Theory Audience Pro-Forma
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The document discusses audience profiles for different types of media. It provides details on the primary and secondary audiences for movies and TV shows targeted at children, teenagers, adults, and crossover audiences of various ages and genders. It also defines key concepts like the "hypodermic needle" theory of media effects and provides examples of uses and gratifications around entertainment, social interaction, news, and identity from media. The document also discusses advantages of consumer-generated media for producers and motivations for audiences to generate content.
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Theory audience pro-forma
The document discusses target audiences for different types of films and media content. The primary audience for superhero films is identified as teenagers aged 12-18, as the rating is 12A and past films have attracted this age group. The secondary audience is adults aged 20-40 who enjoyed previous films in the franchise. For a film about a historical event, the primary audience is those interested in history aged 13-20, while the secondary audience is older at 20-40, as the theme may not appeal as much to younger viewers.
Theory audience pro-forma
The primary audience of this film is children aged 5-14. The film shows that judging people based on their appearance or background is wrong. It teaches kids that people can be amazing regardless of these things. The secondary audience is parents aged 20-50 who will find it interesting as it covers issues like stereotyping. Parents will also enjoy the storyline and humor.
Theory audience
The document discusses different audiences for various media properties:
- The primary audience for a superhero film is teenage boys aged 13-19 interested in superheroes, while the secondary is men aged 20-35 interested in actors and stories.
- For an animated film, the primary is children aged 5-12 interested in characters and colors, and the secondary is parents aged 30-50 interested in jokes and storylines.
- A film focused on a character like Venom has a primary audience of teenage boys interested in looks and powers, and a secondary of men aged 20-35 interested in actors and the character.
Theory audience pro-forma (1)
The document discusses audience profiles for three different films - The Lego Movie, Fifty Shades of Grey, and John Wick.
For The Lego Movie, the primary audience is children, mainly males, with parents as the secondary audience. Fifty Shades of Grey's primary audience is adults aged 18 and older, aimed at couples of both genders. John Wick's primary audience is teenagers and adults aged 15+, aimed mainly at males with parents as a possible secondary audience.
The document then provides definitions and examples of hypodermic needle theory in media and uses and gratifications theory. It discusses how people use media for information, advice, curiosity, learning, identity, social interaction, and entertainment. The final section
Pitches Idea SWOT's Aaron Jamaal
these are the SWOT's to my ideas exploring the audience feedback received from my ideas. these involved my Strengths, Weaknesses, Opportunities and Threats.
1. audience (js)
This document profiles different audiences for various media types. It discusses primary and secondary audiences for animated films, romantic films, action films, and films that remind adults of their childhood. It also defines the hypodermic needle effect, provides examples of how media can influence audiences, and discusses uses and gratifications theory as it relates to finding information, personal identity, social interaction, and entertainment. Finally, it examines consumer generated content through examples like Vine, advantages to media producers, and reasons audiences generate content.
Results of conducted research
The document summarizes research conducted on a film plot about a 17-year-old adopted boy dealing with mental health issues. Primary research methods included focus groups and questionnaires to understand the target audience and their preferences. Secondary research looked at existing films, books, and real stories about adoption experiences. Key findings were that the film's message should be about the difficulties of adoption, and it should be targeted towards teenage audiences. The research informed decisions around characters, locations, and genre.
Audience theory
The document discusses several topics related to audience theory and uses of media:
1. Twitter is used to get news and information quickly from multiple perspectives to help form opinions. Fan accounts provide updates on music and entertainment.
2. Social media like YouTube and Twitter allow people to find and reinforce personal values by connecting with others who share similar views and behaviors. However, strongly identifying with influencers can threaten personal identity.
3. Sites like Twitter, Instagram and Reddit enable social interaction and identity through shared interests in music, games and other topics. Online friends can substitute for real-world connections by reducing anxiety.
