The document discusses audience profiles for different types of media products. It provides details on the primary and secondary audiences for a horror movie aimed at 15-25 year olds, a movie with a universal rating aimed at ages 3-12, and an animated comedy aimed at 15-25 year olds. It also includes sections on hypodermic needle theory, uses and gratifications of media, and consumer generated content.

1. Theory- Audience
Josh Palmer

2. Audience Profile
• Primary Audience
- The primary audience of this media
product is 15 – 25 year olds because this
movie is a horror and the age rate is 15.
Scary movies appeal more to younger
people because they find it more scary.
• Secondary Audience
- The secondary audience would be
older people who enjoy horror movies
because this is a horror Also younger
kids who are too young to watch the
movie would watch it for more horror.

3. Audience Profile
• Primary Audience
– The primary audience for
this movie would be age 3 –
12. this is because this
movie is a Universal rating.
• Secondary Audience
- The secondary audience would be
older people, because they watch
it when their kids watch it or older
people watch it back because it
was a movie they watched as a kid.

4. Audience Profile
• Primary Audience
- The primary audience for this movie
is 15 – 25 year olds because it is
animated and comedic, animated
movies don’t really appeal to older
people because, it seems childish.
• Secondary Audience
- The secondary audience would is
older people because not all of them
wouldn't find it childish
- Also younger kids in the 12 – 15 age
rating would watch it as well but
they would only watch it on DVD or
online and not at the cinema.

5. Hypodermic Needle
• Definition
– When the media producers put their own ideas
into their media product and it gets put into the
public (a bigger audience).
• Example
- In the inbetweeners the things that happened in the
show actually happened to some of the producers.

6. Uses and Gratifications Information
• A good way to find information/news, using the media, is by turning on
the TV and watching the news, going on news websites on google and
watching online videos.
• A good way to Seek advice or to get help with decision making, using the
media, is by going onto google and search for the help you need and go
into online forums, ask friends on social media or, search it up on
platforms like youtube and watch a video on it.
• A good way to satisfy curiosity, using the media, is by going on to google
and googling it, asking a friend on social media or, search it up on social
media.
• A good way to learn, using the media, is by using online courses, googling
it or, going on youtube and learning from there.

7. Uses and Gratifications Personal
Identity
• A good way to Reinforcing personal values, by using the
media, is watching a movie and knowing who the bad guy and
the good guy is, because that reflects on you as a person
because you know they are bad.
• A way to Develop behavioural traits, by using the media,
would be by watching movies that have good/bad behaviour
in, this would change your behaviour (normally for younger
people who watch movies above their age rating).
• A good way to Identify with valued other in the media
(aspiration figure- real or fictional) is by following them on
social media and then you are exposed to their personnel life.

8. Uses and Gratifications Integration and
Social Interaction
• A good way to Identify with others, using media, is by adding your
friends on social medias such as Facebook, Instagram, Snapchat,
Twitter or, Skype.
• A good way to belong in social media is to share things with your
friends and take similar interests, of other people in the media.
• A good way to get to the Topic for social interaction, is by going on
Facebook, Instagram or, Twitter. Another good way to get to a topic
you like is by going onto online forums.
• A good way to substitute for real-world companionship... Is to go
on facebook, instagram, or twitter, and messege your friends on
DMs or messenger. Also people would rather go on netflix than go
to the movies.

9. Uses and Gratifications Entertainment
• People go on media to ‘escape’ from reality.
Escapism is why a lot off people ‘escape’ from
reality, by using social medias. They go on netflix,
instagram , twitter, facebook and, spotify.
• A good way to get relaxed, using social media
would be to watch a movie on netflix, watch a
video on youtube or, browse your favourite social
media.
• A good way to enjoy yourself on social media is
to go on social media or watch videos on youtube.

10. Consumer Generated Content
• Example
– Youtube
• What are the advantages to media producers?
– People get to create their own content so they will
have more fun in game.
• Why would the audience generate content?
Because it is more fun for them, in game. Or on
Youtube if you make content it can be fun and you can
get well paid for it.