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Bauer would be the best company to distribute a new music magazine focused on clubs, music, and dance. As a large, well-established media institution, Bauer has widespread advertisement and distribution networks. While Bauer currently only produces rock and pop magazines like Kerrang and Mojo, they have a gap for a magazine in electronic music. Distributing the new magazine through Bauer would give it the best chance of success by taking advantage of Bauer's industry connections and expertise in promoting music magazines.