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Theory audience pro-forma
The document discusses target audiences for different types of films and media content. The primary audience for superhero films is identified as teenagers aged 12-18, as the rating is 12A and past films have attracted this age group. The secondary audience is adults aged 20-40 who enjoyed previous films in the franchise. For a film about a historical event, the primary audience is those interested in history aged 13-20, while the secondary audience is older at 20-40, as the theme may not appeal as much to younger viewers.
Theory audience pro-forma
The primary audience of this film is children aged 5-14. The film shows that judging people based on their appearance or background is wrong. It teaches kids that people can be amazing regardless of these things. The secondary audience is parents aged 20-50 who will find it interesting as it covers issues like stereotyping. Parents will also enjoy the storyline and humor.
Theory audience
The document discusses different audiences for various media properties:
- The primary audience for a superhero film is teenage boys aged 13-19 interested in superheroes, while the secondary is men aged 20-35 interested in actors and stories.
- For an animated film, the primary is children aged 5-12 interested in characters and colors, and the secondary is parents aged 30-50 interested in jokes and storylines.
- A film focused on a character like Venom has a primary audience of teenage boys interested in looks and powers, and a secondary of men aged 20-35 interested in actors and the character.
Theory audience pro-forma (1)
The document discusses audience profiles for three different films - The Lego Movie, Fifty Shades of Grey, and John Wick.
For The Lego Movie, the primary audience is children, mainly males, with parents as the secondary audience. Fifty Shades of Grey's primary audience is adults aged 18 and older, aimed at couples of both genders. John Wick's primary audience is teenagers and adults aged 15+, aimed mainly at males with parents as a possible secondary audience.
The document then provides definitions and examples of hypodermic needle theory in media and uses and gratifications theory. It discusses how people use media for information, advice, curiosity, learning, identity, social interaction, and entertainment. The final section
Pitches Idea SWOT's Aaron Jamaal
these are the SWOT's to my ideas exploring the audience feedback received from my ideas. these involved my Strengths, Weaknesses, Opportunities and Threats.
1. audience (js)
This document profiles different audiences for various media types. It discusses primary and secondary audiences for animated films, romantic films, action films, and films that remind adults of their childhood. It also defines the hypodermic needle effect, provides examples of how media can influence audiences, and discusses uses and gratifications theory as it relates to finding information, personal identity, social interaction, and entertainment. Finally, it examines consumer generated content through examples like Vine, advantages to media producers, and reasons audiences generate content.
Results of conducted research
The document summarizes research conducted on a film plot about a 17-year-old adopted boy dealing with mental health issues. Primary research methods included focus groups and questionnaires to understand the target audience and their preferences. Secondary research looked at existing films, books, and real stories about adoption experiences. Key findings were that the film's message should be about the difficulties of adoption, and it should be targeted towards teenage audiences. The research informed decisions around characters, locations, and genre.
Audience theory
The document discusses several topics related to audience theory and uses of media:
1. Twitter is used to get news and information quickly from multiple perspectives to help form opinions. Fan accounts provide updates on music and entertainment.
2. Social media like YouTube and Twitter allow people to find and reinforce personal values by connecting with others who share similar views and behaviors. However, strongly identifying with influencers can threaten personal identity.
3. Sites like Twitter, Instagram and Reddit enable social interaction and identity through shared interests in music, games and other topics. Online friends can substitute for real-world connections by reducing anxiety.
Theory audience pro-forma
The document discusses audience profiles for different types of media products. It provides details on the primary and secondary audiences for a horror movie aimed at 15-25 year olds, a movie with a universal rating aimed at ages 3-12, and an animated comedy aimed at 15-25 year olds. It also includes sections on hypodermic needle theory, uses and gratifications of media, and consumer generated content.
Primary research initial planning
The document provides advice from Andy Evens on making low-budget music videos, including using guerilla filming techniques without permission, using basic HD cameras, and creating music videos for local bands to build a portfolio. It also discusses the Kuda project which was self-funded and faced challenges with limited funds, time, and crew. Finally, it offers tips from Dan Lucas to write down and develop video ideas through storyboarding.
Theory audience pro-forma-1
The document discusses audience profiles for various media properties:
- A children's show aimed at 5-10 year old males who would enjoy the learning and animal aspects. Teenagers may watch due to childhood nostalgia.
