Uesd session 14.10.19

Lecturer : Caron Gangoo
Session 3
Date: 14th of October 2019

level 4 ABE FINANCE FOR MANAGERS

What is a PERSONAL S.W.O.T ANALYSIS ?
How to Become Successful 10 Times Easier:
To be successful, you must refrain from focusing ONLY
on deficits and start capitalizing on your strengths.
Constructive feedback and a critical eye are good.
That does not mean spending our whole life looking behind and
beating ourselves up over our faults !!
Concerning ourselves only with weaknesses breeds more weakness.
Compulsive fault-finding is not USELESS & INEFFICIENT !
Instead of spending time criticizing yourself N OTHERS, try to take
an objective approach to understanding your personal journey by
performing a SWOT ANALYSIS

Making the Most of Your Talents and Opportunities
“Chance favors the prepared mind.”- Louis Pasteur
Similarly, you'll suffer fewer problems if you know what your
, and if you so
that they
So how you go about identifying these strengths and weaknesses, and
analyzing the opportunities and threats that flow from them?
SWOT Analysis is a useful technique that helps you do this.

SWOT is EXTREMELY POWERFUL because you CAN uncover
opportunities that you would not otherwise have SEEN.
By understanding your weaknesses, you can manage and
eliminate threats that might otherwise hurt your ability
to move forward.
Using the SWOT framework enables you to separate yourself
from your peers, and further develop the specialized
talents and abilities you need to advance your career and
help you achieve your personal goals .

During your personal SWOT analysis, answer the following :
Strengths
• What advantages do you have that others don't have (for
example, skills, certifications, education, or connections)?
• What do you do better than anyone else?
• What personal resources can you access?
• What do other people (and your boss, in particular) see as
your strengths?
• Which of your achievements are you most proud of?
• What values do you believe in that others fail to exhibit?

Strengths
• Are you part of a network that no one else is involved in?
• What connections do you have with influential people?
• Consider this from your own perspective, and from the
point of view of the people around you.
• BE as OBJECTIVE as you can. Knowing and using your
strengths can make you happier and more fulfilled at
work.
• If any difficulty arouses when identifying your strengths,
Some of these will hopefully be
strengths!

Strengths
• Are you part of a network that no one else is involved in? What
connections do you have with influential people?
• Consider this from your own perspective, and from the point of
view of the people around you.
• BE as OBJECTIVE as you can. Knowing and using your strengths can
make you happier and more fulfilled at work.
• if you still have any difficulty identifying your strengths, write down
a list of your personal characteristics.
• Some of these will hopefully be strengths!
• Think about your strengths accordingly to the people around you. If
you have a specific talent / knowledge / experience but your
colleagues have same,this is a MUST–HAVE in your business activity

WEAKNESS(cont)
• What tasks do you usually avoid because you don't feel confident
doing them?
• What will the people around you see as your weaknesses?
• Are you completely confident in your education and skills training?
If not, where are you weakest?
• What are your negative work habits (for example, are you
disorganized, short tempered or poor at handling stress)?
Do you have personality traits that hold you back in your field?
For instance, if you have to conduct meetings on a regular basis, a fear
of public speaking would be a major weakness.

WEAKNESS(cont)
Do other people see weaknesses that you don't see?
Do co-workers consistently outperform you in key areas?
Be REALISTIC !!! – it's best to face any unpleasant truths as
soon as possible.
OPPORTUNITIES
What new technology can help you? Or can you get help from
others or from people via the internet?
Is your industry growing and how can you take advantage of the
current market?
Do you have a network of strategic contacts to help you, or offer
good advice?
What trends (management or otherwise) do you see in your
company, and how can you take advantage of them?

OPPORTUNITIES (cont)
Are any of your competitors failing to do something
important? If so, can you take advantage of their mistakes?
Is there a need in your company or industry that no one is filling?
Do customers or vendors complain about something in your
company?
If so, could you create an opportunity by offering a solution?
Here are some examples of opportunities :
Networking events, educational classes, or conferences.
A. Take on some of a colleague on an extended leave' projects to gain
experience!A new role or project that forces you to learn new
skills, like public speaking or international relations.

Are any of your competitors failing to do something
important? If so, can you take advantage of their mistakes?
Is there a need in your company or industry that no one is filling?
Do customers or vendors complain about something in your
company?
If so, could you create an opportunity by offering a solution?
Here are some examples of opportunities :
• Networking events, educational classes, or conferences.
• Take on some of a colleague on an extended leave' projects to gain
experience!A new role or project that forces you to learn
new skills, like public speaking or international relations.

• A company expansion or acquisition. Do you have specific skills (like
a second language) that could help with the process?
Look at your strengths, and ask yourself whether these open
up any opportunities – and look at your weaknesses, and ask
yourself whether you could open up opportunities by
• What obstacles do you currently face at work?
• Are your colleagues competing with you for projects or roles?
• Is your job (or the demand for the things you do) changing?
• Does changing technology threaten your position?

