Theory audience pro-forma(2)
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This document discusses audience theory and profiles for different types of movies. It provides examples of primary and secondary audiences for animated movies aimed at children, action movies aimed more at teenagers and males, and action movies aimed more at adult males. It also briefly defines the hypodermic needle theory of media effects and provides examples of uses and gratifications people obtain from social media and digital media, such as information, personal identity, social interaction, entertainment, and consumer generated content like YouTube videos.
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Theory audience pro-forma
The document discusses target audiences for different types of films and media content. The primary audience for superhero films is identified as teenagers aged 12-18, as the rating is 12A and past films have attracted this age group. The secondary audience is adults aged 20-40 who enjoyed previous films in the franchise. For a film about a historical event, the primary audience is those interested in history aged 13-20, while the secondary audience is older at 20-40, as the theme may not appeal as much to younger viewers.
Primary Research Teenagers
- The document describes a survey conducted to collect information from teenagers about their media consumption habits and preferences.
- The survey included questions about gender, favorite social media platforms, what media they enjoy and why, how they would rate a film idea, and how the idea could be improved.
- Responses showed that teenagers highly engage with social media and enjoy staying connected with friends. They suggested the film idea could be improved by incorporating more social media use among the characters and making the "creature" threat more obvious.
Question 2
The document discusses representing social groups in horror films. It notes that teenagers and families are often represented. Specifically, the opening sequence represents a group of teenagers in a stereotypical manner through their clothing, dialogue, and reaction to entering a dark new world. However, the document also acknowledges some issues with relying on crude stereotypes, such as always killing off minority characters first or overly sexualizing and portraying women as weak. The document concludes that it will aim to represent teenagers in an expected horror genre way while avoiding offensive stereotypes that could raise more criticism.
Uses and gratifications
This document discusses the theory of uses and gratifications, which examines why audiences choose particular media. It explores four main gratifications: personal identity, social interaction, information, and entertainment. For a class project, the document's author plans to incorporate characters that audiences can relate to for personal identity. They also want to include conventions that audiences find entertaining to relax and escape. While the production may include some information, it will likely focus more on entertainment factors. The author hopes social interaction aspects can generate positive word-of-mouth publicity for the production.
Evaluation 5
The document discusses how the filmmakers addressed their target audience when creating their crime/action film. They conducted interviews and questionnaires to understand what elements audiences like in the genre. Specifically, they asked about favorite crime films, what draws people in, and what gets boring. This helped the filmmakers understand what to include, like creating suspense, keeping it realistic, and limiting combat scenes. They then incorporated some of these elements, like crime over action, in the film's opening. Due to their niche genre and small budget, they planned to advertise on social media and online rather than television or theaters.
Target audience
The document discusses target audiences for different thriller genres and demographics of cinema audiences. It notes that chick flicks target teenage girls, political thrillers target both men and women who are older, and action thrillers target older men. Romance thrillers target young adults. Cinema audiences in 2008 were predominantly young people ages 7-34, especially teenagers and young adults. Having a female protagonist can help target female viewers. The author's target audience for their thriller is ages 16-20, focusing on teenagers, and mainly girls though boys could also be interested.
project 2
The document discusses audience profiles for different types of media. It provides details on the primary and secondary audiences for Marvel Cinematic Universe films, an unnamed violent film, Finding Nemo, and news media. The primary audience for Marvel films and Finding Nemo is teenagers and children respectively, while the secondary audience for both includes older family members. The document also covers media effects theories like the hypodermic needle model, uses and gratifications of media like information, identity, and entertainment, and examples of consumer generated content.
Theory audience pro-forma
The document discusses audience profiles for different films. The primary audience for one film are male adults and teens due to its setting, while it may also appeal to females due to a strong female character. Another film's primary audience is middle aged adults, teens, and children because of its setting and narrative. Young adults may like this film for its animation and art design. The document also defines hypodermic needle theory and provides an example of its use, discusses uses and gratifications theory with personal examples, and explains advantages of consumer generated content for media producers and motivations for audiences to generate content.
Recommended
Theory audience pro-forma
The document discusses target audiences for different types of films and media content. The primary audience for superhero films is identified as teenagers aged 12-18, as the rating is 12A and past films have attracted this age group. The secondary audience is adults aged 20-40 who enjoyed previous films in the franchise. For a film about a historical event, the primary audience is those interested in history aged 13-20, while the secondary audience is older at 20-40, as the theme may not appeal as much to younger viewers.
Primary Research Teenagers
- The document describes a survey conducted to collect information from teenagers about their media consumption habits and preferences.
