Audience theory pro forma
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This document contains several audience profiles for different types of movies and media content: Toys Story movie - Primary audience is male children aged 0-14 who can relate to the toys. Secondary audience is male teenagers aged 15-24 who may feel nostalgic about previous toys. Horror movie - Primary audience is adults aged 25-44 who enjoy jump scares and gore. Secondary audience is teenagers aged 15-24 who like the thriller and horror genre. Action and historic film - Primary audience is adult males aged 25-44 who are interested in action and fighting scenes. Secondary audience is male teenagers aged 15-24 who also like action. The document then discusses several media concepts like hyp
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Theory Audience
The document discusses audience profiles for three different films.
For the science fiction film, the primary audience is adults aged 25-44 of any gender, as the film requires thinking and features well-known British actors Matthew McConaughey and Michael Caine. The secondary audience is teenagers aged 15-24 of any gender interested in space.
For the comedy film starring Cameron Diaz and Leslie Mann, the primary audience is females aged 25-44 who like the actresses. The secondary audience is males aged 25-44 who may like the actors.
For the animated Disney film, the primary audience is children aged 0-14 who enjoy the colorful characters. The secondary audience is adults aged 25-44 who will
Theory movies
The document discusses theories of audience and consumer behavior. It profiles the primary and secondary audiences for different types of media content, including action movies, period films, and books. The needs and motivations of audiences are explored, such as using media for information, identity, social interaction, and entertainment. The advantages of consumer generated content for media producers are mentioned.
Traget audience profile sheet
The document profiles the target audience for a short film about domestic violence against women. It identifies that the audience will likely be women ages 16 and older from various socioeconomic classes. Research methods mentioned include quantitative surveys on social media to understand audience demographics and likes/dislikes, as well as qualitative focus groups to gather attitudes and opinions on the film's narrative. Potential objections noted are that the film is only from the woman's point of view and may alienate some male viewers.
Target audience profile sheet
This document profiles the target audience for a short film about domestic violence against women. It identifies that the audience will likely be women ages 16 and older from various socioeconomic classes. Initial distribution of the film will be free to generate interest, and advertising will occur through radio to keep costs low. Both qualitative research like focus groups and quantitative research like surveys will be used to understand the audience's opinions and gather data on likes/dislikes based on age and gender. A potential objection is that only showing the woman's point of view risks alienating male viewers.
Audience theory pro forma
The document discusses several key concepts in audience theory:
1) It defines primary and secondary audiences, with primary being the target audience and secondary being others who interact with the media product.
2) It provides examples of how audience profiles describe the intended primary (older for James Bond) and secondary (younger) audiences.
3) It discusses the hypodermic needle theory where audiences believe what media tells them, giving an example of a radio broadcast causing mass panic.
2. research (14)
The researcher conducted product research, questionnaires, and interviews to inform their magazine design. For product research, they analyzed an existing magazine to understand its target audience. Questionnaires were distributed via Survey Monkey but the responses came from classmates rather than the intended audience. Interviews were conducted via direct messages which allowed for a small sample size not fully representative of the target group. Both questionnaires and interviews could be improved by reaching a larger, more relevant sample audience.
[/SUMMARY]
Theory audience pro-forma(2) (1)
The document discusses audience theory for three different films or media properties.
For the first, the primary audience is identified as male teenagers aged 15-24 due to its focus on superheroes. The secondary audience is identified as adult males who also enjoyed superheroes as children.
For the second, the primary audience is identified as female children aged 0-14 due to its fantasy and magic elements and strong female lead. The secondary audience is identified as adults aged 25-44 who will watch it with their children.
For the third, the primary audience is identified as teenagers aged 15-24, mainly male, due to its two strong male leads. The secondary audience is identified as male adults aged 25-44 who
Research theory pro forma
This document defines and provides examples of different types of research used in media including primary, secondary, quantitative, qualitative, audience, market, and production research.
It outlines the key advantages and disadvantages of each type of research. Primary research involves direct contact with audiences through surveys, interviews, or focus groups, and has the advantage of up-to-date information but can be expensive and time-consuming. Secondary research studies previously published work and is cost-effective but finding relevant information can be difficult.
The document also defines terminology used in research like objectives, subjective, valid, and reliable research and provides an example of Harvard referencing style.
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Theory Audience
The document discusses audience profiles for three different films.
For the science fiction film, the primary audience is adults aged 25-44 of any gender, as the film requires thinking and features well-known British actors Matthew McConaughey and Michael Caine. The secondary audience is teenagers aged 15-24 of any gender interested in space.
For the comedy film starring Cameron Diaz and Leslie Mann, the primary audience is females aged 25-44 who like the actresses. The secondary audience is males aged 25-44 who may like the actors.
For the animated Disney film, the primary audience is children aged 0-14 who enjoy the colorful characters. The secondary audience is adults aged 25-44 who will
Theory movies
The document discusses theories of audience and consumer behavior. It profiles the primary and secondary audiences for different types of media content, including action movies, period films, and books. The needs and motivations of audiences are explored, such as using media for information, identity, social interaction, and entertainment. The advantages of consumer generated content for media producers are mentioned.
Traget audience profile sheet
The document profiles the target audience for a short film about domestic violence against women. It identifies that the audience will likely be women ages 16 and older from various socioeconomic classes. Research methods mentioned include quantitative surveys on social media to understand audience demographics and likes/dislikes, as well as qualitative focus groups to gather attitudes and opinions on the film's narrative. Potential objections noted are that the film is only from the woman's point of view and may alienate some male viewers.
