different audiences for various media types:
- Primary audiences include adults interested in rated R movies, people interested in music/drumming, and teenage LGBTQ+ individuals.
- Secondary audiences include partners of primary audiences and those seeking related information.
It also defines the "hypodermic needle" effect as audiences instantly believing media messages.
Several examples of how people use media to fulfill needs like information, advice, social interaction, entertainment and personal identity are provided.
Consumer generated content is discussed as audience-created media that can promote original creators and allow audiences to share views.
Theory Audience
The document discusses audience profiles for three different films.
For the science fiction film, the primary audience is adults aged 25-44 of any gender, as the film requires thinking and features well-known British actors Matthew McConaughey and Michael Caine. The secondary audience is teenagers aged 15-24 of any gender interested in space.
For the comedy film starring Cameron Diaz and Leslie Mann, the primary audience is females aged 25-44 who like the actresses. The secondary audience is males aged 25-44 who may like the actors.
For the animated Disney film, the primary audience is children aged 0-14 who enjoy the colorful characters. The secondary audience is adults aged 25-44 who will
Xxx theory audience pro-forma new complete
The document discusses several topics related to media and audiences:
1) It provides profiles for the primary and secondary audiences of three different films - an older 1970s film aimed at males aged 18+, a kids' Lego movie aimed at young boys and their families, and a 2017 horror film aimed at teenagers.
2) It defines the hypodermic needle theory as the idea that media producers produce information that audiences believe and accept without question.
3) It gives examples of how people use media for different uses and gratifications like finding information, seeking advice, satisfying curiosity, learning, entertainment, and social interaction.
4) It provides an example of how skateboarding videos uploaded to YouTube can benefit both
Theory audience pro-forma(2)[6]
The document discusses audience theory for several films and media sources. For the James Bond trilogy, the primary audience is identified as 13-20 year old boys/men who enjoy action films. The secondary audience is Bond fans aged 30+. For Toy Story 4, the primary audience is all ages since it's rated U, and the secondary audience is broad since the original films were popular with parents. For the Stephen King film IT, the primary audience is 18-30 year old horror fans, and the secondary audience is 30+ who may have seen the original. The document also discusses uses and gratifications theory applied to the BBC, defining consumer generated content, and listing different psychographic audience categories.
Recommended
Theory audience pro-forma (1)
The document discusses audience profiles for three different films - The Lego Movie, Fifty Shades of Grey, and John Wick.
For The Lego Movie, the primary audience is children, mainly males, with parents as the secondary audience. Fifty Shades of Grey's primary audience is adults aged 18 and older, aimed at couples of both genders. John Wick's primary audience is teenagers and adults aged 15+, aimed mainly at males with parents as a possible secondary audience.
The document then provides definitions and examples of hypodermic needle theory in media and uses and gratifications theory. It discusses how people use media for information, advice, curiosity, learning, identity, social interaction, and entertainment. The final section
Music magazine analyzing task
The photograph was taken for 'Q' magazine and features Lady Gaga. It is a mid-shot studio portrait that focuses entirely on Lady Gaga and her unique outfit in order to attract fans and promote sales of the magazine by appealing to Lady Gaga's counter-culture fan base who admire her willingness to ignore mainstream expectations.
Distorted People Clothing line proposal
For one of my assignments in college we had to design a social media campaign for our favorite brand or a brand that you think might need support. I chose the brand Distorted People (@Distortedpeople) and made a slideshow for anyone to see. If you have any pointer for me people leave that advice in the comments below.
Music magazine analyzing task
The photograph was taken for 'Q' magazine and shows Lady Gaga in a mid-shot studio portrait. The composition focuses entirely on Lady Gaga against a grey background to draw attention to her unique outfit representing her style and disregard for mainstream opinions. Featuring a well-known pop star like Lady Gaga will promote the magazine and appeal to her large fan base, potentially increasing sales.
1. audience (lf)
This document discusses different audiences for various media types:
- Primary audiences include adults interested in rated R movies, people interested in music/drumming, and teenage LGBTQ+ individuals.
- Secondary audiences include partners of primary audiences and those seeking related information.
It also defines the "hypodermic needle" effect as audiences instantly believing media messages.
Several examples of how people use media to fulfill needs like information, advice, social interaction, entertainment and personal identity are provided.
Consumer generated content is discussed as audience-created media that can promote original creators and allow audiences to share views.
Theory Audience
The document discusses audience profiles for three different films.
For the science fiction film, the primary audience is adults aged 25-44 of any gender, as the film requires thinking and features well-known British actors Matthew McConaughey and Michael Caine. The secondary audience is teenagers aged 15-24 of any gender interested in space.
For the comedy film starring Cameron Diaz and Leslie Mann, the primary audience is females aged 25-44 who like the actresses. The secondary audience is males aged 25-44 who may like the actors.