- A nature documentary appealing primarily to interested male and female adults with descriptive animal details. Children are a secondary audience attracted by bright colors and facts.
- A teen drama appealing primarily to female teenagers due to attractive characters and somewhat relatable family/friend plots. Adults may watch with teenagers.
Top 25 New Ideas For Online Marketing
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This document provides an overview of the "fishbowl" experience for new resident assistants (RAs). It explains that as an RA, you are constantly being watched by residents and are always seen as a representative of your role. Several scenarios are presented that illustrate common situations RAs may face and how their actions could be perceived. While it can be stressful to always feel observed, the document also notes benefits like being able to serve as a role model and positively impact others. RAs are advised to find ways to occasionally leave their building and pursue other interests to help manage the pressures of the "fishbowl".
Evaluation question for as media
The target audience for the media product is people over 15 years old, as the movie contains some strong language and violent fighting scenes. It aims to appeal to both male and female audiences, with romantic elements to attract women and boxing/fighting for men. Pre-production research involved a questionnaire given to 12 people of different ages to gauge their film preferences and ensure the plot would appeal to a wide audience. The results were then charted to help direct creative decisions.
Andy Williams: “Putting Yourself In Front Of The Right Audience”
Graeme Benge accepted a challenge from Andy Williams to protect his name from being ranked on Google within one month. Andy created a fake band called Graeme Benge and built an audience for it on social media without a website. Through social profiles, releasing a single, gaining reviews and radio airtime, the band reached #18 on ReverbNation's national chart. Andy learned that building a genuine audience and product on social media alone can achieve results, without relying on Google.
4. proposal(4)
This proposal is for a podcast called "Stay Tall Always Ballin'" that will educate NBA fans about the teams and players in the league. Each episode will discuss who may win the NBA championship for the current year, in this case focusing on why the Boston Celtics could win in 2019 based on their past stats and chemistry. The target audience is males ages 15 and older due to language, with a focus on loyal NBA fans. Legal considerations include avoiding offensive opinions about teams' chances and getting approval from NBA fans for opinions stated.
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Theory Audience
The document discusses audience profiles for three different films.
For the science fiction film, the primary audience is adults aged 25-44 of any gender, as the film requires thinking and features well-known British actors Matthew McConaughey and Michael Caine. The secondary audience is teenagers aged 15-24 of any gender interested in space.
For the comedy film starring Cameron Diaz and Leslie Mann, the primary audience is females aged 25-44 who like the actresses. The secondary audience is males aged 25-44 who may like the actors.
For the animated Disney film, the primary audience is children aged 0-14 who enjoy the colorful characters. The secondary audience is adults aged 25-44 who will
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This document provides guidance on using films to teach about Buddhism. It lists several films that directly reference Buddhism, such as "The Little Buddha" and "Seven Years in Tibet", as well as films that touch on Buddhist themes without explicitly mentioning Buddhism, such as "The Matrix", "The Big Lebowski", and "Groundhog Day". It also recommends several Studio Ghibli films known for addressing Buddhist ideas, including "Princess Mononoke", "Spirited Away", and "My Neighbor Totoro". The document encourages discussing both films that portray Buddhism accurately and those that perpetuate stereotypes, in order to analyze how Buddhism is represented in media.
Q Results
The document discusses the results of a survey about album cover design preferences. The majority of respondents preferred album covers with unique, individual styles that reflect the band's personality. Black and white color schemes were most popular, followed by bright colors. Most consumers also preferred album covers with symbolic meanings that provide insight into the band and their music. When designing their own cover, the author will try to incorporate both the band's image and a symbolic meaning.
Social Networking
The document discusses peer support and social networking sites. It includes a short video about social networking and surveys students about their Facebook use, how often they use it, what information they share, and who their Facebook friends are. It also discusses issues with Facebook like privacy and presenting a false image. Formspring is discussed as a site to anonymously ask questions but that can enable bullying. The document emphasizes using good judgment online and being aware that what you post can have real world impacts.