Target audience profile sheet
This document profiles the target audience for a short film about domestic violence against women. It identifies that the audience will likely be women ages 16 and older from various socioeconomic classes. Initial distribution of the film will be free to generate interest, and advertising will occur through radio to keep costs low. Both qualitative research like focus groups and quantitative research like surveys will be used to understand the audience's opinions and gather data on likes/dislikes based on age and gender. A potential objection is that only showing the woman's point of view risks alienating male viewers.
Audience theory pro forma
The document discusses several key concepts in audience theory:
1) It defines primary and secondary audiences, with primary being the target audience and secondary being others who interact with the media product.
2) It provides examples of how audience profiles describe the intended primary (older for James Bond) and secondary (younger) audiences.
3) It discusses the hypodermic needle theory where audiences believe what media tells them, giving an example of a radio broadcast causing mass panic.
2. research (14)
The researcher conducted product research, questionnaires, and interviews to inform their magazine design. For product research, they analyzed an existing magazine to understand its target audience. Questionnaires were distributed via Survey Monkey but the responses came from classmates rather than the intended audience. Interviews were conducted via direct messages which allowed for a small sample size not fully representative of the target group. Both questionnaires and interviews could be improved by reaching a larger, more relevant sample audience.
[/SUMMARY]
Theory audience pro-forma(2) (1)
The document discusses audience theory for three different films or media properties.
For the first, the primary audience is identified as male teenagers aged 15-24 due to its focus on superheroes. The secondary audience is identified as adult males who also enjoyed superheroes as children.
For the second, the primary audience is identified as female children aged 0-14 due to its fantasy and magic elements and strong female lead. The secondary audience is identified as adults aged 25-44 who will watch it with their children.
For the third, the primary audience is identified as teenagers aged 15-24, mainly male, due to its two strong male leads. The secondary audience is identified as male adults aged 25-44 who
Research theory pro forma
This document defines and provides examples of different types of research used in media including primary, secondary, quantitative, qualitative, audience, market, and production research.
It outlines the key advantages and disadvantages of each type of research. Primary research involves direct contact with audiences through surveys, interviews, or focus groups, and has the advantage of up-to-date information but can be expensive and time-consuming. Secondary research studies previously published work and is cost-effective but finding relevant information can be difficult.
The document also defines terminology used in research like objectives, subjective, valid, and reliable research and provides an example of Harvard referencing style.
Theory audience pro-forma(2)
The document discusses several topics related to media and audiences:
1. It provides examples of primary and secondary audiences for different films and media, focusing on attributes like age, gender, and ethnicity.
2. It defines the hypodermic needle theory of media effects, which suggests that media messages can directly influence passive audiences.
3. It lists some reasons people use and gratify needs from various media like seeking information, advice, entertainment, social interaction, and forming personal identity.
4. It gives examples of consumer generated content on platforms like YouTube and Instagram and discusses advantages for media producers in reaching specific audiences and motivations for audiences to generate content.
4. proposal (10)
This proposal outlines a magazine that aims to entertain and educate readers about the history of football. The magazine would contain real facts, statistics, and trivia questions. The intended audience is males and females aged 16-20 who want to learn about the evolution of football. To avoid legal issues, only real club logos and images will be used with factual information. Offensive content and similarities to existing magazines will be avoided.
Audeince essay q1 b
The document discusses a teaser trailer created for a teen drama film called "Casey's Journal" about the topic of bullying. The intended meanings of the trailer are to show that bullying is wrong, can be physical or verbal, and that bullies should not get away with it. The target audience who would be most likely to understand the preferred meaning are people who enjoy teen dramas and those who have experienced bullying themselves, as they can relate to the characters and story. Bullies or those who have not experienced bullying may take a more negotiated reading. The theoretical approach discussed is reception theory, which assumes an active audience who will decode meanings based on their own perspectives.
2. research
Here are the key points I would highlight in evaluating the research:
- The sample size for surveys and interviews was small, limiting insights into the full target audience. Larger samples would provide more robust findings.
- Distributing surveys only via email risks self-selection bias as only those motivated may respond. A mix of online and in-person methods could broaden reach.
- While product research gave ideas, it may not reflect this specific audience's preferences. Direct questions to them would be more relevant.
- The demographic makeup of respondents (mostly male) did not align with the product (fashion magazine). Refining recruitment to match the target profile could improve usefulness.
- Interviews allowed for deeper exploration but
Theory audience pro-forma
The document discusses target audiences for different types of films and media content. The primary audience for superhero films is identified as teenagers aged 12-18, as the rating is 12A and past films have attracted this age group. The secondary audience is adults aged 20-40 who enjoyed previous films in the franchise. For a film about a historical event, the primary audience is those interested in history aged 13-20, while the secondary audience is older at 20-40, as the theme may not appeal as much to younger viewers.
Audience theory pro forma
This document contains several examples of audience profiles, psychographic segments, and uses and gratifications of media. It describes the primary and secondary audiences for movies like Twilight and Marvel films, noting key demographic factors. It also provides examples of how social media and entertainment apps can fulfill needs like social interaction, identity reinforcement, and escape or entertainment. Psychographic segments discussed include "Belongers," "Achievers," "Emulators," and "Balanced," "Needs-Driven," and "Socially Conscious" consumers.