For the animated Disney film, the primary audience is children aged 0-14 who enjoy the colorful characters. The secondary audience is adults aged 25-44 who will
Xxx theory audience pro-forma new complete
The document discusses several topics related to media and audiences:
1) It provides profiles for the primary and secondary audiences of three different films - an older 1970s film aimed at males aged 18+, a kids' Lego movie aimed at young boys and their families, and a 2017 horror film aimed at teenagers.
2) It defines the hypodermic needle theory as the idea that media producers produce information that audiences believe and accept without question.
3) It gives examples of how people use media for different uses and gratifications like finding information, seeking advice, satisfying curiosity, learning, entertainment, and social interaction.
4) It provides an example of how skateboarding videos uploaded to YouTube can benefit both
Theory audience pro-forma(2)[6]
The document discusses audience theory for several films and media sources. For the James Bond trilogy, the primary audience is identified as 13-20 year old boys/men who enjoy action films. The secondary audience is Bond fans aged 30+. For Toy Story 4, the primary audience is all ages since it's rated U, and the secondary audience is broad since the original films were popular with parents. For the Stephen King film IT, the primary audience is 18-30 year old horror fans, and the secondary audience is 30+ who may have seen the original. The document also discusses uses and gratifications theory applied to the BBC, defining consumer generated content, and listing different psychographic audience categories.
Theory audience pro-forma
The document discusses audience profiles for different types of media products. It provides details on the primary and secondary audiences for a horror movie aimed at 15-25 year olds, a movie with a universal rating aimed at ages 3-12, and an animated comedy aimed at 15-25 year olds. It also includes sections on hypodermic needle theory, uses and gratifications of media, and consumer generated content.
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My manifesto on why drawing clean lines between one's professional dn personal worlds is a fool's errand, and how to be succes in today's connected world.
Theory audience pro-forma(2) (1)
The document discusses various audience theory concepts including the hypodermic needle theory, uses and gratifications theory, consumer generated content, and psychographics. It provides examples for each concept: the hypodermic needle theory influences public beliefs through media; uses and gratifications examines why audiences use different media like news and social media for information, identity, social interaction and entertainment; consumer generated content discusses advantages to media producers of user-generated content and why audiences create it; psychographics examines how different audience types like belongers, achievers, and emulators are attracted to different products and activities.
MCJ 158S SM Recommendations - Girl Scouts
The document provides recommendations for improving the Girl Scouts Central California South Facebook page. It analyzes the current page stats and strengths/weaknesses. Suggestions are made to maintain existing networks like donors and parents and add potential Girl Scouts. A strategy is outlined for frequent posts 2+ times daily using various content types like pictures and polls. Goals are set to increase likes, shares and engagement through follower incentives and content from troop meetings. Metrics and formulas are suggested to evaluate success and consistency across social platforms.
Facebook For Beginners Revised
This document provides an introduction to Facebook and guidance for safely using the platform. It explains key Facebook terms like Friends, Likes, News Feed and Timeline. It recommends using privacy settings but not relying on them, and warns that anything posted can remain visible forever and is owned by Facebook. The document advises only connecting with people you know in real life and not posting private contact or personal information publicly. It also suggests configuring privacy settings to choose who can view your profile, send messages and post.
Viral marketing
This document analyzes the viral nature of a social media post about the death of basketball star Kobe Bryant. It notes that Kobe was a legendary player beloved around the world. His sudden and unexpected death in a helicopter crash created a massive outpouring of reactions on social media. Both positive and negative buzz was generated as people mourned Kobe or discussed past accusations against him. The post had a huge global impact, inspiring murals and memorial services in Kobe's honor due to his fame and the shock of his premature death.
Slide project_JVR
The document summarizes and compares two TED talks: Sir Ken Robinson's "Schools Kill Creativity" and Larry Smith's "Why You Will Fail to Have a Great Career". For Sir Ken Robinson's talk, the author notes that Robinson was able to engage the audience through storytelling and humor. Robinson used TED commandment #8 to help with his speech. The author rates Robinson's talk 5/5. For Larry Smith's talk, the author notes Smith's approach was based on anger and frustration, though he also told stories and jokes. Smith used TED commandment #3. The author found Smith's talk boring and rates it 2.5/5.
Swots
This document contains ideas for documentary topics and evaluates each idea's strengths, weaknesses, opportunities, and threats. The four ideas discussed are:
1) Knife crime in the UK and how it influences young people. Strengths include relevance and wide audience appeal. Weaknesses include being a common topic.
2) The dangers of smoking and stopping youth smoking. Strengths are impactful visuals and appealing to families. Weaknesses are overdone subject.
3) Brexit and its influence on hate crime. Strengths are timeliness and educating viewers. Weaknesses are difficulty discussing a recent event and broad topic.
