Communication Methods
Planning
Your Name
Codes
Number Name Brief Description
1 Compliance They should be legal honest and truthful
2 Recognition of
marketing
communications
The advertisement must be clearly marked as an
advert
3 Misleading Adverts You are not allowed to lie about a products ability
4 Harm and Offence The advert cannot intentionally offend a person
5 Children You cannot pressure children or promote dangerous
behaviour
6 Privacy Must have written permission if youd like to include
a celebrity or well known person
13 Food, food
supplements
and associated
health or nutritional
claims
You cannot promote poor dietary habits nor can you
claim your product has health benefits without
evidence to support your claim.
Mind Map
colours
audience
images
Vibrant
positive
colours
Season based
colours (maybe
summer)
Popular
artists
Links to
social
media
Mind Map
• Strengths of using this method
• - Gives a more accurate idea of what you want your design too be based
around
• Weaknesses of using this method
• - Once you have a set idea in mind you may not want too explore other ideas
• Did you like using this method? Why?
• - It was helpful because it helped me jot down some ideas
Mood Board
Mood Board
• Strengths of using this method
- Shows personal interests in images
• Weaknesses of using this method
- No written ideas
• Did you like using this method? Why?
• - Yes because I can be more creative
• - And it’s easier
Style Sheet
Style Sheet
• Strengths of using this method
– Can find cool fonts or colour pallets too be used
• Weaknesses of using this method
– Cant always find everything you need such as images
• Did you like using this method? Why?
• - yes because it shows varied ideas of fonts or colour schemes.
Layout Plan
cocacola
Tastethe
feeling
Layout Plan
cocacola
Taste the feeling
Changed
size and
location
of logo
Bigger so
gains more
attention.
Bigger cola
bottle
Layout Plan
Coca Cola
For every festive season
Layout Plan
• Strengths of using this method
– You can begin to gain a rough idea of what design you would like.
– Fairly quick
• Weaknesses of using this method
– Limited to design ideas
– Only so much you can do via images
– If you do not have any idea it could be slow
• Did you like using this method? Why?
• - yes because I can do a rough sketch of my design
Morning routine
• My Alarm goes off at 7:00 (alarm sound)
• I Get up for a shower (running water)
• I then Get dressed (hanger in closet)
• After that I Have some cereal (bowl)
• Then Brush my teeth (electric toothbrush)
• Pack bag (door cabinet)
• And then go (engine start up)
Independent Brainstorm
Waves
Independent Brainstorm
• Strengths of using this method
• Weaknesses of using this method
– Ideas are not very accurate or detailed
• Did you like using this method? Why?
• Yes because I can quickly jot down ideas
Easy to jot down quick ideas
Informal Pitch
• Strengths of using this method
– Good to get feedback from tutor
• Weaknesses of using this method
– One persons perspective
• Did you like using this method? Why?
• Yes because I can get good feedback or ideas
Formal Proposal
• Strengths of using this method
– Very good because you get specific details on what
you want
• Weaknesses of using this method
– Can take a while
• Did you like using this method? Why?
• Yes because It allowed me too be certain on
some ideas.
Initial Reaction
• This is a good idea I think I could come up
with a few ideas.
Initial Reaction
• Strengths of using this method
– Can get your initial thoughts (good or bad)
• Weaknesses of using this method
– Doesn’t really create any further ideas than what
is already in mind
• Did you like using this method? Why?
• It's okay because it's simple but no specific
Sketches
Pepsi
can
flag
Coca
cola
can
Sketches
• Strengths of using this method
– Can get a nice idea down of what I want.
• Weaknesses of using this method
– Only a rough idea
• Did you like using this method? Why?
Yes because I can draw some
ideas
Formal Proposal
• Strengths of using this method
– Very good because you get specific details on what
you want
• Weaknesses of using this method
– Can take a while
• Did you like using this method? Why?
• Yes because It allowed me too be certain on
some ideas.