4. proposal(3)
The working title of the product is "Megaphone", a music and fashion magazine. The purpose is to entertain the audience by discussing awards shows, red carpet outfits, popular artists, and humor. The first issue will focus on the Grammys, highlighting performances, outfits, and other memorable moments. The target audience is males and females ages 15-24, as the content about British artists and achievements will appeal to younger demographics. Offensive material will be censored and the content screened to avoid offending any social groups. Original characters and intellectual property will be used without discussing existing brand names.
4. proposal(3) 2
The document proposes a magazine to educate and entertain people on filming and photographing scootering. It would discuss lenses and how to capture the best shots. The target audience is people ages 14 and up who ride scooters and are interested in filming or photography of the sport. The content will include images of shot types and discuss the best lenses, in the author's opinion. Legal considerations include avoiding offensive material and using existing brand names and products to recommend equipment without risk of copyright infringement.
Theory audience pro-forma
The primary audience for the document is girls aged 8-16 because there are mermaids in the film and female actors that other females can relate to. The secondary audience would be those aged 16 and older as it brings back childhood memories. The document discusses defining hypodermic needle as media that impacts the audience's beliefs and an example of how car racing films can influence young boys' interests. It also covers uses and gratifications theory, explaining how people use media for information, identity, social interaction, and entertainment purposes.
Theory - audience
The document discusses several audience profiles for different types of media content:
- A superhero action film aimed at teenage boys and adult male comic fans.
- An adult comedy targeting male and female adults ages 24-44.
- An animated comedy for children ages 0-14 and their families.
It also covers topics like the hypodermic needle effect of propaganda films during WWII, how media can provide information and help personal identity and social interaction, and entertainment and escapism through media. Consumer generated content is discussed as a way for media producers to expand their audience and make money, while the audience generates content to potentially become famous or share their lives.
Theory audience pro-forma 1
This document discusses audience profiles for different media. The primary audience for a teen drama TV show are teenagers aged 15-24, predominantly male, who relate to the issues explored. The secondary audience are young adults aged 25-44, mostly female, who watch to understand teenagers or for entertainment. For a sci-fi drama, the primary audience are male teenagers who like the genre, while both male and female young adults make up an equally important secondary audience. For a teen drama targeted at girls, the primary audience are female teenagers fairly evenly, while the secondary audience is typically male young adults.
Theory audience pro-forma
The document discusses audience profiles for different media products. It defines primary audiences as the main target demographic and secondary audiences as those outside the main target group. Specific primary audiences mentioned include children ages 2-11 for My Little Pony, boys ages 4-9 for The Lego Movie, and males and females ages 15-25 for the horror film IT. The document also provides definitions and examples of communication theories like the hypodermic needle model and consumer generated content, and discusses motivations for audience participation online through uses and gratifications theory.
Pro forma audience
The document discusses audience profiles for three different films. The primary audience for the first film is teenagers aged 15-24, especially males, while the secondary audience is adult males aged 25-44. For the second film, the primary audience is adults aged 25-44 due to its serious subject matter, while the secondary audience is teenage boys aged 15-24 attracted to the war setting. The primary audience for the third film "IT" is adults aged 25-44 as it is a horror film, while the secondary audience is teenagers attracted to the horror genre.
Theory audience pro-forma
The document discusses audience profiles for three different media properties:
1) A horror film that appeals primarily to working class teenagers aged 15-24 and secondarily to working and middle class adults.
2) A superhero film aimed at children and young teens featuring Spiderman but that appealed more to older teens and adults due to crude humor and references.
3) A film centered around an urban teen gang culture that targets primarily teenagers aged 15 and up from pop/gang cultures and secondarily appeals to middle and working class parents and adults.
Audience Theory Final.pptx
Based on the examples provided, it seems the audience for this product or content are socially conscious. They want to support causes that help people in need or make a positive social impact.
Audience theory pro forma
This document discusses audience theory and profiles for different media properties. It provides examples of primary and secondary audiences for three different films - one that would appeal to young male teenagers, one to older kids and teenagers of all genders, and one that could appeal to children but also draw in adults. It also defines several key concepts in media and communications like hypodermic needle theory, uses and gratifications, consumer generated content, and psychographics.
Theory audience pro-forma
The primary audience for the Lego movie is children as Lego is a popular children's toy. The secondary audience is parents who may have played with Lego as children themselves.
The primary audience for the rom-com film Love Actually is teenage girls aged 15-24 who are more likely to watch romantic comedies. The secondary audience is men who may watch it with their girlfriends.
The primary audience for the action film Iron Man 3 is males aged 18-34 who enjoy the violence and fight scenes. The secondary audience is younger males aged 15-17 who seek the excitement and thrills of superhero and action films.
Audience Theory (Done)2.ppt
This document discusses several key concepts in audience theory and media studies. It defines the hypodermic needle theory as the idea that media can directly "pass on" ideas and ideologies to audiences. It also describes uses and gratifications theory, explaining that people actively seek out specific media to satisfy needs like social interaction, entertainment, and personal identity reinforcement. Finally, it discusses consumer generated content and psychographics, including examples of audience motivations for generating content and different psychographic audience segments.
