The document discusses audience profiles and consumer generated content. It provides examples of primary and secondary audiences for a television show about teenagers, a children's film about a princess, and an action film. It also defines the hypodermic needle effect and gives an example. Further, it explores uses and gratifications of social media for finding information, personal identity, social interaction, and entertainment. Finally, it provides an example of consumer generated content on YouTube and discusses advantages to media producers and motivations for audiences generating content.