Final proposal
The document proposes a documentary about the negative effects of violent video games on people aged 12-18. It will target that same age group, who are most impacted and interested in the topic. The documentary will take an exploratory style to strongly argue its viewpoint, and include expert interviews, public opinions, game footage, and footage of young people's reactions to games. It aims to air on Channel 4 or BBC Three around 8pm to reach its target audience when they are most likely to watch TV. The proposal outlines the necessary camera equipment, editing software, and other resources required.
Question 5
The document discusses how the film targets its audience between ages 15-25, mainly male, as the two main characters are in that age group. It aims to attract male viewers through the action sequences and by allowing them to relate to the situations faced by the protagonists. While the two male leads could appeal to females as well, research found that females are less likely to watch thrillers. The film also hopes to attract the typical filmgoer who watches a variety of genres each month. As a small independent film, it may appeal to a niche audience more understanding of its limited budget.
Theory audience pro-forma(2)
The document discusses several topics related to media and audiences:
1. It provides examples of primary and secondary audiences for different films and media, focusing on attributes like age, gender, and ethnicity.
2. It defines the hypodermic needle theory of media effects, which suggests that media messages can directly influence passive audiences.
3. It lists some reasons people use and gratify needs from various media like seeking information, advice, entertainment, social interaction, and forming personal identity.
4. It gives examples of consumer generated content on platforms like YouTube and Instagram and discusses advantages for media producers in reaching specific audiences and motivations for audiences to generate content.
Theory audience pro-forma(2) (1)
The document discusses audience theory for three different films or media properties.
For the first, the primary audience is identified as male teenagers aged 15-24 due to its focus on superheroes. The secondary audience is identified as adult males who also enjoyed superheroes as children.
For the second, the primary audience is identified as female children aged 0-14 due to its fantasy and magic elements and strong female lead. The secondary audience is identified as adults aged 25-44 who will watch it with their children.
For the third, the primary audience is identified as teenagers aged 15-24, mainly male, due to its two strong male leads. The secondary audience is identified as male adults aged 25-44 who
Audience Theory Pro-Forma .pptx
The document discusses various communication and media theories including:
- The hypodermic needle theory which suggests media directly injects messages into passive audiences. It cites the 1938 War of the Worlds broadcast causing widespread panic.
- Audience theory profiles for movies like The Lego Movie aimed at kids, Lord of the Rings at teens/men, and Star Wars for all ages.
- Uses and gratifications theory examines how people use media for information, identity, social interaction, and entertainment.
Audience Theory Pro-Forma (10).pptx
The document discusses audience theory for different types of films and media. It provides examples of the primary and secondary audiences for The BFG, James Bond films, and Toy Story. The primary audience for The BFG and Toy Story would be children aged toddler to 14, while the primary audience for James Bond would be adult men. The secondary audiences would be adults accompanying the primary audiences. It also defines the hypodermic needle theory and provides examples of uses and gratifications of media, consumer generated content, and psychographic personality types.
project 2
The document discusses audience profiles for different types of media. It provides details on the primary and secondary audiences for Marvel Cinematic Universe films, an unnamed violent film, Finding Nemo, and news media. The primary audience for Marvel films and Finding Nemo is teenagers and children respectively, while the secondary audience for both includes older family members. The document also covers media effects theories like the hypodermic needle model, uses and gratifications of media like information, identity, and entertainment, and examples of consumer generated content.
Audience theory pro forma
The document discusses target audiences for different media products. It provides audience profiles for three different films, categorizing the primary and secondary audiences by age range and interests. It also includes definitions and examples of communication theories like the hypodermic needle model. Later sections discuss uses and gratifications of media, consumer generated content, and psychographic audience segments.
Audience theory pro forma
The document discusses target audiences for different media products. It provides details on the primary and secondary audiences for films and websites, describing them in terms of age ranges and interests. It also covers communication theories like hypodermic needle theory and uses and gratifications theory. Psychographics are discussed as a way to categorize audiences based on their motivations and lifestyle goals.