Audience Theory (Done)2.ppt
This document discusses several key concepts in audience theory and media studies. It defines the hypodermic needle theory as the idea that media can directly "pass on" ideas and ideologies to audiences. It also describes uses and gratifications theory, explaining that people actively seek out specific media to satisfy needs like personal identity, social interaction, and entertainment. Additionally, it provides examples of consumer generated content and how audiences can unintentionally advertise for companies. Finally, it outlines different psychographic audience segments like achievers, emulators, and balanced individuals.
Audience theory pro forma
This document discusses several key concepts in audience theory and media studies. It defines the hypodermic needle theory as the idea that media can directly "pass on" ideas and ideologies to audiences. It also describes uses and gratifications theory, explaining that people actively seek out specific media to satisfy needs like personal identity, social interaction, and entertainment. Additionally, it provides examples of consumer generated content and how audiences can unintentionally advertise for companies. Finally, it outlines different psychographic audience segments like achievers, emulators, and balanced individuals.
Theory audience pro-formal
This document discusses potential target audiences for three different fictional media properties:
1. A film about a child's adventures that may interest children but also older teenagers due to mature scenes. Both children and teenagers could find certain scenes amusing or frightening.
2. A film about a "stag do" (bachelor party) trip to Las Vegas that would likely attract older teenage and adult males due to inappropriate scenes and the theme appealing more to males.
3. A film like "Mean Girls" that targets teenage girls aged 15-24 due to its focus on topics like fitting in, bullying, first love and family conflict. Adults may also watch it with their children.
Audience theory pro forma
The document discusses target audiences for different media products. It provides audience profiles for three different films, categorizing the primary and secondary audiences by age range and interests. It also includes definitions and examples of communication theories like the hypodermic needle model. Later sections discuss uses and gratifications of media, consumer generated content, and psychographic audience segments.
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Theory audience pro-forma(2)
The document discusses several topics related to media and audiences:
1. It provides examples of primary and secondary audiences for different films and media, focusing on attributes like age, gender, and ethnicity.
2. It defines the hypodermic needle theory of media effects, which suggests that media messages can directly influence passive audiences.
3. It lists some reasons people use and gratify needs from various media like seeking information, advice, entertainment, social interaction, and forming personal identity.
4. It gives examples of consumer generated content on platforms like YouTube and Instagram and discusses advantages for media producers in reaching specific audiences and motivations for audiences to generate content.
4. proposal (10)
This proposal outlines a magazine that aims to entertain and educate readers about the history of football. The magazine would contain real facts, statistics, and trivia questions. The intended audience is males and females aged 16-20 who want to learn about the evolution of football. To avoid legal issues, only real club logos and images will be used with factual information. Offensive content and similarities to existing magazines will be avoided.
Audeince essay q1 b
The document discusses a teaser trailer created for a teen drama film called "Casey's Journal" about the topic of bullying. The intended meanings of the trailer are to show that bullying is wrong, can be physical or verbal, and that bullies should not get away with it. The target audience who would be most likely to understand the preferred meaning are people who enjoy teen dramas and those who have experienced bullying themselves, as they can relate to the characters and story. Bullies or those who have not experienced bullying may take a more negotiated reading. The theoretical approach discussed is reception theory, which assumes an active audience who will decode meanings based on their own perspectives.
2. research
Here are the key points I would highlight in evaluating the research:
- The sample size for surveys and interviews was small, limiting insights into the full target audience. Larger samples would provide more robust findings.
- Distributing surveys only via email risks self-selection bias as only those motivated may respond. A mix of online and in-person methods could broaden reach.
- While product research gave ideas, it may not reflect this specific audience's preferences. Direct questions to them would be more relevant.
- The demographic makeup of respondents (mostly male) did not align with the product (fashion magazine). Refining recruitment to match the target profile could improve usefulness.
- Interviews allowed for deeper exploration but
Theory audience pro-forma
The document discusses target audiences for different types of films and media content. The primary audience for superhero films is identified as teenagers aged 12-18, as the rating is 12A and past films have attracted this age group. The secondary audience is adults aged 20-40 who enjoyed previous films in the franchise. For a film about a historical event, the primary audience is those interested in history aged 13-20, while the secondary audience is older at 20-40, as the theme may not appeal as much to younger viewers.
Audience theory pro forma
This document contains several examples of audience profiles, psychographic segments, and uses and gratifications of media. It describes the primary and secondary audiences for movies like Twilight and Marvel films, noting key demographic factors. It also provides examples of how social media and entertainment apps can fulfill needs like social interaction, identity reinforcement, and escape or entertainment. Psychographic segments discussed include "Belongers," "Achievers," "Emulators," and "Balanced," "Needs-Driven," and "Socially Conscious" consumers.
4. proposal(3)
The working title of the product is "Megaphone", a music and fashion magazine. The purpose is to entertain the audience by discussing awards shows, red carpet outfits, popular artists, and humor. The first issue will focus on the Grammys, highlighting performances, outfits, and other memorable moments. The target audience is males and females ages 15-24, as the content about British artists and achievements will appeal to younger demographics. Offensive material will be censored and the content screened to avoid offending any social groups. Original characters and intellectual property will be used without discussing existing brand names.
4. proposal(3) 2
The document proposes a magazine to educate and entertain people on filming and photographing scootering. It would discuss lenses and how to capture the best shots. The target audience is people ages 14 and up who ride scooters and are interested in filming or photography of the sport. The content will include images of shot types and discuss the best lenses, in the author's opinion. Legal considerations include avoiding offensive material and using existing brand names and products to recommend equipment without risk of copyright infringement.