4) Portrayal of Islam in the media and its social effects. Strength
Swo ts for final pitch
This document contains a SWOT analysis for a final documentary pitch that focuses on a sensitive topic about the portrayal of Islam in the media. It identifies strengths such as unique topic, good research, and engaging presenter. Weaknesses include potentially being one-sided or appealing only to a secondary audience. Opportunities exist to interview people from different perspectives and include various types of footage. Threats include needing permissions, offending some viewers with sensitive content, and ensuring the documentary appeals to the target audience.
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Social media
The document provides tips for bands and musicians to engage fans on social media. It recommends posting a variety of content like photos, videos and questions to encourage interaction. It suggests maintaining a balance of posts related to the band and personal interests. It also advises using platforms like YouTube and Facebook to share behind the scenes content to help fans feel more connected. The overall message is that regular, engaging content is important to build and retain an online fan base.
Building better relationships for fun and profit
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The document discusses cinema audiences in the UK. It defines four categories of cinema audiences: mainstream, mainstream plus, aficionados, and film avids. Mainstream audiences mostly watch big blockbuster films of certain genres. The UK Film Council aims to encourage audiences to watch less mainstream films as well. A survey of people's favorite recent movie trailers showed they all enjoyed trailers for mainstream films like Taken 2 and Paranormal Activity 4, indicating mainstream audiences are the largest group.
Target audience research - cinema audiences
The document discusses cinema audiences in the UK. It defines four categories of cinema audiences: mainstream, mainstream plus, aficionados, and film avids. Mainstream audiences mostly watch big blockbuster films of certain genres and are unlikely to watch foreign or niche films. The UK Film Council aims to encourage audiences to watch a wider range of, particularly less mainstream, films. Feedback from people asked about recent trailers they enjoyed showed a preference for mainstream films like Taken 2 and Paranormal Activity 4, demonstrating that mainstream audiences are the largest audience segment.
Social media ramsey
Facebook allows users to share photos, videos, and updates with friends and groups, connect with others who share common interests, and buy and sell used items. Twitter enables users to share short messages called tweets, follow celebrities and friends, and tag topics with hashtags. Tumblr functions as a social media site for users to post creative content like text, photos, videos, and music to their blogs and find others with similar interests.
2. inital plans f
Alicja plans to create a music magazine for her coursework project. She will base it on magazines like Kerrang!, Mojo, and Rolling Stone and focus on music festivals, new artists, and music industry news. For the cover and spreads, she has access to photographers and subjects with the right style. She is most confident in print production and has the necessary software skills. Alternative topics could include films, gaming, and pop culture. Alicja created a mind map of inspirations and planned content like interviews, reviews, and free promotional items. She scheduled tasks over 5 weeks, including research, experiments, production, and evaluation. Sources for audience research and content include various music magazines and statistics.
Can Brands Use a Celebrities in Social Media Without Permission - Ad Age Mini...
This document discusses the legal issues around brands using celebrities in social media without permission. It notes that using a person's name, likeness, voice or other identifying characteristic for commercial purposes without consent is prohibited. While some minor uses may not necessarily cost money, celebrities are generally unwilling to grant free permission and negotiations take significant time. The document outlines a risk spectrum for different types of celebrity uses, noting that using pictures of celebrities or directly linking them to products are high-risk activities that could result in lawsuits. It provides some mitigation techniques but notes the risks still exist if choosing to use celebrities without permission.
Xxx theory audience pro-forma new complete
The document discusses several topics related to media and audiences:
1) It provides profiles for the primary and secondary audiences of three different films - an older 1970s film aimed at males aged 18+, a kids' Lego movie aimed at young boys and their families, and a 2017 horror film aimed at teenagers.
2) It defines the hypodermic needle theory as the idea that media producers produce information that audiences believe and accept without question.
3) It gives examples of how individuals use media for different uses and gratifications like finding information, seeking advice, satisfying curiosity, learning, entertainment, and social interaction.
4) It provides an example of how skateboarding videos uploaded to YouTube provide advantages to
Theory audience pro-forma
The document discusses target audiences for different types of films and media content. The primary audience for superhero films is identified as teenagers aged 12-18, as the rating is 12A and past films have attracted this age group. The secondary audience is adults aged 20-40 who enjoyed previous films in the franchise. For a film about a historical event, the primary audience is those interested in history aged 13-20, while the secondary audience is older at 20-40, as the theme may not appeal as much to younger viewers.
Audience theory pro forma
The document discusses target audiences for different media products. It provides audience profiles for three different films, categorizing the primary and secondary audiences by age range and interests. It also includes definitions and examples of communication theories like the hypodermic needle model. Later sections discuss uses and gratifications of media, consumer generated content, and psychographic audience segments.
Audience theory pro forma
The document discusses target audiences for different media products. It provides details on the primary and secondary audiences for films and websites, describing them in terms of age ranges and interests. It also covers communication theories like hypodermic needle theory and uses and gratifications theory. Psychographics are discussed as a way to categorize audiences based on their motivations and lifestyle goals.