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Theory audience pro-forma
The document discusses audience profiles for different types of media products. It provides details on the primary and secondary audiences for a horror movie aimed at 15-25 year olds, a movie with a universal rating aimed at ages 3-12, and an animated comedy aimed at 15-25 year olds. It also includes sections on hypodermic needle theory, uses and gratifications of media, and consumer generated content.
Primary research initial planning
The document provides advice from Andy Evens on making low-budget music videos, including using guerilla filming techniques without permission, using basic HD cameras, and creating music videos for local bands to build a portfolio. It also discusses the Kuda project which was self-funded and faced challenges with limited funds, time, and crew. Finally, it offers tips from Dan Lucas to write down and develop video ideas through storyboarding.
Theory audience pro-forma-1
The document discusses audience profiles for various media properties:
- A children's show aimed at 5-10 year old males who would enjoy the learning and animal aspects. Teenagers may watch due to childhood nostalgia.
- A nature documentary appealing primarily to interested male and female adults with descriptive animal details. Children are a secondary audience attracted by bright colors and facts.
- A teen drama appealing primarily to female teenagers due to attractive characters and somewhat relatable family/friend plots. Adults may watch with teenagers.
Top 25 New Ideas For Online Marketing
This document contains 25 ideas for online marketing presented by Jodi Buresh. Some of the key ideas include making the homepage simple and digestible in under 10 seconds, using interactivity like photo uploads and polls to increase engagement, including photos on social media posts which see higher interaction rates, and ensuring the website is responsive for mobile as mobile internet traffic will continue to increase significantly. The presentation provides specific tactics across platforms like Facebook, Twitter, Instagram and email marketing to help drive traffic and sales online.
Surviving in the Fishbowl
This document provides an overview of the "fishbowl" experience for new resident assistants (RAs). It explains that as an RA, you are constantly being watched by residents and are always seen as a representative of your role. Several scenarios are presented that illustrate common situations RAs may face and how their actions could be perceived. While it can be stressful to always feel observed, the document also notes benefits like being able to serve as a role model and positively impact others. RAs are advised to find ways to occasionally leave their building and pursue other interests to help manage the pressures of the "fishbowl".
Evaluation question for as media
The target audience for the media product is people over 15 years old, as the movie contains some strong language and violent fighting scenes. It aims to appeal to both male and female audiences, with romantic elements to attract women and boxing/fighting for men. Pre-production research involved a questionnaire given to 12 people of different ages to gauge their film preferences and ensure the plot would appeal to a wide audience. The results were then charted to help direct creative decisions.
Andy Williams: “Putting Yourself In Front Of The Right Audience”
Graeme Benge accepted a challenge from Andy Williams to protect his name from being ranked on Google within one month. Andy created a fake band called Graeme Benge and built an audience for it on social media without a website. Through social profiles, releasing a single, gaining reviews and radio airtime, the band reached #18 on ReverbNation's national chart. Andy learned that building a genuine audience and product on social media alone can achieve results, without relying on Google.
4. proposal(4)
This proposal is for a podcast called "Stay Tall Always Ballin'" that will educate NBA fans about the teams and players in the league. Each episode will discuss who may win the NBA championship for the current year, in this case focusing on why the Boston Celtics could win in 2019 based on their past stats and chemistry. The target audience is males ages 15 and older due to language, with a focus on loyal NBA fans. Legal considerations include avoiding offensive opinions about teams' chances and getting approval from NBA fans for opinions stated.
Profile story assignment
This document provides instructions for a profile story assignment. Students are asked to write a 650-800 word news story focused on a real, living person who is interesting and newsworthy. Examples of newsworthy subjects include athletes, artists, and people who have overcome adversity or won awards. The person profiled must be willing to be identified and have their story published. Students must pitch their story idea to the instructor in advance and receive approval before profiling someone. The completed story is due on March 6th and must follow standard newswriting practices.
Theory Audience
The document discusses audience profiles for three different films.
For the science fiction film, the primary audience is adults aged 25-44 of any gender, as the film requires thinking and features well-known British actors Matthew McConaughey and Michael Caine. The secondary audience is teenagers aged 15-24 of any gender interested in space.