- The survey included questions about gender, favorite social media platforms, what media they enjoy and why, how they would rate a film idea, and how the idea could be improved.
- Responses showed that teenagers highly engage with social media and enjoy staying connected with friends. They suggested the film idea could be improved by incorporating more social media use among the characters and making the "creature" threat more obvious.
Question 2
The document discusses representing social groups in horror films. It notes that teenagers and families are often represented. Specifically, the opening sequence represents a group of teenagers in a stereotypical manner through their clothing, dialogue, and reaction to entering a dark new world. However, the document also acknowledges some issues with relying on crude stereotypes, such as always killing off minority characters first or overly sexualizing and portraying women as weak. The document concludes that it will aim to represent teenagers in an expected horror genre way while avoiding offensive stereotypes that could raise more criticism.
Uses and gratifications
This document discusses the theory of uses and gratifications, which examines why audiences choose particular media. It explores four main gratifications: personal identity, social interaction, information, and entertainment. For a class project, the document's author plans to incorporate characters that audiences can relate to for personal identity. They also want to include conventions that audiences find entertaining to relax and escape. While the production may include some information, it will likely focus more on entertainment factors. The author hopes social interaction aspects can generate positive word-of-mouth publicity for the production.
Evaluation 5
The document discusses how the filmmakers addressed their target audience when creating their crime/action film. They conducted interviews and questionnaires to understand what elements audiences like in the genre. Specifically, they asked about favorite crime films, what draws people in, and what gets boring. This helped the filmmakers understand what to include, like creating suspense, keeping it realistic, and limiting combat scenes. They then incorporated some of these elements, like crime over action, in the film's opening. Due to their niche genre and small budget, they planned to advertise on social media and online rather than television or theaters.
Target audience
The document discusses target audiences for different thriller genres and demographics of cinema audiences. It notes that chick flicks target teenage girls, political thrillers target both men and women who are older, and action thrillers target older men. Romance thrillers target young adults. Cinema audiences in 2008 were predominantly young people ages 7-34, especially teenagers and young adults. Having a female protagonist can help target female viewers. The author's target audience for their thriller is ages 16-20, focusing on teenagers, and mainly girls though boys could also be interested.
project 2
The document discusses audience profiles for different types of media. It provides details on the primary and secondary audiences for Marvel Cinematic Universe films, an unnamed violent film, Finding Nemo, and news media. The primary audience for Marvel films and Finding Nemo is teenagers and children respectively, while the secondary audience for both includes older family members. The document also covers media effects theories like the hypodermic needle model, uses and gratifications of media like information, identity, and entertainment, and examples of consumer generated content.
Theory audience pro-forma
The document discusses audience profiles for different films. The primary audience for one film are male adults and teens due to its setting, while it may also appeal to females due to a strong female character. Another film's primary audience is middle aged adults, teens, and children because of its setting and narrative. Young adults may like this film for its animation and art design. The document also defines hypodermic needle theory and provides an example of its use, discusses uses and gratifications theory with personal examples, and explains advantages of consumer generated content for media producers and motivations for audiences to generate content.
1. Theory - Audience
The document discusses different audiences for various media properties. It profiles the primary and secondary audiences for a horror movie, Disney's Frozen, the TV series Downton Abbey, and Chase Atlantic music videos. The primary audiences tend to be targeted based on gender and age ranges that would find specific aspects of the media appealing or inspiring. Secondary audiences sometimes have broader age ranges and may be drawn in by other elements like relationships or drama. The document also explores theories of media effects like hypodermic needle theory, and uses and gratifications that audiences seek from media, such as information, identity, social interaction, and entertainment. It provides an example of consumer generated content in fan art, edits and fiction created by engaged audiences.
Theory audience pro-forma
The primary audience for the film is 15-30 year old middle/working-class males as most of the characters are male and the film is an apocalyptic/zombie genre which is popular among men. The secondary audience is 18+ middle/working-class females as the film has romantic comedy elements in addition to being a horror, which some women may find relatable.
Survey results
The survey aimed to determine the interests of different audience demographics to help market film trailers. It found that the target audience was 16-19 year olds. Popular genres included horror/thriller and romantic comedies. Respondents expected trailers to be interesting, feature good acting, and be short and memorable. People were attracted to films and trailers by the actors, music, and storyline. Common magazines read were about films and games. Film posters attracted people through the actors and title. Popular social media included YouTube, Facebook, Twitter, and Instagram.
