The document discusses potential media institutions to distribute a new music magazine called "EXPLORE". The author identifies Waddell Media LTD as the preferred option because they have experience reaching niche audiences similar to EXPLORE's target market. Waddell already publishes the alternative magazine DAZED, so they understand promoting to that readership and could leverage their existing audience. Their long success appealing to alternative audiences makes them a good fit to help establish and grow EXPLORE.

1. Question 3: "What kind of
media institution might distribute
your media product and why?"
Shannon Clarke

2. Referring back to my Pitch I can
see that some indie/pop
magazines are run by the
magazine themselves. For
example, The Wire’s publisher is
The Wire Magazine LTD (a
private limited company) which
has been run independently since
December 2000. I would not be
able to do this with my magazine
as it’s newly available in the
market - I wouldn’t have the right
resources or skills to provide
advertisement for the magazine in
order for it to sell well.

3. Dazed and Confused is another indie magazine, but is published
by Waddell Limited. It’s a niche publishing company. I think they
would like to distribute and publish my magazine as, although it’s
fairly similar to Dazed and Confused, it has certain aspects about it
which Dazed and Confused doesn’t have. For example, my
magazine offers reviews of old and upcoming new artists, how the
readers can get involved.

4. The main companies that I have found that would be the best for
distributing my magazines would be either: Waddell Media LTD,
The Wire LTD, or Bauer Media. Waddell Media LTD and The Wire
LTD would benefit the growth of my magazine because they all
represent magazines that are innovative and current but also
appeal to a niche market. Bauer Media, however, are quite
mainstream and I feel as though they would not be able to
distribute my magazine to the correct audience.

5. I think Waddell Media LTD would like to
distribute my music magazine. Waddell Media
has really influenced my own magazine – the
company has had many years of experience to
help it establish its readership and they’ve also
uncovered how to appeal to a specific target
market and to be successful. Waddell LTD
have been very successful for many years so
they have experience in reaching out to their
alternative target audience and this appeals to
me because I want to be able to attract my
ideal target market, which is the
indie/alternative (niche) market.

6. The institution already publishes a magazine called DAZED,
therefore I feel as though even if they are already publishing an
alternative magazine they have room for a slightly different one. If
they did publish my magazine, I feel as though they would utilise
that audience they already have for their publication and transfer
that knowledge to my magazine EXPLORE and provide it with the
best possible chance for success and growth/expansion.

7. I am pricing my magazine at £3.50 which is considerably lower
than the magazines I researched. I have priced it at this price
because my ideal target audience will probably not have a lot of
disposable income, and, I think, £3.50 is a reasonable price to pay
for my magazine considering my content and the fact that my
magazine is published seasonally (Spring, Summer, Autumn, and
Winter) only four times a year – that’s only £14.00 every year! I
would also include product placement in my magazine, such as the
type of adverts that are included in DAZED (new albums, new
films), this would be something that I would like to feature in my
magazine as I would have a small film section.

8. I would also have fashion adverts
as well as brands that are of a
similar style to my design of the
magazine and also the artists in it.
I would include brands such as
Urban Outfitters, Topshop,
Topman, rokit.com, vintage stores
such as Farah Vintage, Beyond
Retro and marketplace on ASOS.
Using product placements allows
my readers and potential readers
to be drawn in because they are
based on things that my target
market is interested in. Hopefully
Waddell Media LTD would be
aware of this and they would want
to publish my indie/alternative
music magazine.