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Theory audience pro-forma
The document discusses audience profiles for different types of media products. It provides details on the primary and secondary audiences for a horror movie aimed at 15-25 year olds, a movie with a universal rating aimed at ages 3-12, and an animated comedy aimed at 15-25 year olds. It also includes sections on hypodermic needle theory, uses and gratifications of media, and consumer generated content.
People are Profersonalโข
My manifesto on why drawing clean lines between one's professional dn personal worlds is a fool's errand, and how to be succes in today's connected world.
Theory audience pro-forma(2) (1)
The document discusses various audience theory concepts including the hypodermic needle theory, uses and gratifications theory, consumer generated content, and psychographics. It provides examples for each concept: the hypodermic needle theory influences public beliefs through media; uses and gratifications examines why audiences use different media like news and social media for information, identity, social interaction and entertainment; consumer generated content discusses advantages to media producers of user-generated content and why audiences create it; psychographics examines how different audience types like belongers, achievers, and emulators are attracted to different products and activities.
MCJ 158S SM Recommendations - Girl Scouts
The document provides recommendations for improving the Girl Scouts Central California South Facebook page. It analyzes the current page stats and strengths/weaknesses. Suggestions are made to maintain existing networks like donors and parents and add potential Girl Scouts. A strategy is outlined for frequent posts 2+ times daily using various content types like pictures and polls. Goals are set to increase likes, shares and engagement through follower incentives and content from troop meetings. Metrics and formulas are suggested to evaluate success and consistency across social platforms.
Facebook For Beginners Revised
This document provides an introduction to Facebook and guidance for safely using the platform. It explains key Facebook terms like Friends, Likes, News Feed and Timeline. It recommends using privacy settings but not relying on them, and warns that anything posted can remain visible forever and is owned by Facebook. The document advises only connecting with people you know in real life and not posting private contact or personal information publicly. It also suggests configuring privacy settings to choose who can view your profile, send messages and post.
Viral marketing
This document analyzes the viral nature of a social media post about the death of basketball star Kobe Bryant. It notes that Kobe was a legendary player beloved around the world. His sudden and unexpected death in a helicopter crash created a massive outpouring of reactions on social media. Both positive and negative buzz was generated as people mourned Kobe or discussed past accusations against him. The post had a huge global impact, inspiring murals and memorial services in Kobe's honor due to his fame and the shock of his premature death.
Slide project_JVR
The document summarizes and compares two TED talks: Sir Ken Robinson's "Schools Kill Creativity" and Larry Smith's "Why You Will Fail to Have a Great Career". For Sir Ken Robinson's talk, the author notes that Robinson was able to engage the audience through storytelling and humor. Robinson used TED commandment #8 to help with his speech. The author rates Robinson's talk 5/5. For Larry Smith's talk, the author notes Smith's approach was based on anger and frustration, though he also told stories and jokes. Smith used TED commandment #3. The author found Smith's talk boring and rates it 2.5/5.
Swots
This document contains ideas for documentary topics and evaluates each idea's strengths, weaknesses, opportunities, and threats. The four ideas discussed are:
1) Knife crime in the UK and how it influences young people. Strengths include relevance and wide audience appeal. Weaknesses include being a common topic.
2) The dangers of smoking and stopping youth smoking. Strengths are impactful visuals and appealing to families. Weaknesses are overdone subject.
3) Brexit and its influence on hate crime. Strengths are timeliness and educating viewers. Weaknesses are difficulty discussing a recent event and broad topic.
4) Portrayal of Islam in the media and its social effects. Strength
Swo ts for final pitch
This document contains a SWOT analysis for a final documentary pitch that focuses on a sensitive topic about the portrayal of Islam in the media. It identifies strengths such as unique topic, good research, and engaging presenter. Weaknesses include potentially being one-sided or appealing only to a secondary audience. Opportunities exist to interview people from different perspectives and include various types of footage. Threats include needing permissions, offending some viewers with sensitive content, and ensuring the documentary appeals to the target audience.
Buy Yorkshire - Stand out whilst Exhibiting
How to get the most out of social media prior to an exhibiton. How to engage with delegates at the conference. And how to convert leads into clients after the event! #BuyYorkshire Yorkshire Mafia
About Race
The document introduces Race, a freshman at Capital High School who enjoys playing sports and eating. Their favorite TV shows are unknown. Race's family consists of their mother, father, and sister, and they have never owned a pet and do not want one. The document ends with the number 4 and the word "life".
Social media
The document provides tips for bands and musicians to engage fans on social media. It recommends posting a variety of content like photos, videos and questions to encourage interaction. It suggests maintaining a balance of posts related to the band and personal interests. It also advises using platforms like YouTube and Facebook to share behind the scenes content to help fans feel more connected. The overall message is that regular, engaging content is important to build and retain an online fan base.
Building better relationships for fun and profit
Twelve principles for building better relationships, taken largely from Keith Ferrazzi's fantastic book Never Eat Alone.