Theory audience pro-forma
The document discusses audience profiles for three different films. The primary audience for the first film are male adults and teens due to its setting and themes, while its secondary audience could be females due to a strong female character. The primary audience for the second film are male middle-aged adults and teens also due to its setting and narrative, with its secondary audience being females because of a strong female character and romantic elements. The third film's primary audience are children and young teens due to its setting, while its secondary audience is young adults who may enjoy the animation and art design.
Audience profile and consideration grid
The document discusses considerations for targeting a young female audience for a chick flick movie. It analyzes the audience through research like questionnaires and online comments. The target audience is identified as 16-21 year old girls who can relate to the movies' themes of relationships and drama. The audience expects heightened emotions, attractive characters, romantic themes portrayed through lighting and editing, and conflicts between male and female leads. The document proposes engaging the audience through an mysterious enigma in the opening two minutes to raise questions and drive viewership.
Nathans power point copy
The document discusses audience theory and profiles for different types of media content. It defines the hypodermic needle theory as the idea that media can directly influence thoughts and feelings of a passive audience. It also provides examples of how people use media for information, identity, social interaction, entertainment, and discusses consumer generated content.
Media evaluation Q4
The document discusses the target audience for a film based on the results of a questionnaire. The audience would likely be females ages 15-40, though some older and younger viewers may also find it interesting. Most respondents were female and preferred seeing the film in theaters. The characters were deemed appropriate but viewers were split on whether it would appeal mainly to a niche audience or more broadly. The results helped the filmmakers tailor the project to make it appealing to a wider mainstream audience and distributors.
Forms and Conventions of real media products
Dearest Ada" uses and develops conventions of real media products while also attempting to challenge some conventions. It follows the romance genre convention of portraying love between a couple, but subverts the typical portrayal of love between a younger couple. The film was influenced by the narrative structures of "Up" and "Wish You Were Here" as well as independent films like "The View" and "This is When We Met." However, it aims to challenge the convention that films representing love across generations only appeal to niche audiences, as research found these stories do not often get mainstream distribution. Interviews conducted after test screenings found "Dearest Ada" appealed to a wide range of ages.
Theory audience pro-forma
The document discusses audience profiles for various media properties. The primary audience for Lego movies are children ages 6-12, mostly boys, as Lego has historically targeted boy-focused themes. The secondary audience includes adults who enjoy the nostalgia and girls who can relate to characters. For anime shows, the primary audience is teenage boys who enjoy the action and violence, while the secondary audience includes older teens/adults who appreciate the animation quality and plotlines. For superhero movies, both boys and girls ages 6-14 and teenagers 15-24 make up the primary audience, as both can relate to the characters and action. Adults 25-44 are the secondary audience due to nostalgia for comics.
The document also discusses
Target Audience Research
This is my target audience research presentation, it include my questionnaire and analysis of results.
Evaluation Part 3
The author conducted audience research through a questionnaire to determine the target audience and appropriate themes for a short film about rape/sexual abuse among teenagers. Most responses were from 16-21 year olds, but also older family members to avoid bias. The research found that the film should be distributed online and focus on the aftermath of abuse to make audiences more comfortable. Most respondents felt the target age should be 22-30, in line with statistics showing most victims are under 30. The research also highlighted that rape/abuse issues are not represented enough in media and raised questions about how the antagonist should be portrayed.
CCR Question 1
CCR 1, How does your product use or challenge conventions and how does it represent social groups or issues?
Foundation Portfolio, https://shimaeel.tumblr.com/
Audience research
The document discusses the target audience for a short film about the effects of the 9/11 attacks on a group of teenage boys in school. The target audience is males and females aged 15-25, as this age group would have been teenagers affected by 9/11 and its aftermath, and many in this group aspire to be filmmakers. Using young actors allows the audience to relate to the characters and understand the message about how 9/11 tensions affected teenagers.
Eq 4
The document discusses the potential target audience for an independent drama film called "Persona Non Grata". It suggests that the audience will likely be ABC1 individuals who watch independent films, as these films tend to attract a slightly older, more middle-class demographic aged 25-50. Specifically, the film tackles issues of loneliness and mortality that may not appeal as much to a younger audience. Research indicates the target audience is likely female aged 35-55 in the ABC1 socioeconomic class.
