Bauer Media Group would be the best media institution to distribute the author's music magazine because they have experience distributing niche magazines like Kerrang! to very specific audiences. Their advertising techniques and knowledge of where to ship and display magazines on shelves would help the author's magazine reach the right audience. The large, dedicated audiences of Bauer Media Group's other magazines could also be attracted to try the new magazine. Additionally, Bauer Media Group's size provides connections to businesses in the music industry that could provide special features for the magazine.