materials for SWOT analysis and POAC management style for the participants of English Department Leadership Training, Faculty of Language and Literature, Satya Wacana Christian University, Salatiga, Indonesia

1. SWOT and POAC
Neny Isharyanti

2. If you were Bella, which one would you
choose?

3. Is there anyone here who is not a Twilight
Saga fans?
• Sorry, I thought everybody is 
• Don’t worry, I’ll help 

4. Why would you choose him?
• Write down:
 Qualities?
 Other factors?

5. Are you done?
• Congratulations!
• You just did a SWOT analysis!
• You don’t need me 

6. What is SWOT analysis?
• Albert Humphrey in 1960s
• a strategic planning tool to
evaluate SWOT in a project or
business venture

7. Steps in doing SWOT analysis
1. specifying the objective
2. identifying the internal and external
factors that are favorable and unfavorable
to achieve that objective

8. It’s all about the OBJECTIVE!
• Objective is important
• What is your objective?
• What can you use to achieve your objective?

9. What are the factors?
• S – Strengths
• W – Weaknesses
• O – Opportunities
• T – Threats

10. Two aspects used
• Internal vs. external
• Helpful vs. harmful for achieving the objective

11. SWOT analysis matrix

12. Strengths
• What do you do well?
• What unique resources can you
draw on?
• What do others see as your
strengths?
Weaknesses
• What could you improve?
• Where do you have fewer
resources than others?
• What are others likely to see as
weaknesses?
SWOT Analysis
Opportunities
• What opportunities are open to
you?
• What trends could you take
advantage of?
• How can you turn your strengths
into opportunities?
Threats
• What threats could harm you?
• What is your competition doing?
• What threats do your weaknesses
expose you to?

13. Now, look back at your analysis as Bella!
• Write down your objective
• Draw the SWOT analysis matrix
• Using your note earlier, read the factors that
you wrote
• Put each factor in S, W, O, or T box

14. You have your SWOT analysis, now what?
• Let’s put them in work!

15. The Situation
• You have chosen Jacob or Edward as your
partner and now it’s time to convince your
father about your choice. Your father is not
very happy about any of your choice, but you
have to convince him, no matter what!

16. You will need POAC then!
• And you may ask what is POAC…

17. What is POAC management?
• George Terry
• A management concept
• A series of functions that an
organization need to follow in
order to achieve its objective(s)

18. The Steps applied in POAC management
Planning
• setting the
objective(s)
• assessing the
future
• developing a
course of
action (plan)
Organizing
• arranging
people and
physical
resources to
carry out the
plan
Actuating
• Implementing
the plan
Boone and Kurtz, 1984
Controlling
• determining
whether the
actual
operation are
consistent with
the plan

19. Now let’s make use of your knowledge
• Considering Bella’s situation, carry out POAC
in order to achieve your objective of
convincing Bella’s father of her choice
• Go at least until P and O (because A and C
are not possible to be done now)

20. But Jacob and Edward are so out of reach..
• Let’s go to something that is close to our life,
shall we?

21. The Situations…
• You will work in a team of 5 (a must!)
• I will distribute a situation for your team.
• Through the situations, you will learn to:
 Solve a problem
 Be Creative
 Communicate and maintain relationship with
certain parties
 Apply SWOT and POAC (duh!)

22. Group members requirements
Situation Experiences/Interests Relationship
1 Drama performance Companies
2 BPMF Faculty
3 LOVED Students
4 SEMA BPMF
5 EDO University
6 Any committee LK other faculty
7 CommServe Community
8 LK Government

23. What to do?
• Preparation
 Time: 45 minutes
 Assess the situation using SWOT analysis tool
 Manage the situation using POAC
management concept (P and O only)
• Report
 Time: 10 minutes each team