Planning brief 1st draft
This planning brief outlines a short drama film called "Unfaithful" about a breakup between two female characters, Natasha and Steph. Natasha cheated on Steph multiple times with Steph's friend Tia. The film will follow Natasha returning from university to speak to Steph, who walks away from their relationship after learning the truth. The target audience is 12-25 year olds interested in drama and romance genres who can relate to a breakup experience. Areas of research include how the characters met and reacted to the breakup. The goal is for audiences to connect with Steph's emotions and learn that not everyone deserves a second chance. Success will be measured through post-screening questionnaires and online views
Evaluation Q2
This document analyzes how a teen drama film represents teenagers. It discusses that the film focuses on a group of teenagers hanging out at a shisha cafe late at night. One teenager leaves and is attacked and beaten on his way home. The film portrays common stereotypes of teenagers as deviant and violent. It also notes that continued negative media portrayals could lead teenagers to conform to these stereotypes over time. Psychographic analysis finds that the film depicts typical teenage interests like socializing at cafes. Demographically, the film has a predominantly male cast from various ethnic groups, most characters having low education and income levels.
Theory audience pro-forma
The primary audience for the Lego movie is children as Lego is a popular children's toy. The secondary audience is parents who may have played with Lego as children themselves.
The primary audience for the rom-com film Love Actually is teenage girls aged 15-24 who are more likely to watch romantic comedies. The secondary audience is men who may watch it with their girlfriends.
The primary audience for the action film Iron Man 3 is males aged 18-34 who enjoy the violence and fight scenes. The secondary audience is younger males aged 15-17 who seek the excitement and thrills of superhero and action films.
Theory audience pro-forma-3
The primary audience for Minions is children aged 0-14 because it includes childish humor, a simple plot, and teaches lessons about right and wrong. The secondary audience is adults aged 20-40 who will likely take their kids to see it.
The primary audience for Guardians of the Galaxy is teenagers aged 15-24 because of its fictional characters like Star Lord who is similar in age, fantasy setting, and actors like Bradley Cooper. The secondary audience is adults aged 20-40 who may enjoy the 80s soundtrack.
The primary audience for Deadpool is teenagers aged 15-24 because of its explicit language and comedic scenes, with a focus on the male demographic. The secondary audience is adults aged 20
Audience theory pro forma
This document contains several examples of audience profiles, psychographic segments, and uses and gratifications of media. It describes the primary and secondary audiences for movies like Twilight and Marvel films, noting key demographic factors. It also provides examples of how social media and entertainment apps can fulfill needs like social interaction, identity reinforcement, and escape or entertainment. Psychographic segments discussed include "Belongers," "Achievers," "Emulators," and "Balanced," "Needs-Driven," and "Socially Conscious" consumers.
Theory audience pro-forma(2)
The document discusses several topics related to media and audiences:
1. It provides examples of primary and secondary audiences for different films and media, focusing on attributes like age, gender, and ethnicity.
2. It defines the hypodermic needle theory of media effects, which suggests that media messages can directly influence passive audiences.
3. It lists some reasons people use and gratify needs from various media like seeking information, advice, entertainment, social interaction, and forming personal identity.
4. It gives examples of consumer generated content on platforms like YouTube and Instagram and discusses advantages for media producers in reaching specific audiences and motivations for audiences to generate content.
Theory audience pro-forma
The document discusses audience profiles for different types of media products. It provides details on the primary and secondary audiences for a horror movie aimed at 15-25 year olds, a movie with a universal rating aimed at ages 3-12, and an animated comedy aimed at 15-25 year olds. It also includes sections on hypodermic needle theory, uses and gratifications of media, and consumer generated content.
Theory audience pro-forma
The primary audience of this film is children aged 5-14. The film shows that judging people based on their appearance or background is wrong. It teaches kids that people can be amazing regardless of these things. The secondary audience is parents aged 20-50 who will find it interesting as it covers issues like stereotyping. Parents will also enjoy the storyline and humor.
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1. Theory - Audience
The document discusses different audiences for various media properties. It profiles the primary and secondary audiences for a horror movie, Disney's Frozen, the TV series Downton Abbey, and Chase Atlantic music videos. The primary audiences tend to be targeted based on gender and age ranges that would find specific aspects of the media appealing or inspiring. Secondary audiences sometimes have broader age ranges and may be drawn in by other elements like relationships or drama. The document also explores theories of media effects like hypodermic needle theory, and uses and gratifications that audiences seek from media, such as information, identity, social interaction, and entertainment. It provides an example of consumer generated content in fan art, edits and fiction created by engaged audiences.
Theory audience pro-forma
The primary audience for the film is 15-30 year old middle/working-class males as most of the characters are male and the film is an apocalyptic/zombie genre which is popular among men. The secondary audience is 18+ middle/working-class females as the film has romantic comedy elements in addition to being a horror, which some women may find relatable.