Project 1 communication methods (1)

  • 1.
  • 2.
    Codes Number Name BriefDescription 1 Compliance They should be legal honest and truthful 2 Recognition of marketing communications The advertisement must be clearly marked as an advert 3 Misleading Adverts You are not allowed to lie about a products ability 4 Harm and Offence The advert cannot intentionally offend a person 5 Children You cannot pressure children or promote dangerous behaviour 6 Privacy Must have written permission if youd like to include a celebrity or well known person 13 Food, food supplements and associated health or nutritional claims You cannot promote poor dietary habits nor can you claim your product has health benefits without evidence to support your claim.
  • 4.
    Mind Map colours audience images Vibrant positive colours Season based colours(maybe summer) Popular artists Links to social media
  • 5.
    Mind Map • Strengthsof using this method • - Gives a more accurate idea of what you want your design too be based around • Weaknesses of using this method • - Once you have a set idea in mind you may not want too explore other ideas • Did you like using this method? Why? • - It was helpful because it helped me jot down some ideas
  • 6.
  • 7.
    Mood Board • Strengthsof using this method - Shows personal interests in images • Weaknesses of using this method - No written ideas • Did you like using this method? Why? • - Yes because I can be more creative • - And it’s easier
  • 8.
  • 9.
    Style Sheet • Strengthsof using this method – Can find cool fonts or colour pallets too be used • Weaknesses of using this method – Cant always find everything you need such as images • Did you like using this method? Why? • - yes because it shows varied ideas of fonts or colour schemes.
  • 10.
  • 11.
    Layout Plan cocacola Taste thefeeling Changed size and location of logo Bigger so gains more attention. Bigger cola bottle
  • 12.
    Layout Plan Coca Cola Forevery festive season
  • 13.
    Layout Plan • Strengthsof using this method – You can begin to gain a rough idea of what design you would like. – Fairly quick • Weaknesses of using this method – Limited to design ideas – Only so much you can do via images – If you do not have any idea it could be slow • Did you like using this method? Why? • - yes because I can do a rough sketch of my design
  • 15.
    Morning routine • MyAlarm goes off at 7:00 (alarm sound) • I Get up for a shower (running water) • I then Get dressed (hanger in closet) • After that I Have some cereal (bowl) • Then Brush my teeth (electric toothbrush) • Pack bag (door cabinet) • And then go (engine start up)
  • 16.
  • 17.
    Independent Brainstorm • Strengthsof using this method • Weaknesses of using this method – Ideas are not very accurate or detailed • Did you like using this method? Why? • Yes because I can quickly jot down ideas Easy to jot down quick ideas
  • 18.
    Informal Pitch • Strengthsof using this method – Good to get feedback from tutor • Weaknesses of using this method – One persons perspective • Did you like using this method? Why? • Yes because I can get good feedback or ideas
  • 19.
    Formal Proposal • Strengthsof using this method – Very good because you get specific details on what you want • Weaknesses of using this method – Can take a while • Did you like using this method? Why? • Yes because It allowed me too be certain on some ideas.
  • 21.
    Initial Reaction • Thisis a good idea I think I could come up with a few ideas.
  • 22.
    Initial Reaction • Strengthsof using this method – Can get your initial thoughts (good or bad) • Weaknesses of using this method – Doesn’t really create any further ideas than what is already in mind • Did you like using this method? Why? • It's okay because it's simple but no specific
  • 23.
  • 24.
    Sketches • Strengths ofusing this method – Can get a nice idea down of what I want. • Weaknesses of using this method – Only a rough idea • Did you like using this method? Why? Yes because I can draw some ideas
  • 25.
    Formal Proposal • Strengthsof using this method – Very good because you get specific details on what you want • Weaknesses of using this method – Can take a while • Did you like using this method? Why? • Yes because It allowed me too be certain on some ideas.

Editor's Notes

  • #5 Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
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