This document discusses audience theory and profiles for different types of movies. It provides examples of primary and secondary audiences for animated movies aimed at children, action movies aimed more at teenagers and males, and action movies aimed more at adult males. It also briefly defines the hypodermic needle theory of media effects and provides examples of uses and gratifications people obtain from social media and digital media, such as information, personal identity, social interaction, entertainment, and consumer generated content like YouTube videos.

1. AUDIENCE
THEORY
Charlotte bond

2. AUDIENCE PROFILE
• Primary Audience
• This movie is defiantly based for children. It appeals
to children mainly because it’s a cartoon and the fact
that it’s different than a lot of typical animated
movies. It would be more interesting to girls because
of the romance aspect and that the main characters a
women.
• Secondary Audience
• The secondary audience could be for adults for
buying it.

3. AUDIENCE PROFILE• Primary Audience
• This is more ’teen’ based. Especially because of the action
content within the movie. The actors are also younger
which appeals more to teenagers. Its defiantly more
based towards guys because it’s a typical action. (it also
helps that the main characters a guy)
• Secondary Audience
• It would defiantly appeals to a range of adults because of
the action theme.

4. AUDIENCE PROFILE• Primary Audience
• Defiantly more based towards male adults. This is
because it’s an action movie and the man actor is
older. Movie actors and themes reflect of the
audience that view it.
• Secondary Audience.
• The secondary audience would probably teens
because they could be influenced by their parents
and that it is an action movie. Every teen loves a bit
of violence

5. HYPODERMIC NEEDLE• Definition
• The Hypodermic needle theory is a linear communication theory that
suggests that media messages are injected directly into the brains of
passive audiences. In this theory the media is seen as powerful and able to
'inject' ideas into an audience who are seen as weak and passive and could
be influenced by a message.
• Example
• Such as in newspapers they choose what we hear and what
we find out about.

6. USES AND GRATIFICATIONS
INFORMATION
• Normally I look at Facebook news and you definitely
have to look a lot into it, such as the comments or
calling a friend because media can be over. It
defiantly makes it more interesting when you have to
look deeper into things.

7. USES AND GRATIFICATIONS
PERSONAL IDENTITY
• Making a Facebook or twitter account
• Posting on Instagram
• Posting or messaging on snapchat

8. USES AND GRATIFICATIONS
INTEGRATION AND SOCIAL
INTERACTION
• Talking to people while on video games
• Posting on social media
• Messaging on snapchat
• Messaging on Instagram

9. USES AND GRATIFICATIONS
ENTERTAINMENT
• Watching YouTube.
• Watching things on a phone, tablet or any device

10. CONSUMER GENERATED
CONTENT• Example
• Youtube, users upload videos to get popularity and they get paid for
it.
• What are the advantages to media producers?
• They get attention and popularity which gets there name out there.
This gives them a lot of opportunity to go places and have a better
life. They also get paid for the amount of views, likes and subscribers
they get.
• Why would the audience generate content?
• They give ideas to the influencer which help create content. A lot of
youtubers create content which will feed their audience what they want to
get more views.