Survey results
The survey aimed to determine the interests of different audience demographics to help market film trailers. It found that the target audience was 16-19 year olds. Popular genres included horror/thriller and romantic comedies. Respondents expected trailers to be interesting, feature good acting, and be short and memorable. People were attracted to films and trailers by the actors, music, and storyline. Common magazines read were about films and games. Film posters attracted people through the actors and title. Popular social media included YouTube, Facebook, Twitter, and Instagram.
Theory audience pro-forma
The document discusses audience profiles for three different films. The primary audience for the first film are male adults and teens due to its setting and themes, while its secondary audience could be females due to a strong female character. The primary audience for the second film are male middle-aged adults and teens also due to its setting and narrative, with its secondary audience being females because of a strong female character and romantic elements. The third film's primary audience are children and young teens due to its setting, while its secondary audience is young adults who may enjoy the animation and art design.
Audience profile and consideration grid
The document discusses considerations for targeting a young female audience for a chick flick movie. It analyzes the audience through research like questionnaires and online comments. The target audience is identified as 16-21 year old girls who can relate to the movies' themes of relationships and drama. The audience expects heightened emotions, attractive characters, romantic themes portrayed through lighting and editing, and conflicts between male and female leads. The document proposes engaging the audience through an mysterious enigma in the opening two minutes to raise questions and drive viewership.
Nathans power point copy
The document discusses audience theory and profiles for different types of media content. It defines the hypodermic needle theory as the idea that media can directly influence thoughts and feelings of a passive audience. It also provides examples of how people use media for information, identity, social interaction, entertainment, and discusses consumer generated content.
Media evaluation Q4
The document discusses the target audience for a film based on the results of a questionnaire. The audience would likely be females ages 15-40, though some older and younger viewers may also find it interesting. Most respondents were female and preferred seeing the film in theaters. The characters were deemed appropriate but viewers were split on whether it would appeal mainly to a niche audience or more broadly. The results helped the filmmakers tailor the project to make it appealing to a wider mainstream audience and distributors.
Forms and Conventions of real media products
Dearest Ada" uses and develops conventions of real media products while also attempting to challenge some conventions. It follows the romance genre convention of portraying love between a couple, but subverts the typical portrayal of love between a younger couple. The film was influenced by the narrative structures of "Up" and "Wish You Were Here" as well as independent films like "The View" and "This is When We Met." However, it aims to challenge the convention that films representing love across generations only appeal to niche audiences, as research found these stories do not often get mainstream distribution. Interviews conducted after test screenings found "Dearest Ada" appealed to a wide range of ages.
Theory audience pro-forma
The document discusses audience profiles for various media properties. The primary audience for Lego movies are children ages 6-12, mostly boys, as Lego has historically targeted boy-focused themes. The secondary audience includes adults who enjoy the nostalgia and girls who can relate to characters. For anime shows, the primary audience is teenage boys who enjoy the action and violence, while the secondary audience includes older teens/adults who appreciate the animation quality and plotlines. For superhero movies, both boys and girls ages 6-14 and teenagers 15-24 make up the primary audience, as both can relate to the characters and action. Adults 25-44 are the secondary audience due to nostalgia for comics.
The document also discusses
Target Audience Research
This is my target audience research presentation, it include my questionnaire and analysis of results.
Evaluation Part 3
The author conducted audience research through a questionnaire to determine the target audience and appropriate themes for a short film about rape/sexual abuse among teenagers. Most responses were from 16-21 year olds, but also older family members to avoid bias. The research found that the film should be distributed online and focus on the aftermath of abuse to make audiences more comfortable. Most respondents felt the target age should be 22-30, in line with statistics showing most victims are under 30. The research also highlighted that rape/abuse issues are not represented enough in media and raised questions about how the antagonist should be portrayed.
CCR Question 1
CCR 1, How does your product use or challenge conventions and how does it represent social groups or issues?
Foundation Portfolio, https://shimaeel.tumblr.com/
Audience research
The document discusses the target audience for a short film about the effects of the 9/11 attacks on a group of teenage boys in school. The target audience is males and females aged 15-25, as this age group would have been teenagers affected by 9/11 and its aftermath, and many in this group aspire to be filmmakers. Using young actors allows the audience to relate to the characters and understand the message about how 9/11 tensions affected teenagers.
Eq 4
The document discusses the potential target audience for an independent drama film called "Persona Non Grata". It suggests that the audience will likely be ABC1 individuals who watch independent films, as these films tend to attract a slightly older, more middle-class demographic aged 25-50. Specifically, the film tackles issues of loneliness and mortality that may not appeal as much to a younger audience. Research indicates the target audience is likely female aged 35-55 in the ABC1 socioeconomic class.
