Time Inc. is one of the largest magazine distributors in the UK. It produces over 60 brands, most of which are not music magazines. However, it does publish the rock magazine Uncut, which targets an older audience. The author would choose Time Inc. to publish and distribute their new rock magazine because Time Inc. has extensive experience with magazine publishing and distribution, including some experience with rock magazines through Uncut. However, the author's new magazine would fill a gap in the market by targeting an audience not reached by Uncut. Time Inc. knows how to effectively distribute different magazines to the stores most likely to attract their intended readers.