For the comedy film starring Cameron Diaz and Leslie Mann, the primary audience is females aged 25-44 who like the actresses. The secondary audience is males aged 25-44 who may like the actors.
For the animated Disney film, the primary audience is children aged 0-14 who enjoy the colorful characters. The secondary audience is adults aged 25-44 who will
Films and Buddhism
This document provides guidance on using films to teach about Buddhism. It lists several films that directly reference Buddhism, such as "The Little Buddha" and "Seven Years in Tibet", as well as films that touch on Buddhist themes without explicitly mentioning Buddhism, such as "The Matrix", "The Big Lebowski", and "Groundhog Day". It also recommends several Studio Ghibli films known for addressing Buddhist ideas, including "Princess Mononoke", "Spirited Away", and "My Neighbor Totoro". The document encourages discussing both films that portray Buddhism accurately and those that perpetuate stereotypes, in order to analyze how Buddhism is represented in media.
Q Results
The document discusses the results of a survey about album cover design preferences. The majority of respondents preferred album covers with unique, individual styles that reflect the band's personality. Black and white color schemes were most popular, followed by bright colors. Most consumers also preferred album covers with symbolic meanings that provide insight into the band and their music. When designing their own cover, the author will try to incorporate both the band's image and a symbolic meaning.
Social Networking
The document discusses peer support and social networking sites. It includes a short video about social networking and surveys students about their Facebook use, how often they use it, what information they share, and who their Facebook friends are. It also discusses issues with Facebook like privacy and presenting a false image. Formspring is discussed as a site to anonymously ask questions but that can enable bullying. The document emphasizes using good judgment online and being aware that what you post can have real world impacts.
Final proposal
The document proposes a documentary about the negative effects of violent video games on people aged 12-18. It will target that same age group, who are most impacted and interested in the topic. The documentary will take an exploratory style to strongly argue its viewpoint, and include expert interviews, public opinions, game footage, and footage of young people's reactions to games. It aims to air on Channel 4 or BBC Three around 8pm to reach its target audience when they are most likely to watch TV. The proposal outlines the necessary camera equipment, editing software, and other resources required.
Question 5
The document discusses how the film targets its audience between ages 15-25, mainly male, as the two main characters are in that age group. It aims to attract male viewers through the action sequences and by allowing them to relate to the situations faced by the protagonists. While the two male leads could appeal to females as well, research found that females are less likely to watch thrillers. The film also hopes to attract the typical filmgoer who watches a variety of genres each month. As a small independent film, it may appeal to a niche audience more understanding of its limited budget.
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Andy Williams: “Putting Yourself In Front Of The Right Audience”
Andy Williams: “Putting Yourself In Front Of The Right Audience”
Similar to Theory Audience Pro-Forma
Theory audience pro-forma(2)
The document discusses several topics related to media and audiences:
1. It provides examples of primary and secondary audiences for different films and media, focusing on attributes like age, gender, and ethnicity.
2. It defines the hypodermic needle theory of media effects, which suggests that media messages can directly influence passive audiences.
3. It lists some reasons people use and gratify needs from various media like seeking information, advice, entertainment, social interaction, and forming personal identity.
4. It gives examples of consumer generated content on platforms like YouTube and Instagram and discusses advantages for media producers in reaching specific audiences and motivations for audiences to generate content.
Theory audience pro-forma(2) (1)
The document discusses audience theory for three different films or media properties.
For the first, the primary audience is identified as male teenagers aged 15-24 due to its focus on superheroes. The secondary audience is identified as adult males who also enjoyed superheroes as children.
For the second, the primary audience is identified as female children aged 0-14 due to its fantasy and magic elements and strong female lead. The secondary audience is identified as adults aged 25-44 who will watch it with their children.
For the third, the primary audience is identified as teenagers aged 15-24, mainly male, due to its two strong male leads. The secondary audience is identified as male adults aged 25-44 who
Audience Theory Pro-Forma .pptx
The document discusses various communication and media theories including:
- The hypodermic needle theory which suggests media directly injects messages into passive audiences. It cites the 1938 War of the Worlds broadcast causing widespread panic.