Target audience research
The document discusses cinema audiences in the UK. It defines four categories of cinema audiences: mainstream, mainstream plus, aficionados, and film avids. Mainstream audiences mostly watch big blockbuster films of certain genres. The UK Film Council aims to encourage audiences to watch less mainstream films as well. A survey of people's favorite recent movie trailers showed they all enjoyed trailers for mainstream films like Taken 2 and Paranormal Activity 4, indicating mainstream audiences are the largest group.
Target audience research - cinema audiences
The document discusses cinema audiences in the UK. It defines four categories of cinema audiences: mainstream, mainstream plus, aficionados, and film avids. Mainstream audiences mostly watch big blockbuster films of certain genres and are unlikely to watch foreign or niche films. The UK Film Council aims to encourage audiences to watch a wider range of, particularly less mainstream, films. Feedback from people asked about recent trailers they enjoyed showed a preference for mainstream films like Taken 2 and Paranormal Activity 4, demonstrating that mainstream audiences are the largest audience segment.
Social media ramsey
Facebook allows users to share photos, videos, and updates with friends and groups, connect with others who share common interests, and buy and sell used items. Twitter enables users to share short messages called tweets, follow celebrities and friends, and tag topics with hashtags. Tumblr functions as a social media site for users to post creative content like text, photos, videos, and music to their blogs and find others with similar interests.
2. inital plans f
Alicja plans to create a music magazine for her coursework project. She will base it on magazines like Kerrang!, Mojo, and Rolling Stone and focus on music festivals, new artists, and music industry news. For the cover and spreads, she has access to photographers and subjects with the right style. She is most confident in print production and has the necessary software skills. Alternative topics could include films, gaming, and pop culture. Alicja created a mind map of inspirations and planned content like interviews, reviews, and free promotional items. She scheduled tasks over 5 weeks, including research, experiments, production, and evaluation. Sources for audience research and content include various music magazines and statistics.
Can Brands Use a Celebrities in Social Media Without Permission - Ad Age Mini...
This document discusses the legal issues around brands using celebrities in social media without permission. It notes that using a person's name, likeness, voice or other identifying characteristic for commercial purposes without consent is prohibited. While some minor uses may not necessarily cost money, celebrities are generally unwilling to grant free permission and negotiations take significant time. The document outlines a risk spectrum for different types of celebrity uses, noting that using pictures of celebrities or directly linking them to products are high-risk activities that could result in lawsuits. It provides some mitigation techniques but notes the risks still exist if choosing to use celebrities without permission.
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Xxx theory audience pro-forma new complete
The document discusses several topics related to media and audiences:
1) It provides profiles for the primary and secondary audiences of three different films - an older 1970s film aimed at males aged 18+, a kids' Lego movie aimed at young boys and their families, and a 2017 horror film aimed at teenagers.
2) It defines the hypodermic needle theory as the idea that media producers produce information that audiences believe and accept without question.
3) It gives examples of how individuals use media for different uses and gratifications like finding information, seeking advice, satisfying curiosity, learning, entertainment, and social interaction.
4) It provides an example of how skateboarding videos uploaded to YouTube provide advantages to
Theory audience pro-forma
The document discusses target audiences for different types of films and media content. The primary audience for superhero films is identified as teenagers aged 12-18, as the rating is 12A and past films have attracted this age group. The secondary audience is adults aged 20-40 who enjoyed previous films in the franchise. For a film about a historical event, the primary audience is those interested in history aged 13-20, while the secondary audience is older at 20-40, as the theme may not appeal as much to younger viewers.
Audience theory pro forma
The document discusses target audiences for different media products. It provides audience profiles for three different films, categorizing the primary and secondary audiences by age range and interests. It also includes definitions and examples of communication theories like the hypodermic needle model. Later sections discuss uses and gratifications of media, consumer generated content, and psychographic audience segments.
Audience theory pro forma
The document discusses target audiences for different media products. It provides details on the primary and secondary audiences for films and websites, describing them in terms of age ranges and interests. It also covers communication theories like hypodermic needle theory and uses and gratifications theory. Psychographics are discussed as a way to categorize audiences based on their motivations and lifestyle goals.
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The document discusses audience theory and profiles for different types of media content. It defines the hypodermic needle theory as the idea that media can directly influence thoughts and feelings of a passive audience. It also provides examples of how people use media for information, identity, social interaction, entertainment, and discusses consumer generated content.
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The document discusses audience theory and profiles for different types of media content. It defines the hypodermic needle theory as the idea that media can directly influence thoughts and feelings of a passive audience. It also provides examples of how people use media for information, identity, social interaction, entertainment, and discusses consumer generated content.
Theory audience pro-forma
This document analyzes the target audiences of three movies - Iron Man 3, The Lego Movie, and Love Actually.
For Iron Man 3, the primary audience is teenagers who enjoy action and superhero films, while the secondary audience is adults who may see it with children. The Lego Movie's primary audience is children who play with Lego, while teenagers and adults may enjoy it too from childhood nostalgia. Love Actually's primary audience is women who enjoy romance, while men may be interested through their relationships.