• Could any of your weaknesses lead to threats?
Performing this analysis will often provide key information – it can point out
what needs to be done and put problems into perspective.
This SWOT analysis example is for Carol, an advertising manager.
• I'm very creative. I often impress clients with a new perspective on their
brands.
• I communicate well with my clients and team.
• I have the ability to ask key questions to find just the right marketing angle.
• I'm completely committed to the success of a client's brand.

I have a strong, compulsive need to do things quickly and remove them from my
"to do" list, and sometimes the quality of my work suffers as a result.
This same need to get things done also causes me stress when I have too many
tasks.
I get nervous when presenting ideas to clients, and this fear of public speaking
often takes the passion out of my presentations.

• I have a strong, compulsive need to do things quickly and
remove them from my "to do" list, and sometimes the quality of
my work suffers as a result.This same need to get things done
also causes me stress when I have too many tasks.
• I get nervous when presenting ideas to clients, and this fear of
public speaking often takes the passion out of my presentations.

• One of our major competitors has developed a reputation
for treating their smaller clients poorly.
• I'm attending a major marketing conference next month enabling
strategic networking & offering some great training seminars.
• Our art director will go on maternity leave soon. Doing her job is
a great career development opportunity for me.

• Simon, one of my colleagues, is a much stronger speaker than I am,
and he's competing with me for the art director position.
• Due to recent staff shortages, I'm often overworked, and this
negatively impacts my creativity.
• The current economic climate has resulted in slow growth for the
marketing industry. Many firms have laid off staff members, and our
company is considering further cutbacks.

As a result of performing this analysis, Carol approaches her colleague
Simon about the art director's maternity leave.
Carol proposes that BOTH she and Simon cover the job's duties,
working together each using his or her strengths.
To her surprise, Simon likes the idea. He knows he
very well, but he admits that he's usually
impressed by Carol's creative ideas, which he feels are
far better than most of his.
By working as a TEAM, they have AN OPPORTUNITY to
make their smaller clients feel even better about the
service they're getting taking advantage of their

Do you have any idea about where you are going in life?
Have you got any answer to the question “Where do you want to reach five
years down the line”? – NO? If the answer to both the question is NO ,
then it is high time that you chalk down a Personal Development
Plan. Behind enormous success ….are detailed personal
development plans.
The procedure of developing an action plan which is based on
values, learnings, reflection, awareness, knowledge, fixing of
goals (both long term and short term) for the betterment of
education, career, relationship, social status and self
improvement are known as Personal Development Planning .
WHAT is a PERSONAL DEVELOPMENT PLAN ?

Do you have any idea about where you are going in life?
Have you got any answer to the question “Where do you want to reach five
years down the line”? – NO?
If the answer to both the question is NO , then it is high time that
you chalk down a Personal Development Plan.

DP consists of four basic steps-
1. Gathering knowledge from a variety of sources.
2. Reflecting on the gathered knowledge, self learning, achievements.
3. Make suitable personal development plans aimed at 360 degree
development of self, career or education.
4. Recording and analyzing the achievements within the specified
time frame.
The purpose of the PDP process aims to answer the following
questions-
What is my goals and career ambition?
What kind of human being do I want to be?

questions ( cont)
• What do I want to become in life?
• Have I taken the right path to fulfil my dreams?
• How much I have achieved till now?
The Personal Development Plan is also sometimes called
because it includes a statement
of one’s strengths, weakness, aspirations, education, etc,
which gives a rough idea about how to make the personal
development plan.

questions ( cont)
The PDP is a continuous cycle of reflecting on the past
experiences,
.
There are several benefits of PDP : motivation, quick learning,
improving employability, more self-awareness, tap the hidden
potential of an individual and so on.

Howard
The theory of multiple intelligences challenges the idea of a single
IQ, where human beings have one central "computer" where
intelligence is housed. Howard Gardner, the Harvard professor who
originally proposed the 1983 theory, says that there are multiple
types of human intelligence, each representing different ways of
processing information:
• Verbal-linguistic intelligence refers to an individual's ability to
analyze information and produce work that involves oral and
written language, such as speeches, books, and emails.
• Logical-mathematical intelligence describes the ability to develop
equations and proofs, make calculations, and solve abstract
problems.
• Visual-spatial intelligence allows people to comprehend maps
and other types of graphical information.
WHAT are the EIGHT Multiple Intelligence

Howard
• Musical intelligence enables individuals to produce and make
meaning of different types of sound.
• Naturalistic intelligence refers to the ability to identify and
distinguish among different types of plants, animals, and
weather formations found in the natural world.
• Bodily-kinesthetic intelligence entails using one's own body to
create products or solve problems.
• Interpersonal intelligence reflects an ability to recognize and
understand other people's moods, desires, motivations, and
intentions.
• Intrapersonal intelligence refers to people's ability to recognize
and assess those same characteristics within themselves.
WHAT are the EIGHT Multiple Intelligence