Planning brief 1st draft
This planning brief outlines a short drama film called "Unfaithful" about a breakup between two female characters, Natasha and Steph. Natasha cheated on Steph multiple times with Steph's friend Tia. The film will follow Natasha returning from university to speak to Steph, who walks away from their relationship after learning the truth. The target audience is 12-25 year olds interested in drama and romance genres who can relate to a breakup experience. Areas of research include how the characters met and reacted to the breakup. The goal is for audiences to connect with Steph's emotions and learn that not everyone deserves a second chance. Success will be measured through post-screening questionnaires and online views
Evaluation Q2
This document analyzes how a teen drama film represents teenagers. It discusses that the film focuses on a group of teenagers hanging out at a shisha cafe late at night. One teenager leaves and is attacked and beaten on his way home. The film portrays common stereotypes of teenagers as deviant and violent. It also notes that continued negative media portrayals could lead teenagers to conform to these stereotypes over time. Psychographic analysis finds that the film depicts typical teenage interests like socializing at cafes. Demographically, the film has a predominantly male cast from various ethnic groups, most characters having low education and income levels.
What's hot (16)
Similar to Theory audience pro-forma(2)
Theory audience pro-forma
The primary audience for the Lego movie is children as Lego is a popular children's toy. The secondary audience is parents who may have played with Lego as children themselves.
The primary audience for the rom-com film Love Actually is teenage girls aged 15-24 who are more likely to watch romantic comedies. The secondary audience is men who may watch it with their girlfriends.
The primary audience for the action film Iron Man 3 is males aged 18-34 who enjoy the violence and fight scenes. The secondary audience is younger males aged 15-17 who seek the excitement and thrills of superhero and action films.
Theory audience pro-forma-3
The primary audience for Minions is children aged 0-14 because it includes childish humor, a simple plot, and teaches lessons about right and wrong. The secondary audience is adults aged 20-40 who will likely take their kids to see it.
The primary audience for Guardians of the Galaxy is teenagers aged 15-24 because of its fictional characters like Star Lord who is similar in age, fantasy setting, and actors like Bradley Cooper. The secondary audience is adults aged 20-40 who may enjoy the 80s soundtrack.
The primary audience for Deadpool is teenagers aged 15-24 because of its explicit language and comedic scenes, with a focus on the male demographic. The secondary audience is adults aged 20
Audience theory pro forma
This document contains several examples of audience profiles, psychographic segments, and uses and gratifications of media. It describes the primary and secondary audiences for movies like Twilight and Marvel films, noting key demographic factors. It also provides examples of how social media and entertainment apps can fulfill needs like social interaction, identity reinforcement, and escape or entertainment. Psychographic segments discussed include "Belongers," "Achievers," "Emulators," and "Balanced," "Needs-Driven," and "Socially Conscious" consumers.
Theory audience pro-forma(2)
The document discusses several topics related to media and audiences:
1. It provides examples of primary and secondary audiences for different films and media, focusing on attributes like age, gender, and ethnicity.
2. It defines the hypodermic needle theory of media effects, which suggests that media messages can directly influence passive audiences.
3. It lists some reasons people use and gratify needs from various media like seeking information, advice, entertainment, social interaction, and forming personal identity.
4. It gives examples of consumer generated content on platforms like YouTube and Instagram and discusses advantages for media producers in reaching specific audiences and motivations for audiences to generate content.
Theory audience pro-forma
The document discusses audience profiles for different types of media products. It provides details on the primary and secondary audiences for a horror movie aimed at 15-25 year olds, a movie with a universal rating aimed at ages 3-12, and an animated comedy aimed at 15-25 year olds. It also includes sections on hypodermic needle theory, uses and gratifications of media, and consumer generated content.
Theory audience pro-forma
The primary audience of this film is children aged 5-14. The film shows that judging people based on their appearance or background is wrong. It teaches kids that people can be amazing regardless of these things. The secondary audience is parents aged 20-50 who will find it interesting as it covers issues like stereotyping. Parents will also enjoy the storyline and humor.
Theory audience pro-forma(2) (1)
The document discusses audience theory for three different films or media properties.
For the first, the primary audience is identified as male teenagers aged 15-24 due to its focus on superheroes. The secondary audience is identified as adult males who also enjoyed superheroes as children.
For the second, the primary audience is identified as female children aged 0-14 due to its fantasy and magic elements and strong female lead. The secondary audience is identified as adults aged 25-44 who will watch it with their children.