The document also briefly discusses audience profiling, hypodermic needle theory, uses and gratifications theory applied to media, consumer generated content on YouTube, and reasons audiences create their own content.
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The document discusses different audiences for various media properties:
- The primary audience for a superhero film is teenage boys aged 13-19 interested in superheroes, while the secondary is men aged 20-35 interested in actors and stories.
- For an animated film, the primary is children aged 5-12 interested in characters and colors, and the secondary is parents aged 30-50 interested in jokes and storylines.
- A film focused on a character like Venom has a primary audience of teenage boys interested in looks and powers, and a secondary of men aged 20-35 interested in actors and the character.
Theory audience pro-forma
The document discusses different audiences for various types of media content. It profiles the primary and secondary audiences for children's films, older films with graphic content, horror films, and social media platforms. It also defines the hypodermic needle effect and discusses how audiences use media for information, identity, social interaction, and entertainment purposes. Finally, it provides an example of consumer generated content on YouTube and the advantages to both media producers and audiences.
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This document profiles different audiences for various media types. It discusses primary and secondary audiences for animated films, romantic films, action films, and films that remind adults of their childhood. It also defines the hypodermic needle effect, provides examples of how media can influence audiences, and discusses uses and gratifications theory as it relates to finding information, personal identity, social interaction, and entertainment. Finally, it examines consumer generated content through examples like Vine, advantages to media producers, and reasons audiences generate content.
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Theory audience pro-forma
The document provides audience profiles for three different types of media:
- The Lego Movie (children aged 3-14 and their families aged 20-55)
- Love Actually (young adult and adult women aged 22-45 and their partners)
- Iron Man 3 (male children and adults aged 9-42 and their female partners aged 25-42)
It also defines the hypodermic needle theory and gives an example of its effects. Finally, it provides examples of how different individuals use social media and other online platforms to fulfill various needs.
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The document discusses several topics related to audience analysis and uses of media:
1) It provides profiles for the primary and secondary audiences of different media, such as teenagers and adults for one, children and adults for another, and older teenage girls and women for a third.
2) It defines the "hypodermic needle" effect as audiences immediately believing and accepting what they are told by the media, and provides a historical example from 1938.
3) It discusses how a person uses various media platforms like BBC news, Wikipedia, Facebook, Spotify, and Netflix for purposes like finding information, entertainment, social interaction, and personal identity and growth.
4) It also covers the concept of consumer-generated
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This document discusses audience profiles for three movies - The Lego Movie, Love Actually, and Iron Man 3. It also covers theory of audience, hypodermic needle theory, uses and gratifications theory, consumer generated content, and advantages of consumer generated content for media producers and audiences.
Audience Theory Pro-Forma .pptx
The document discusses various communication and media theories including:
- The hypodermic needle theory which suggests media directly injects messages into passive audiences. It cites the 1938 War of the Worlds broadcast causing widespread panic.
- Audience theory profiles for movies like The Lego Movie aimed at kids, Lord of the Rings at teens/men, and Star Wars for all ages.
- Uses and gratifications theory examines how people use media for information, identity, social interaction, and entertainment.
Audience theory pro forma
The document discusses several topics related to audience theory:
It provides examples of primary and secondary audiences for three different films - a Lego movie, a romantic comedy, and a superhero movie.
It defines the "hypodermic needle" theory of media effects and provides an example from a 1938 radio broadcast.
It also includes sections on uses and gratifications theory, discussing how audiences use media to fulfill personal identity, social interaction, and entertainment needs.
Finally, it discusses the concepts of consumer generated content, psychographics, and different psychographic audience segments.
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The document discusses audience theory for different types of films and media. It provides examples of the primary and secondary audiences for The BFG, James Bond films, and Toy Story. The primary audience for The BFG and Toy Story would be children aged toddler to 14, while the primary audience for James Bond would be adult men. The secondary audiences would be adults accompanying the primary audiences. It also defines the hypodermic needle theory and provides examples of uses and gratifications of media, consumer generated content, and psychographic personality types.
Theory audience
The document discusses audience profiles for three films - The Lego Movie, Love Actually, and Iron Man 3. It identifies the primary and secondary audiences for each film based on age and gender. It also includes brief sections on hypodermic needle theory, uses and gratifications theory in relation to the TV show X Factor, and consumer generated content.
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7. evaluation(4)
Harrison Lincoln completed an audio evaluation project involving voice impressions. His research provided ideas and comedy but finding relevant examples was difficult. Planning drew from existing sketches but he worried about copyright. He managed his time well according to a schedule. Technically, his work was similar to other audio sketches. Audio quality improved after re-recording but switching voices strained his throat. He appealed to his target audience with familiar scenarios and voices. Peer feedback praised the comedic timing but noted gaps between voices and inconsistent volume. Harrison agreed volume could be improved and disagreed that it was too loud.