Theory audience pro-forma
The primary audience for the document is girls aged 8-16 because there are mermaids in the film and female actors that other females can relate to. The secondary audience would be those aged 16 and older as it brings back childhood memories. The document discusses defining hypodermic needle as media that impacts the audience's beliefs and an example of how car racing films can influence young boys' interests. It also covers uses and gratifications theory, explaining how people use media for information, identity, social interaction, and entertainment purposes.
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Similar to Audience theory pro forma
Theory - audience
The document discusses several audience profiles for different types of media content:
- A superhero action film aimed at teenage boys and adult male comic fans.
- An adult comedy targeting male and female adults ages 24-44.
- An animated comedy for children ages 0-14 and their families.
It also covers topics like the hypodermic needle effect of propaganda films during WWII, how media can provide information and help personal identity and social interaction, and entertainment and escapism through media. Consumer generated content is discussed as a way for media producers to expand their audience and make money, while the audience generates content to potentially become famous or share their lives.
Theory audience pro-forma 1
This document discusses audience profiles for different media. The primary audience for a teen drama TV show are teenagers aged 15-24, predominantly male, who relate to the issues explored. The secondary audience are young adults aged 25-44, mostly female, who watch to understand teenagers or for entertainment. For a sci-fi drama, the primary audience are male teenagers who like the genre, while both male and female young adults make up an equally important secondary audience. For a teen drama targeted at girls, the primary audience are female teenagers fairly evenly, while the secondary audience is typically male young adults.
Theory audience pro-forma
The document discusses audience profiles for different media products. It defines primary audiences as the main target demographic and secondary audiences as those outside the main target group. Specific primary audiences mentioned include children ages 2-11 for My Little Pony, boys ages 4-9 for The Lego Movie, and males and females ages 15-25 for the horror film IT. The document also provides definitions and examples of communication theories like the hypodermic needle model and consumer generated content, and discusses motivations for audience participation online through uses and gratifications theory.
Pro forma audience
The document discusses audience profiles for three different films. The primary audience for the first film is teenagers aged 15-24, especially males, while the secondary audience is adult males aged 25-44. For the second film, the primary audience is adults aged 25-44 due to its serious subject matter, while the secondary audience is teenage boys aged 15-24 attracted to the war setting. The primary audience for the third film "IT" is adults aged 25-44 as it is a horror film, while the secondary audience is teenagers attracted to the horror genre.
Theory audience pro-forma
The document discusses audience profiles for three different media properties:
1) A horror film that appeals primarily to working class teenagers aged 15-24 and secondarily to working and middle class adults.
2) A superhero film aimed at children and young teens featuring Spiderman but that appealed more to older teens and adults due to crude humor and references.
3) A film centered around an urban teen gang culture that targets primarily teenagers aged 15 and up from pop/gang cultures and secondarily appeals to middle and working class parents and adults.
Audience Theory Final.pptx
Based on the examples provided, it seems the audience for this product or content are socially conscious. They want to support causes that help people in need or make a positive social impact.
Audience theory pro forma
This document discusses audience theory and profiles for different media properties. It provides examples of primary and secondary audiences for three different films - one that would appeal to young male teenagers, one to older kids and teenagers of all genders, and one that could appeal to children but also draw in adults. It also defines several key concepts in media and communications like hypodermic needle theory, uses and gratifications, consumer generated content, and psychographics.
Theory audience pro-forma
The primary audience for the Lego movie is children as Lego is a popular children's toy. The secondary audience is parents who may have played with Lego as children themselves.
The primary audience for the rom-com film Love Actually is teenage girls aged 15-24 who are more likely to watch romantic comedies. The secondary audience is men who may watch it with their girlfriends.
The primary audience for the action film Iron Man 3 is males aged 18-34 who enjoy the violence and fight scenes. The secondary audience is younger males aged 15-17 who seek the excitement and thrills of superhero and action films.
Audience Theory (Done)2.ppt
This document discusses several key concepts in audience theory and media studies. It defines the hypodermic needle theory as the idea that media can directly "pass on" ideas and ideologies to audiences. It also describes uses and gratifications theory, explaining that people actively seek out specific media to satisfy needs like social interaction, entertainment, and personal identity reinforcement. Finally, it discusses consumer generated content and psychographics, including examples of audience motivations for generating content and different psychographic audience segments.
Audience Theory (Done)2.ppt
This document discusses several key concepts in audience theory and media studies. It defines the hypodermic needle theory as the idea that media can directly "pass on" ideas and ideologies to audiences. It also describes uses and gratifications theory, explaining that people actively seek out specific media to satisfy needs like personal identity, social interaction, and entertainment. Additionally, it provides examples of consumer generated content and how audiences can unintentionally advertise for companies. Finally, it outlines different psychographic audience segments like achievers, emulators, and balanced individuals.
Audience theory pro forma
This document discusses several key concepts in audience theory and media studies. It defines the hypodermic needle theory as the idea that media can directly "pass on" ideas and ideologies to audiences. It also describes uses and gratifications theory, explaining that people actively seek out specific media to satisfy needs like personal identity, social interaction, and entertainment. Additionally, it provides examples of consumer generated content and how audiences can unintentionally advertise for companies. Finally, it outlines different psychographic audience segments like achievers, emulators, and balanced individuals.
