The document provides information on conducting a personal SWOT analysis, which stands for strengths, weaknesses, opportunities, and threats. It explains that a strengths analysis involves reflecting on advantages, skills, and achievements. Weaknesses considers tasks avoided from lack of confidence and negative habits. Opportunities examines potential areas for learning and contacts. Threats looks at obstacles, skill gaps, and weaknesses that could prevent success. The document encourages an honest assessment of these four areas to develop a plan for self-improvement.

1. Personal SWOT Analysis
S.W.O.T stands for STRENGTHS, WEAKNESS,
OPPORTUNITIES & THREATS
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STRENGTHS
When you identify your strengths, ask yourself
these questions:
• What advantages do I have that others don't have?
(e.g. skills, certifications, education, or connections)
• What do I do better than anyone else?
• What personal resources can I access?
• What do other people (my friends, my lecturer) see as my
strengths?
• Which of my achievements am I most proud of?
• What values do I believe in that I think others should too?

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WEAKNESS
When you identify your areas of weakness, ask
yourself these questions:
• What tasks do I usually avoid because I don't feel confident doing
them?
• What subject/s do I tend to struggle with?
• What are my negative habits?
(e.g. am I bad with time, am I disorganised, do I have a bad
temper, do I freak out when I am stressed?)
• What do I wish I was better at doing?

4. OPPORTUNITIES
When you identify potential opportunities, ask
yourself these questions:
• What can I learn more about (like technology) that could give me
the competitive edge when I go for an interview?
• Do I have a network of strategic contacts that could help me, or
offer me good advice?
• What things am I really good at that I could use to my
advantage?
• What is going on in the industry I am interested in? Could I be
more aware of industry trends etc.?
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5. THREATS
When you identify possible threats, ask
yourself these questions:
• What obstacles (personal or work-wise) are preventing me from
being the best I can be?
• Is there a gap in my skills-set that could make me lose out on a
job opportunity I would really love?
• Am I really honest about my areas of weakness?
• Could any of my weaknesses become threats?

6. Personal SWOT Analysis
It takes courage to look at yourself, your actions &
reactions…
Think about these 4 things carefully; be honest
with yourself and set down a plan of action!
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7. References
Quast, L (2013). Forbes: How to conduct a personal SWOT analysis.
<http://www.forbes.com/sites/lisaquast/2013/04/15/how-to-conduct-a-personal-s-w-o-tanalysis/> Site updated [26 August 2013]. Accessed [23 August 2013].
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