6. production reflection(4)
The document describes the process of creating an audio project, starting with only recorded audio and no other sounds. Music was then added at the end to provide a finishing touch. Further revisions included removing backing music to amplify the recorded audio. The final product combined the recorded audio with outro music to complete the project.
5. script
Kermit the Frog waits over an hour for the bus in the rain, interacting with various characters who join him at the stop. First Elmo sits down and they have an awkward exchange about stereotypes. Next a teenager asks Kermit for cigarettes, not realizing frogs can't smoke. An old man then complains about being called old before his bus arrives. Finally, Donald Trump joins Kermit and they argue about politics and leadership abilities. Trump threatens Kermit with a laser on his head supposedly being held by Elmo, who is then attacked by a cat on a rooftop in a bizarre scene. When Kermit's bus finally comes, it is full and drives away, leaving Kermit frustrated.
4. proposal(4)
This audio proposal outlines a comedy sketch podcast called "The voices comedy sketch show" that will use voice impressions to act out humorous sketches. The purpose is to entertain listeners through voice acting and comedy. The genre is a podcast. Specific content will involve impressions of Kermit the Frog and Elmo engaging in dark humor. The target audience is teens and working/middle class individuals who enjoy dark humor. Some legal and ethical considerations include avoiding offensive religious, social or ethnic jokes while recognizing use of copyrighted characters like Kermit and Elmo requires sufficient transformation.
3. production experiments(4)
The document describes Harrison Lincoln's morning routine experiment in 5 steps: 1) Letting dogs out in the garden, 2) Eating breakfast and making coffee, 3) Cuddling with dogs while checking social media, 4) Feeding dogs and listening to music, 5) Getting bike from shed and going to college after putting dogs in their beds. It includes YouTube links for each step and notes that the experiment uses sounds to replicate the routine.
2. research(4)
The document summarizes Harrison Lincoln's research for an existing radio drama project. It lists 3 existing podcasts and radio dramas that provide examples of elements to include, such as the use of narration, different voice actors, and comedy/mystery to add suspense. The research analysis indicates that the reviewed products are all radio dramas, and the aspects to include are different voice actors and suspense. The target audience is described as primarily male ages 15+, as the drama may include violent or sexual threats that younger audiences would not understand, and mysteries appeal more to males. The radio drama format makes it accessible to all social classes.
7. evaluation(3)
This document summarizes the production process of a magazine created by the author. Their research involved learning about upcoming anime episodes without spoilers by watching some shows and reading magazines. Their planning benefited from inspiration from similar magazines but could not be too similar to existing products. Time management went well except reformatting took time. Peer feedback noted the good colors and layout but suggested original background characters, improving the font and colors, and relocating the bull symbol. The author agreed with changing the bull location and disagreed with lowering the price.
6. production reflection(3)
This production reflection document outlines the process of creating a magazine cover and inside pages focused on the anime Black Clover. The front cover was initially designed with two characters from Black Clover and a purple background, which later had the background color changed to match the anime and a symbol from the anime added. Details like a barcode and information were also included. The inside cover features a picture of main characters from Black Clover and contains information about the anime like episode release dates.
5. pre production(3)
This document outlines the pre-production plans for a magazine. It discusses the color scheme, font choices, and layout designs. Potential issues like eye strain, back pain, and computer crashes during production are addressed along with solutions. A schedule is provided that lists 8 tasks from initial planning through evaluation and includes the resources needed like Photoshop, PowerPoint, and computers. Health and safety concerns from prolonged computer use are also covered with suggestions to take regular breaks and maintain proper posture.
4. proposal(3)
This proposal is for an online publication called "Otaku Weekly" that will advertise anime products. It will contain content about new and old anime series that have made an impact, focusing on specific series like My Hero Academia and Black Clover. The intended audience is anime fans ages 12 and up, as the content will not be offensive and will feature characters this age group is already familiar with. The creator will carefully review the content twice to avoid offending any social groups and ensure the publication is sufficiently different from existing works to avoid copyright issues.
3. production experiments
Harrison Lincoln conducted a production experiment involving a fish, magazine title, and additional text. The experiment tested different background and placement elements for a magazine cover, including a fish behind the background and title in front of the fish. For the final product, Harrison will include the text style and placement lessons learned from the experiment.
2. research(3)
The document discusses existing anime and manga magazines from Japanese publishing companies. It provides examples of magazine covers that feature popular characters from series like Dragon Ball, One Piece, and Sword Art Online. The covers advertise new seasons or products. The research analysis section notes that the magazines share design features like information presentation and color schemes. It states the new work will include the informational style and cover design aspects.
1. initial plans(3)
The document outlines initial plans for a magazine that will focus on anime, gaming, music, and sci-fi genres. It will target anime fans, gamers, music fans, and sci-fi fans. The magazine will have a bright, exciting color scheme to match the anime theme. Different games and music genres may feature varying color schemes.