What is a CV?
CV stands for curriculum vitae (latin for: course of life).
In the US, Canada, and Australia, a CV is a document you use for
academic purposes. The US academic CV outlines every detail of your
scholarly career. In other countries, CV is an equivalent of an
American resume. You use it when you apply for jobs.
What is the difference between a CV and a resume?
It’s the same thing that English people call a CV and Americans—a
resume. If you're applying to a European company, you should create a
CV. If you're applying to a US-based employer, you should make a
resume.Recruiters spend only 6 seconds scanning each CV. So the
very first impression is key. If you submit a neat, properly
organised document, you’ll convince the recruiters to spend more time
on your CV. A poorly formatted CV, on the other hand, will get you
discarded in the first-round review.
Here’s how to format a CV the right way.

Sample CV Format
Tip: If you’re fresh out of uni and need to write a student CV with no
experience, or if you've graduated from a very prestigious institution
within the last 5 years, put your education section above your work
experience.When filling in the sections, always keep in mind the gold CV
formatting rules:
1. Choose clear, legible fonts
Go for one of the standard Arial, Tahoma, or Helvetica if you prefer sans-
serif fonts, and Times New Roman or Bookman Old Style if serif fonts are
your usual pick.Use 11 to 12 pt font size and single spacing. For your
name and section titles, pick 14 to 16 pt font size.

Sample CV Format
2. Be consistent with your CV layout
Set one-inch margins for all four sides.
Make sure your CV headings are uniform—make them larger and in bold
but go easy on italics and underlining.
Stick to a single dates format on your CV: for example 11-2017, or
November 2017.
3. Don’t cram your CV with gimmicky graphics
White space is your friend—recruiters need some breathing room!
Plus, most of the time, after you send out your CV, it’s going to be printed
in black ink on white paper. Too many graphics might make it illegible.
4. Get photos off of your CV
Unless you’re explicitly asked to include your photograph in the job ad.
If so—make sure to use a professional looking picture, but not as stiff as
an ID photo.
5. Make your CV brief and relevant
Don’t be one of those candidates stuck in the nineties who think they
have to include every single detail about their lives on their CVs.

Sample CV Format
Pro Tip: Once you’ve finished writing, save your CV in PDF to make sure
your CV layout stays intact. But pay close attention to the job description.
Some employers won’t accept a PDF CV. If such is the case, send your CV
in Word.
You want the recruiters to get back to you, so you need to let them know
how they can reach you.
In the contact information section, enter your:

List Your Relevant Work Experience & Key Achievements
More often than not, your work experience section is the most
important part of your whole CV—the one that gets the most
eyetime. All of the above are must-haves in a basic CV. But “basic”
won’t get you that dream job.
The thing is: recruiters know what you did. They want to
know how well you did it and what you can offer your prospective
employer.
Here’s how to make your work experience section illustrate that:
1. Focus on your measurable, relevant achievements, not just
your duties.
2. Use action verbs: “created,” “analysed,” “implemented,” not
“responsible for creating, analysis and implementation.”
Tailor your CV to the job posting—read the job description
carefully and check what tasks will be expected of you. If you’ve
done them before—put them on your CV!!!

Build Your CV Education Section Correctly
If you’ve got any post-secondary education, include only it on your
CV. Don’t mention your high school, unless it’s your highest degree
of education. List:
1. Graduation year (if you’re still studying, enter your expected
graduation date)
2. Your degree
3. Institution name
4. Sub-hons (if applicable)
Pro Tip: Including your honours is optional. If you don’t want them
to do you more harm than good, add them only if they’re 2:1 or
higher for the undergrad degrees, and “merit” or “distinction” for
postgrads.
But what if you’re writing a CV with little or no work experience?
What if you’ve just graduated and are looking for your first full-
blown job?

Build Your CV Education Section Correctly
If such is the case, you should do two things:
First of all, place your education section above your work
experience.
Secondly, elaborate a bit more on your academic experience.
Include, for instance:
• Your dissertation title
• Favourite fields of study
• Relevant coursework
• Your best achievements
• Extracurricular academic activities..
About your skills. You’ve probably got plenty of these. But would a
list of a dozen and a half skills look good on a CV?
When it comes to skills for a CV, one issue is more important than
any other: relevance. The skills you decide to include on your CV
have to be relevant to the job you’re trying to land.

PROMOTE YOUR SKILLSETS ON YOUR CV
Remember when It was mentioned tailoring your CV to the job
description? Here it comes again.
How to do it?
• Start with a spreadsheet. In it, list all your professional skills
(that’s right, it means “eyebrow dancing” doesn’t count). Then
check the job description for the skills desired by your
prospective employer.
• Do they match some of the skills from your spreadsheet? Presto!
These are the ones to put in your CV skills section.

Uesd session 14.10.19

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