Bauer Media Group would be the best media institution to distribute the music magazine. Bauer publishes a wide variety of magazines that target different audiences, including those that would match the target audience of the music magazine. They also do not currently publish a magazine within the specific genre of pop music, so this magazine could offer them access to a new genre and increase profits. Additionally, one of Bauer's magazines, Kerrang!, is very successful in the music space, showing their ability to distribute a music-focused publication. Working with a large, worldwide company like Bauer would also allow them to better promote the new magazine nationally.

1. EVALUATION QUESTION 3
WHAT KIND OF MEDIA INSTITUTION MIGHT
DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?

2. PUBLISHERS
The music magazine will need a
suitable publishing company to
publish the magazine. There are a
number of publishers that publish
music magazines, however choosing
the right publication company is
vital to ensuring that the magazine
is distributed well and that it
reaches the target audience. After
doing my research on different
media institutions including Harris
Publications, IPC Media,

3. Bauer Media Group
> Bauer Media Group is a multinational
media company headquartered in
Germany
which operates in 16 countries worldwide,
offering over 300 magazines as well as
online, TV and radio stations.
> Bauer Media have circulated an Increase/
Turnover at €2.129 Billion Euros (2010).
Information on this is Found on
www.bauermedia.com
> Their portfolio covers a wide range of
markets which shows the diversity of the
company and means they must be highly
successful.
> This company is in a unique position to be
able to deliver groundbreaking consumer
insight to media professionals, having more
market leading brands across a wider
breadth of markets than any other media
owner.

4. Top selling magazines that Bauer Media own.

5. THE BEST MEDIA INSTITUTION FOR MY MAGAZINE
➤ The institution that I think will publish and distribute my magazine the best would be Bauer
Media.
➤ Firstly, as they publish a wide variety of different magazines that cater for many different
target audiences ranging from men, to women and older ages,to teenagers it suits my
magazines desired target audience. It will also help the distributors target the magazine at a
more specific audience.
➤ Secondly, the industry doesn't produce a magazine within the specific genre of pop, and
because Bauer have been running for a number of years (since 1875), I believe my magazine
would offer them a good direction into the British/American pop market to give them access
to a large genre and create more profit. To find a good distributors to find one that doesn't
already distribute a large number of magazines that are of a similar genre and target
audience. this is because the distributing company would want to offer a variety of styles of
magazines to stores and not all that are the same. Therefore this will also will give readers a
genre that is new and fresh in this institution and keep up with the latests genre trends.
➤ Thirdly, one of their magazines 'Kerrang!' is the world's biggest selling weekly music
magazine, which has a large, music inclined, dedicated audience.
➤ Furthermore, my magazine could benefit from being distributed by Bauer as they are known
worldwide, allowing them to be able to promote my product well nationally.

6. Why is it beneficial for the creator?
For me as a magazine creator, finding a large company is
beneficial because it will gain more contacts with other types of
companies and businesses and will earn money for the
magazine. This is one by earning contacts with companies that
will want advertisements put into my magazine to help to
heighten their platform and products and in turn, pay me for
including their advertisements.