- Audience theory profiles for movies like The Lego Movie aimed at kids, Lord of the Rings at teens/men, and Star Wars for all ages.
- Uses and gratifications theory examines how people use media for information, identity, social interaction, and entertainment.
Audience Theory Pro-Forma (10).pptx
The document discusses audience theory for different types of films and media. It provides examples of the primary and secondary audiences for The BFG, James Bond films, and Toy Story. The primary audience for The BFG and Toy Story would be children aged toddler to 14, while the primary audience for James Bond would be adult men. The secondary audiences would be adults accompanying the primary audiences. It also defines the hypodermic needle theory and provides examples of uses and gratifications of media, consumer generated content, and psychographic personality types.
project 2
The document discusses audience profiles for different types of media. It provides details on the primary and secondary audiences for Marvel Cinematic Universe films, an unnamed violent film, Finding Nemo, and news media. The primary audience for Marvel films and Finding Nemo is teenagers and children respectively, while the secondary audience for both includes older family members. The document also covers media effects theories like the hypodermic needle model, uses and gratifications of media like information, identity, and entertainment, and examples of consumer generated content.
Audience theory pro forma
The document discusses target audiences for different media products. It provides audience profiles for three different films, categorizing the primary and secondary audiences by age range and interests. It also includes definitions and examples of communication theories like the hypodermic needle model. Later sections discuss uses and gratifications of media, consumer generated content, and psychographic audience segments.
Audience theory pro forma
The document discusses target audiences for different media products. It provides details on the primary and secondary audiences for films and websites, describing them in terms of age ranges and interests. It also covers communication theories like hypodermic needle theory and uses and gratifications theory. Psychographics are discussed as a way to categorize audiences based on their motivations and lifestyle goals.
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The document discusses audience profiles for three films - The Lego Movie, Love Actually, and Iron Man 3. It identifies the primary and secondary audiences for each film based on age and gender. It also includes brief sections on hypodermic needle theory, uses and gratifications theory in relation to the TV show X Factor, and consumer generated content.
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Based on the examples provided, it seems the audience for this product or content are socially conscious. They want to support causes that help people in need or make a positive social impact.
Theory audience pro-forma-3
The primary audience for Minions is children aged 0-14 because it includes childish humor, a simple plot, and teaches lessons about right and wrong. The secondary audience is adults aged 20-40 who will likely take their kids to see it.
The primary audience for Guardians of the Galaxy is teenagers aged 15-24 because of its fictional characters like Star Lord who is similar in age, fantasy setting, and actors like Bradley Cooper. The secondary audience is adults aged 20-40 who may enjoy the 80s soundtrack.
The primary audience for Deadpool is teenagers aged 15-24 because of its explicit language and comedic scenes, with a focus on the male demographic. The secondary audience is adults aged 20
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This document discusses various media theories related to audiences and their consumption of media messages. It defines passive consumption as when audiences accept media messages without influencing production. The hypodermic needle model assumes audiences will immediately believe anything they are told by media. Active consumption involves audiences engaging with and discussing media messages. The uses and gratifications theory focuses on what audiences do with media rather than what media does to people. Reception theory examines how audiences receive and interpret encoded messages from producers in various ways. Spectatorship refers to watching without participation, and frameworks for interpretation consider how audiences from different backgrounds may interpret media differently.
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This document discusses audience theory and profiles for different media. It defines the hypodermic needle effect as audiences immediately believing what they are told by media. It also discusses uses and gratifications theory and how audiences use media for information, personal identity, social interaction, and entertainment. The document then covers consumer generated content and psychographics, dividing audiences into categories like belongers, achievers, and balanced individuals based on motivations and worldviews.