7. evaluation
Harrison Lincoln evaluated his personal project of creating a promotional trailer for scouting. In his research, he compared existing scouting products and adapted some features to his own style. His planning involved choosing to make a supernatural film but changing to a scouting trailer instead. He managed his time well but would have added more footage and effects given more time. From peer feedback, he agreed to replace blurry images and lengthen clips, and to fade the music to hear people speaking, but disagreed with changing the upbeat music.
6. production reflection
Harrison Lincoln reflects on the process of creating a poster and trailer for his scouting group. He describes adding logos and emblems from scouting to represent tradition, and including photos of scouts, explorers, and footage from group nights to showcase activities. Towards the end of the document, he notes adding ending images and background music to the nearly completed trailer.
5. pre production
This document outlines the pre-production plan for a documentary about scouting. It includes storyboards showing the planned sequence of shots including opening titles, interviews, and footage of activities for beavers, cubs, scouts and explorers. Props and locations needed are listed, along with contingency plans for issues that may arise. Health and safety precautions are discussed to prevent injuries from games or spills. A schedule is provided showing plans to gather footage over 8 days and include editing sessions to piece the documentary together.
4. production experiments
Harrison Lincoln conducted an experiment for a trailer by testing out initial image ideas and a song. The experiment involved selecting photos of scouts, explorers, and other images to include in the trailer. Harrison plans to incorporate some of the tested images and song into the final trailer product.
3. formal proposal
This radio advertisement promotes Coca-Cola to 16-18 year old teenagers across Europe and the United States. The nostalgic 30-second ad uses a similar style to past Coca-Cola radio ads to communicate the simple message of advertising Coca-Cola without any offensive, unethical, or copyrighted content.
2. research
Here are the key strengths and weaknesses of the research methods:
- Product research provided real examples to analyze but lacked context and only showed a limited perspective.
- The online questionnaire was efficiently distributed but had a low response rate, limiting insights. It also relied on self-reported data.
- Interviews allowed for follow up questions but only captured a small sample size. Responses may have been influenced by the interviewer.
Overall, triangulating multiple methods helped overcome some individual limitations but also resulted in large amounts of unsorted data. Focusing the research questions and analyzing responses systematically could have strengthened the findings. Further primary research may be needed to fill any gaps.
1. initial plans
The document outlines initial plans for a scouting advertising project, including ideas for a film, radio advertisement, or game. It discusses potential genres, locations, special effects, and ideas for a poster, film trailer, and DVD box cover. A mood board is presented analyzing repeated colors, styles, and tones to influence the final product. An informal proposal is made to advertise scouting locally through an advertisement and poster, requiring volunteers and targeting the local public and young people ages 6 and up. Discounted ideas of a supernatural movie and horror film are explained as not being chosen due to lack of help or another student's similar project.
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Theory audience pro-forma
- 2. โข Primary Audience โ Young people and children that like the franchise or are collectors of the previous products โข Secondary Audience โ People that have been following the franchise for a while or people who have loved the franchise for quite a while. Audience Profile
- 3. Audience Profile โข Primary Audience โ Children that like Disney films and that have seen the previous films and want to watch more Disney films. โ Secondary Audience โ Parents that have taken their child to see the film and others that have seen the original films
- 4. Audience Profile โข Primary Audience โ Young people and children that like super heroes of the male gender โ Secondary Audience โ People who have been following the movies and comics for quite a few years โ People of the female gender due to captain marvels apearence
- 5. Hypodermic Needle โข Definition โ Media companies put their ideals and beliefs into a product and send it out the the general public โข Example โข Newspaper articles โข BBC bitesize
- 6. Uses and Gratifications Information โข YouTube for tutorials on how to make a cake or some teriyaki chicken โข Looking up facts on bbc bite size โข Finding out cooking recipes on google โข Searching game tips on game facts โข Finding a tv series on Netflix โข Looking up friends on Facebook โข
- 7. Uses and Gratifications Personal Identity โข Making a Facebook or twitter account โข Posting on Instagram โข Making a snapchat account
- 8. Uses and Gratifications Integration and Social Interaction โข Posting on social media such as Instagram โข Commenting on a YouTube video โข Messaging some one on snapchat โข Posting on someone's timeline on Facebook โข Talking to people whilst playing games online
- 9. Uses and Gratifications Entertainment โข Watching a tv show on your mobile device like stranger things on Netflix โข Watching YouTube videos โข Playing games on your phone like Pokรฉmon go โข
- 10. Consumer Generated Content โข Example โข youtubers making YouTube videos โข What are the advantages to media producers? โ They receive the content from the youtubers โข Why would the audience generate content? โ To do something that they enjoy
Editor's Notes
- Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age. Discuss audience appeal for each audience.
- Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age Discuss audience appeal for each audience.
- Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age. Discuss audience appeal for each audience.
- Provide a definition and example of the Hypodermic needle model
- Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information
- Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information
- Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information
- Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information