Theory audience pro-formal
This document discusses potential target audiences for three different fictional media properties:
1. A film about a child's adventures that may interest children but also older teenagers due to mature scenes. Both children and teenagers could find certain scenes amusing or frightening.
2. A film about a "stag do" (bachelor party) trip to Las Vegas that would likely attract older teenage and adult males due to inappropriate scenes and the theme appealing more to males.
3. A film like "Mean Girls" that targets teenage girls aged 15-24 due to its focus on topics like fitting in, bullying, first love and family conflict. Adults may also watch it with their children.
Audience theory pro forma
The document discusses target audiences for different media products. It provides audience profiles for three different films, categorizing the primary and secondary audiences by age range and interests. It also includes definitions and examples of communication theories like the hypodermic needle model. Later sections discuss uses and gratifications of media, consumer generated content, and psychographic audience segments.
Audience theory pro forma
The document discusses target audiences for different media products. It provides details on the primary and secondary audiences for films and websites, describing them in terms of age ranges and interests. It also covers communication theories like hypodermic needle theory and uses and gratifications theory. Psychographics are discussed as a way to categorize audiences based on their motivations and lifestyle goals.
Target Audience
The target audience for short films includes students seeking careers in film and industry professionals looking for new talent. The audience demographics are typically those in social groups A to C1, who have media backgrounds and access to the internet. Psychographically, the audience includes both "Succeeders" like investors interested in new directors, and "Aspirers" like students looking to break into the industry.
The films examined focused on issues faced by secondary school children, like bullying. The target audiences were victims who could relate to the stories, parents wanting to understand their children's experiences, and private school students gaining cultural exposure.
The film being made addresses differences that separate youth, in hopes of promoting understanding between backgrounds. The
How does your product engage with audiences and how would it be distributed a...
How does your product engage with audiences and how would it be distributed a...mediastudiesf1n34rts
The document discusses how a film product would engage audiences and be distributed. It aims the film at young adults and teens by addressing drug use and including scenes of a teen girl getting ready that are intended to interest that demographic. The film would be independently distributed on streaming platforms like YouTube since it has a low budget. It would also use social media like TikTok, Snapchat, and Instagram to promote the film to its target audience, since that generation is most active online. Examples from the film that show its engagement include trippy drug effects and makeup scenes meant to attract young female viewers.ย
Theory audience pro-forma
This document discusses theories of audience for media, including:
- The primary audience for a horror film is young male adults aged 18-25, while the secondary audience is adults aged 25+.
- For an animated children's film, the primary audience is kids aged 5-10, with parents as a secondary audience.
- Uses and gratifications theory examines how audiences use media for information, personal identity, social interaction, entertainment, and escapism.
- Consumer generated content on platforms like YouTube allows audiences to generate their own content for views, followers, likes, and money.
Project 2 Theory: Audience
This document provides information about audience theory for different types of media content. It describes the primary and secondary audiences for Spider-Man and cars/guns media as males aged 10-18 and 18-30, and females aged 18-30, respectively. It also defines the hypodermic needle theory, provides examples of uses and gratifications of media, discusses consumer generated content, and defines different psychographic categories like achievers, emulators, and socially conscious individuals.
Audience Theory Pro-Forma (COMPLETED) (1).pptx
The document discusses audience profiles for three different films or media products. The first is a historical war film appealing primarily to men aged 18 and older, with guns and explosives as attractive elements. Its secondary audience is unspecified. The second is an animated film about kind animals, primarily appealing to young children and secondarily to adults for its story. The third appeals primarily to older teens and adults for its tragic love story, and secondarily to adult men for its historical information.
Audience Theory Pro-Forma (10).pptx
The document discusses audience theory for different types of films and media. It provides examples of the primary and secondary audiences for The BFG, James Bond films, and Toy Story. The primary audience for The BFG and Toy Story would be children aged toddler to 14, while the primary audience for James Bond would be adult men. The secondary audiences would be adults accompanying the primary audiences. It also defines the hypodermic needle theory and provides examples of uses and gratifications of media, consumer generated content, and psychographic personality types.
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7. Evaluation (FMP).pptx
The document provides an evaluation of Muhammad Syaffa's final major project (FMP) which was a demo animated game. It summarizes the strengths and weaknesses of his research, planning, time management, technical qualities, aesthetic qualities, audience appeal, and peer feedback. It indicates that while the project achieved its goals, improvements could have been made to things like the graphics, characters, sound effects, and plot details to make the game more appealing. Peer feedback suggested improving the movement, length, and readability of text, which the author agreed with.
6. Production Reflection (FMP).pptx
The document describes the process of creating scenes and characters for a demo animated game. It discusses 6 scenes created in Photoshop with trees, rocks, a hut, characters including an explorer and alien, and monkeys as enemies. Dialogue was added to convey the story and conflict between the characters. The scenes were brought into Premier Pro to add background music and sound effects. Finally, the document discusses designing a logo for the animated game app featuring a purple circle logo on a white background with guidelines.
5. Pre-Production (FMP).pptx
The document outlines Muhammad Syaffa's pre-production plans for an animated demo game. It includes details on the style sheet with colors, fonts, and image inspiration. It also provides mockups for the title, characters, and app logo. Other sections address props, software, contingencies, health and safety, and a production schedule. The goal is to create a mystery/thriller platform game appealing to male audiences using dark colors and thrilling elements from example images as a guide.