Theory audience pro-forma
The document discusses audience profiles for different media products. It defines primary audiences as the main target demographic and secondary audiences as those outside the main target group. Specific primary audiences mentioned include children ages 2-11 for My Little Pony, boys ages 4-9 for The Lego Movie, and males and females ages 15-25 for the horror film IT. The document also provides definitions and examples of communication theories like the hypodermic needle model and consumer generated content, and discusses motivations for audience participation online through uses and gratifications theory.
Audience theory pro forma
The document discusses several topics related to audience theory:
It provides examples of primary and secondary audiences for three different films - a Lego movie, a romantic comedy, and a superhero movie.
It defines the "hypodermic needle" theory of media effects and provides an example from a 1938 radio broadcast.
It also includes sections on uses and gratifications theory, discussing how audiences use media to fulfill personal identity, social interaction, and entertainment needs.
Finally, it discusses the concepts of consumer generated content, psychographics, and different psychographic audience segments.
Audience Theory Pro-Forma (COMPLETED) (1).pptx
The document discusses audience profiles for three different films or media products. The first is a historical war film appealing primarily to men aged 18 and older, with guns and explosives as attractive elements. Its secondary audience is unspecified. The second is an animated film about kind animals, primarily appealing to young children and secondarily to adults for its story. The third appeals primarily to older teens and adults for its tragic love story, and secondarily to adult men for its historical information.
Audience Theory Pro-Forma.pptx
The document discusses several audience profiles for different movies and media content. It describes the primary and secondary audiences for movies about Ghostbusters, Spiderman, and an unspecified 12+ rated film. It also defines hypodermic needles and provides an example of their use. The document then discusses how people use media for information, personal identity, social interaction, and entertainment. It provides examples of consumer generated content and discusses advantages to media producers. Finally, it describes different psychographic categories like "Belongers", "Achievers", and "Needs Driven" people.
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Theory Audience Pro-Forma
- 2. Audience Profile • Primary Audience • 18 through to 40 • Masculine themes for the masculine audience • Secondary Audience • Those people watching probably got their kids of like 12-17 to watch
- 3. Audience Profile • Primary Audience • Children of ages 4 to 12 • Appeals to any gender • Secondary Audience • Can appeal to all audiences, but a notable secondary audience is 15 to 20, anybody who enjoys the visual style or narrative could watch it.
- 4. Audience Profile • Primary Audience • 12 to probably 50, when the original movies came out • Male audiences • Secondary Audience • The men who saw this when the originals came out are now forcing their wives and children to watch it, who are now 8 to 15
- 5. Hypodermic Needle • Definition • The way a film producer or director portrays their own views in hopes that the audience accepts this as fact • Example • In Fight Club, a main theme of them movie is that many peoples lives are impacted by the products that they are forced to buy and therefore they are ‘owned’ by these.This is compared, by audiences, to real life in which these things can be true and they believe this very easily.
- 6. Uses and Gratifications Information • Very often, I get my news while browsingYouTube or Twitter. I know it’s probably one of the slower ways to know but I don’t really take huge interest in the news. People will most likely use the main outlets for their curiosity, for example; BBC and Google.
- 7. Uses and Gratifications Personal Identity • Someone will use media to show others their own personal identity and hope to influence others, while they are being influenced by others.
- 8. Uses and Gratifications Integration and Social Interaction • Facebook and Discord are used a lot to interact socially, and even when not interacting with each other, two people still have the opportunity to see what each other are doing when they look over their friends list • This stops people from having to put up with each other in real life
- 9. Uses and Gratifications Entertainment • This can help a person escape from their real life and relax while doing so. It is a very common source of enjoyment.
- 10. Consumer Generated Content • Example • Roblox.They made a website and did nothing else. • What are the advantages to media producers? • They only have to make half of the product (or less, much less), then the audience will make the rest. • They save plenty of money • Why would the audience generate content? • Because of the amount of people that will want to use this product, they want to get their name out there and often they believe they may get fame out of it, but they don’t.
Editor's Notes
- Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age. Discuss audience appeal for each audience.
- Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age Discuss audience appeal for each audience.
- Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age. Discuss audience appeal for each audience.
- Provide a definition and example of the Hypodermic needle model
- Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information
- Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information
- Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information
- Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information