For the third, the primary audience is identified as teenagers aged 15-24, mainly male, due to its two strong male leads. The secondary audience is identified as male adults aged 25-44 who
Theory audience pro-forma-1
The document discusses audience profiles for various media properties:
- A children's show aimed at 5-10 year old males who would enjoy the learning and animal aspects. Teenagers may watch due to childhood nostalgia.
- A nature documentary appealing primarily to interested male and female adults with descriptive animal details. Children are a secondary audience attracted by bright colors and facts.
- A teen drama appealing primarily to female teenagers due to attractive characters and somewhat relatable family/friend plots. Adults may watch with teenagers.
Questions 4 and 5
The target audience for the film was males aged 14-25. This is because the dark nature of the film would only appeal to a certain age group and gender. The filmmaker aimed to attract this audience through social media sites they frequented, by using striking visuals and special effects in thumbnails and posters to grab their attention. Feedback indicated the special effects were successful at attracting the target audience, while the film could be improved by making the voiceover and beginning speech clearer and adding more movement throughout.
Week 12 pro-forma audiences & products (2)
This document discusses various concepts related to audiences and media products. It defines passive consumption as when audiences accept media messages without interacting or influencing production. The hypodermic needle model is when audiences believe messages from media, even if false. Active consumption is when audiences engage with and question media messages. The uses and gratifications theory focuses on why audiences choose certain media to meet their needs. Reception theory examines how audiences interpret and make meaning from encoded media messages. Spectatorship is the act of watching without participating. Different frameworks like age, gender, class and education can lead to varied interpretations of the same media.
The document provides examples and details for each concept to illustrate strengths, weaknesses and applications in media and audiences. It
Theory audience pro-formal
This document discusses potential target audiences for three different fictional media properties:
1. A film about a child's adventures that may interest children but also older teenagers due to mature scenes. Both children and teenagers could find certain scenes amusing or frightening.
2. A film about a "stag do" (bachelor party) trip to Las Vegas that would likely attract older teenage and adult males due to inappropriate scenes and the theme appealing more to males.
3. A film like "Mean Girls" that targets teenage girls aged 15-24 due to its focus on topics like fitting in, bullying, first love and family conflict. Adults may also watch it with their children.
Theory movies
The document discusses theories of audience and consumer behavior. It profiles the primary and secondary audiences for different types of media content, including action movies, period films, and books. The needs and motivations of audiences are explored, such as using media for information, identity, social interaction, and entertainment. The advantages of consumer generated content for media producers are mentioned.
Theory audience pro-forma (1)
The document discusses audience profiles for three different films - The Lego Movie, Fifty Shades of Grey, and John Wick.
For The Lego Movie, the primary audience is children, mainly males, with parents as the secondary audience. Fifty Shades of Grey's primary audience is adults aged 18 and older, aimed at couples of both genders. John Wick's primary audience is teenagers and adults aged 15+, aimed mainly at males with parents as a possible secondary audience.
The document then provides definitions and examples of hypodermic needle theory in media and uses and gratifications theory. It discusses how people use media for information, advice, curiosity, learning, identity, social interaction, and entertainment. The final section
2.Research
Here are the key points I gathered from your research evaluation:
- You conducted product research to get inspiration for your own film. This helped you imagine creative ideas.
- For questionnaires, you created a 10 question survey and emailed it to 10 people. This allowed you to efficiently collect data, though some people were slow to respond or did not respond at all.
- You interviewed two individuals about films they had seen trailers for. This format allowed you to get clarification and understanding if needed.
- Overall your research methods provided useful insights, but distributing solely by email introduced the risk of low response rates for your survey. In the future, using multiple distribution methods could help improve response.
Evaluation Q 4
The target audience for the media product is young adults aged 15 to 30 who enjoy watching horror films. This age group watches the most horror films of any age group. The protagonist, James, is dealing with immense guilt over his sister's death and has excluded himself from society, making him socially awkward. These characteristics of James allow the film to relate to teenagers who feel immense pressure and do not fit into mainstream society. The film does not reveal too much about the characters' backgrounds so that it can appeal to people from any subculture. It will receive a horror movie certificate rating in order to include some gore and graphic scenes, which will not exclude the target 15-30 age range but could psychologically damage children.
Theory audience pro-forma(2)
The document discusses theories of audience for media projects. It describes the primary audience as teenagers and boys for one project, as the content does not require intelligence and appeals to wanting to associate with characters. The secondary audience is described as parents who have been drawn in by the franchise. Another section discusses the primary audience as children and teenagers for a comedy show, and adults as a secondary audience who take kids to see it. A further section notes the primary audience for another project as late teens who can relate to wacky comedy, and adults as the secondary audience taking kids.