4. Proposal (FMP).docx
This document provides a proposal for an animated demo game called RUN. It will be a thriller/action game aimed at entertaining audiences ages 15-25 primarily. The game will feature a plot where an explorer encounters an alien in the woods and is then chased by monkeys into a shed, ending on a cliffhanger with a monster inside. Research on audience preferences for locations, characters, and endings will guide the production. The game will not include offensive materials and will be family friendly to avoid legal issues.
3. Production Experiments (FMP).pptx
The document describes the process of an experiment conducted by the author to create characters and setting for a potential product. It discusses adding natural elements like rocks, plants and the sun to an abandoned forest background. The first character created was masculine in appearance with bold clothing colors, a beard and muscular arms. A second, alien-like character with two legs but no arms was added to represent a "rival". The interaction between the characters was represented with a question mark to convey confusion at their meeting. Elements the author intends to carry over to the final product are the natural setting features, multiple characters, and dialog between them to further the plot.
2. Research (FMP).pptx
Based on the research conducted, the target audience for this animated demo game project are primarily children ages 0-14. Some key aspects of the game design that would appeal to this age group include:
- Magical/fantasy theme set in an enchanting forest location
- Colorful yet natural visuals and animations
- Fun exploration elements like mystery boxes and easter eggs to discover
- Accessible controls and gameplay mechanics
- Engaging soundtrack like pop music
- Relatable and customizable main character
- Cliffhanger or surprise ending to generate interest in the full game
- Shareable/social elements for kids to enjoy with friends
Focusing the design of the demo around
1. Initial Plans (FMP) (1).pptx
The document outlines Muhammad Syaffa's initial plans for his final major project, including potential ideas such as a game, podcast, magazine, and more. It then focuses on the idea of creating a short animated demo game called "Run" targeting 15-25 year olds. The game would be in the thriller/action genre and involve a character being chased by monkeys in a forest. Photoshop and Premier Pro would be used to create the game, poster, and app logo over the course of less than a minute. The target audience and goals of appealing to "belongers" and "achievers" psychographics are also discussed. Podcasts and magazines are discounted as ideas due to time constraints and lack of
7. Evaluation(4).pptx
The document summarizes Muhammad Syaffa's evaluation of an audio podcast production project. Some key points:
- Research could have included more existing podcasts to improve content and audience appeal.
- Planning helped lay out ideas and script but was not organized enough, rushing the finished product.
- Time management allowed finishing on schedule but more time could have added interesting content.
- Peer feedback suggested adding intro/outro music and slowing pace; the author agrees music should be added.
6. Production Reflection(4).pptx
The document describes the process of editing a podcast. It discusses arranging recordings in order, combining recordings, inserting royalty-free sound effects at the beginning and end, splitting a sound effect into two parts, cutting an unsuitable section from a recording, and adding additional sound effects to add character and make the podcast seem more professional. The editing process included compiling recordings into a single file, inserting sound effects, and using tools like the razor tool to cut and align sections for a continuous playback.
5. Script.docx
The podcast will begin with introductions of the host and co-hosts. They will then discuss what the podcast is about and the day's topic, which is music. Each co-host will be asked about their music interests like favorite artists and genres. They will discuss their opinions on different types of music and may include some gossip. If there is extra time, the host will quiz the co-hosts with general music questions. The host will kick off a discussion about favorite genres and artists as well as opinions on current music trends. They will wrap up by thanking the listeners for tuning in.
5. Pre-Production(4) (1).pptx
This document outlines the pre-production plan for a podcast. It includes sections for sound effects and music with placeholders for details to be added. It also lists potential props and locations needed as well as contingencies for technical issues. Health and safety considerations are addressed along with potential solutions. A weekly schedule is provided with 8 tasks over 8 days including writing a script, recording, and editing the podcast as well as creating PowerPoints and publishing the final product.
4. Proposal(4).docx
This audio podcast proposal discusses a music review podcast called TUNEz. It will entertain and educate listeners by discussing different genres of music including classic, pop, and ballads. The podcast will focus on why the host likes certain songs and how artists convey messages through their music. The target audience is 15-25 year olds of all genders, particularly those from lower-middle and skilled working classes, as the podcast will discuss recent songs in an informal tone. To appeal to this audience, the podcast will be made freely available online. The podcast will avoid offensive, inappropriate, or copyrighted content to respect all groups and comply with legal standards.
3. Production Experiments(4).pptx
The document describes Muhammad Syaffa's process for creating a podcast about his morning routine. It details the steps he took, including:
1. Recording an initial recording of his morning routine script without any sound effects.
2. Adding sound effects found on the website ZapSplat and placing them in the recording at appropriate points.
3. Editing the podcast by cutting parts that didn't fit the theme and reassembling it to complete the podcast.
3. Production Experiments(4).pptx
The document describes Muhammad Syaffa's process for creating a podcast about his morning routine. It details the steps he took, including:
1. Recording an initial recording of his morning routine script without any sound effects.
2. Adding sound effects found on the website ZapSplat and placing them in the recording at appropriate points.
3. Editing the podcast by cutting parts that didn't fit the theme and reassembling it to complete the podcast.
2. Research(4).pptx
The document summarizes research on existing podcasts and their target audiences. It finds that the podcasts generally use an informal tone to make audiences feel relaxed, provide informative insights and opinions from guests, and discuss topics like music and recent events. The research will help inform the creation of the new podcast by using an informal style and focusing on sharing information.
