The document discusses audience profiles for three different films/properties: 1) A Disney film aimed at children aged 2-11 and adults who enjoyed it as children. 2) A romantic film aimed at women aged 19-40 who find the male lead attractive, and their male partners. 3) A Marvel superhero film aimed at Marvel fans aged 10-25 who enjoy the action, and women attracted to muscular heroes. The document also discusses concepts like the hypodermic needle theory of media effects, uses and gratifications theory, and consumer generated content for a talent show.