Theory audience pro-forma(2)
The document discusses audience theory for different types of media. It provides analysis of the primary and secondary audiences for movies about aliens, comedy shows about bookstores, and kids action movies. It also defines key concepts like the hypodermic needle theory, discusses uses and gratifications of media, consumer generated content, and psychographic audience segments like Belongers, Achievers, Emulators, Balanced, and Needs Driven.
Theory audience pro-forma
The document discusses different audiences for various types of media content. It profiles the primary and secondary audiences for children's films, older films with graphic content, horror films, and social media platforms. It also defines the hypodermic needle effect and discusses how audiences use media for information, identity, social interaction, and entertainment purposes. Finally, it provides an example of consumer generated content on YouTube and the advantages to both media producers and audiences.
Audience Theory Pro-Forma (10).pptx
The document discusses audience theory for different types of films and media. It provides examples of the primary and secondary audiences for The BFG, James Bond films, and Toy Story. The primary audience for The BFG and Toy Story would be children aged toddler to 14, while the primary audience for James Bond would be adult men. The secondary audiences would be adults accompanying the primary audiences. It also defines the hypodermic needle theory and provides examples of uses and gratifications of media, consumer generated content, and psychographic personality types.
Theory audience pro-forma
The document discusses audience profiles for different media products. It defines primary audiences as the main target demographic and secondary audiences as those outside the main target group. Specific primary audiences mentioned include children ages 2-11 for My Little Pony, boys ages 4-9 for The Lego Movie, and males and females ages 15-25 for the horror film IT. The document also provides definitions and examples of communication theories like the hypodermic needle model and consumer generated content, and discusses motivations for audience participation online through uses and gratifications theory.
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Theory audience pro-forma(2)
- 2. AUDIENCE PROFILE • Primary Audience • This movie is defiantly based for children. It appeals to children mainly because it’s a cartoon and the fact that it’s different than a lot of typical animated movies. It would be more interesting to girls because of the romance aspect and that the main characters a women. • Secondary Audience • The secondary audience could be for adults for buying it.
- 3. AUDIENCE PROFILE• Primary Audience • This is more ’teen’ based. Especially because of the action content within the movie. The actors are also younger which appeals more to teenagers. Its defiantly more based towards guys because it’s a typical action. (it also helps that the main characters a guy) • Secondary Audience • It would defiantly appeals to a range of adults because of the action theme.
- 4. AUDIENCE PROFILE• Primary Audience • Defiantly more based towards male adults. This is because it’s an action movie and the man actor is older. Movie actors and themes reflect of the audience that view it. • Secondary Audience. • The secondary audience would probably teens because they could be influenced by their parents and that it is an action movie. Every teen loves a bit of violence
- 5. HYPODERMIC NEEDLE• Definition • The Hypodermic needle theory is a linear communication theory that suggests that media messages are injected directly into the brains of passive audiences. In this theory the media is seen as powerful and able to 'inject' ideas into an audience who are seen as weak and passive and could be influenced by a message. • Example • Such as in newspapers they choose what we hear and what we find out about.
- 6. USES AND GRATIFICATIONS INFORMATION • Normally I look at Facebook news and you definitely have to look a lot into it, such as the comments or calling a friend because media can be over. It defiantly makes it more interesting when you have to look deeper into things.
- 7. USES AND GRATIFICATIONS PERSONAL IDENTITY • Making a Facebook or twitter account • Posting on Instagram • Posting or messaging on snapchat
- 8. USES AND GRATIFICATIONS INTEGRATION AND SOCIAL INTERACTION • Talking to people while on video games • Posting on social media • Messaging on snapchat • Messaging on Instagram
- 9. USES AND GRATIFICATIONS ENTERTAINMENT • Watching YouTube. • Watching things on a phone, tablet or any device
- 10. CONSUMER GENERATED CONTENT• Example • Youtube, users upload videos to get popularity and they get paid for it. • What are the advantages to media producers? • They get attention and popularity which gets there name out there. This gives them a lot of opportunity to go places and have a better life. They also get paid for the amount of views, likes and subscribers they get. • Why would the audience generate content? • They give ideas to the influencer which help create content. A lot of youtubers create content which will feed their audience what they want to get more views.
Editor's Notes
- Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age. Discuss audience appeal for each audience.
- Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age Discuss audience appeal for each audience.
- Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age. Discuss audience appeal for each audience.
- Provide a definition and example of the Hypodermic needle model
- Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information
- Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information
- Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information
- Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information