1. Initial Plans(4).pptx
Muhammad Syaffa has outlined initial plans for three potential podcast ideas: an action film podcast called "Ready, set, action" targeting 15-25 year olds; a music podcast called "Tunez" also targeting 15-25 year olds; and a crime podcast called "Sherlock Holmes" targeting the same age group. The document then provides more details on a music podcast, including that it will discuss 80s, pop, and rap music genres, last 5 minutes, appeal to all genders from 15-25 years old, and will feature Muhammad and his mates as voice actors. It notes the equipment needed includes a voice recorder, microphone, smartphone, and headphones.
5. Pre-Production (Interactive)(1).pptx
The document outlines Muhammad Syaffa's pre-production plan for a game where the player controls a character running away from a Pterodactyl while collecting coins. It includes details on the color scheme, resources and software needed, contingency planning for potential issues, health and safety considerations, and a proposed 8-day schedule to develop the game assets in Photoshop and animate it in Premiere Pro.
Evaluation (12) (1.5).pptx
The document compares two podcasts based on technical, aesthetic, and audience appeal qualities. It notes that both podcasts speak politely and provide informative content, but one can be seen while the other is audio-only. Peer feedback praised the inclusion of opinions and movie information, but suggested adding more trivia questions and using a camera to record facial expressions. In response, the creator agreed a camera would help audiences relate to the speakers but disagreed that making the podcast longer was needed.
7. Evaluation (12) (1) (1).pptx
Muhammad Syaffa evaluated the strengths and weaknesses of his personal project. For research, a strength was seeing themes from other products to inform his podcast, while a weakness was not conducting more research to identify common successful elements. For planning, strengths included having a guideline, while a weakness was not considering all possible problems. Time management was good, allowing completion on schedule, but with more time the podcast could have included more content to further engage the intended achiever audience.
5. Pre-Production (13).pptx
The document outlines the pre-production planning for a horror movie podcast. It includes details on the style sheet with colors, fonts and images. It provides a storyboard and timeline that breaks down the podcast into introduction, review, quiz, rating and outro sections. It also discusses the software, props, locations, contingency planning, health and safety, and production schedule. The goal is to create a 30-60 minute horror podcast reviewing films with a dark and creepy aesthetic.
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Audience theory pro forma
- 2. โข Primary Audience โ Male children (0-14) This is because the movie is based on toys and children can relate to them. โข Secondary Audience โ Male teenagers(15-24) This is because some teenagers still do have emotional attachments to their previous toys and can relate to them. Audience Profile
- 3. Audience Profile โข Primary Audience โ Adults (25-44) men and women This is because this movie consists of jump scares and gore which children may find disturbing and some adults do enjoy the thrill. โข Secondary Audience โ Teenagers (15-24) men and women Teenagers also might like this movie as it is a horror and thriller movie. This movie will keep you at the edge of your seat.
- 4. Audience Profile โข Primary Audience โ Adults(25-44) male The movie is an action and a historic film, which will attract more male than women โข Secondary Audience โ Teenagers(15-24) male Male teenagers would also have the interest as the male adults. They like action and fighting which all happened in this movie.
- 5. Hypodermic Needle โข Definition โ Where the public believes everything sent by the media. โข Example
- 6. Uses and Gratifications Information 1. Information : I use the BBC news website to catch up with the news.
- 7. Uses and Gratifications Personal Identity โข Personal Identity : I listen to ted-talk to reinforce personal values.
- 8. Uses and Gratifications Integration and Social Interaction โข Integration and Social Interaction : I use social media such as Instagram and twitter to keep up with the latest news.
- 9. Uses and Gratifications Entertainment โข Entertainment : I use Netflix and YouTube to entertain myself.
- 10. Consumer Generated Content โข Example โ Instagram, Facebook, Twitter โข What are the advantages to media producers? โ Content will be generated at a faster rate and they donโt have to brainstorm to find new content as it would be generated by the consumer. โข Why would the audience generate content? โ To keep up with the trend and to chase fame.
- 11. Psychographics โข Belongers Belongers are someone whoโs always on their phone to keep up with the trend usually on social media such as twitter and Instagram. โข Achievers The first photo shows that even during the pandemic they Still need to work at their office showing that they are hard Working people. The second photo shows a luxury car which Successful people may purchase as their trophy. โข Emulators People who are emulators are people who wants to wear expensive things but couldnโt Afford it due to financial restrictions, so they would opt for knock off products such as a fake LV bag.
- 12. Psychographics โข Balanced These are the people who arenโt selfish and wanted to share their fortune with other People who are in need. Just like in the photo. โข Needs Driven One of the example of people who is needs driven is people who practice panic buying. โข Socially Conscious - A: people who always do charity for the better good as shown in the picture - B:these type of people are self-reliant and like to do things themselves.
Editor's Notes
- Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age. Discuss audience appeal for each audience.
- Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age Discuss audience appeal for each audience.
- Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age. Discuss audience appeal for each audience.
- Provide a definition and example of the Hypodermic needle model
- Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information
- Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information
- Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information
- Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information
- Give an example for a product that would appeal to each psychographic. Write, add images or links as an example for each and explain why it suits that category.
- Give an example for a product that would appeal to each psychographic. Write, add images or links as an example for each and explain why it suits that category.