A large international media group like Future PLC would be well suited to distribute my music magazine product. Future PLC already produces over 200 publications across various genres, including several niche music magazines, and would have the resources and experience to effectively produce and distribute a magazine covering my genre. As there are currently no other magazines targeting my specific genre, my magazine could fill a gap in the market and find success without direct competition.

1. What kind of media institution
might distribute your media
product and why?

2. Production
• To produce my media product , five main stages would be involved in the production and
publication process.
• The first stage would be thinking of ideas and plans for a magazine , you need to think about the
audience , content and genre of the magazine as well as the way it would be presented
• Research needs to be conducted into similar products and possible opposition to the magazine,
how is it similar to your magazine , what is their genre/audience/layout . What appeals about that
magazine and what makes it successful?
• The next step would be to produce flat plans so that you can visualise how the magazine is going
to look before you start to construct it. This helps during the production process as you already
have a good visual cue
• Next the product must be constructed and edited to fit an industrial sized output
• Once the produced is constructed and ready it can be produced and consumed by a large scale
or more nice audience depending on the products target audience , whether it is commercial or
independent

3. Distribution
• Research has shown that currently there are no companies
producing a magazine which covers the same genre as my
magazine , the main form of publication regarding the hardcore
genre is small independent fan based ‘zines’ such as “ a short
fanzine about rocking’ these are independently produced in a D.I.Y
environment and distributed through platform sites such as Big
Cartel. These independent methods are very small scale compared
to the more commercial companies such as Future plc . Future plc
is a large international media group, creating over 200 specialist
publications, apps, websites and events. Future plc produces a
varied range of magazine both musical and non musical. Future plc
produces a number of Music magazine in different Genres
including classic rock (rock) metal hammer (heavy metal) as well
as more specific areas such as Rhythm (Drummers) and total
guitar(Guitar) it may be in a publishers interest to produce a
number of different music magazines as this allows genre specific
magazines to be produced which allows the published to reach out
and attract a wider audience as well as keeping audiences happy
with magazines that can focus solely on one genre. For this reason
a company with a good reputation such as future plc who already
produce a number of niche music magazines may be interested in
producing my magazine due to the large gap in the market for the
genre I have covered, the success of smaller ‘fanzines shows that
there is demand for such a publication. Therefore without
opposition a niche magazine such as my own could be of great
success

4. Advertisement
• Magazines produced by Future plc such as Metal Hammer use a number of different
methods of advertising. One way is by utilising social networks . By having pages on
the two biggest social networking sites , Facebook and Twitter , this allows the
magazine to reach out to potentially Billions of people . A valuable part of their
advertising scheme. Another way in which Metal Hammer advertises itself is through
a YouTube channel with millions of video view , Metal Hammer can post music from
bands that feature in their publications on the YouTube channel to directly attract fans
of the genre to their channel. These methods amongst other such as online
advertising on Heavy Metal based websites are all effective ways in which to
advertise.
• My magazine would be advertised in a number of different ways , like Metal Hammer ,
Facebook, Twitter and Youtube would all be utilised to gain awareness of my
magazine , as these are free and very effective ways of getting your product out to
the masses. Another way in which my magazine could be advertised is through
sponsorship of venues and festivals as these are more personal and direct ways of
reaching out to fans of the genre.

5. Distribution
• Because my magazine would be being sold to a more niche audience , it
would be unlikely to be sold in supermarkets such as Tesco's or Morrison's
to a more commercial audience , instead it would be sold in certain
newsagents depending on demand within the area but mostly in
independent music stores and within popular venues which regularly host
gigs of my magazines genre. An online website would also allow though
product to be purchased online. This would allow limited numbers to be sold
therefore eliminating the risk of large loses within the early stages of the
magazines distribution.
• The emergence of web 2.0 has allowed advertisements to reach a much
wider audience , through social networking sites , pre roll ads on YouTube
and other video sites , advertisements on music or clothing websites or
advertisement on band websites or peoples blogs . Web 2.0 has created a
plethora of new and creative opportunities in which to advertise.

6. Distribution
• Because my magazine would be being sold to a more niche audience , it
would be unlikely to be sold in supermarkets such as Tesco's or Morrison's
to a more commercial audience , instead it would be sold in certain
newsagents depending on demand within the area but mostly in
independent music stores and within popular venues which regularly host
gigs of my magazines genre. An online website would also allow though
product to be purchased online. This would allow limited numbers to be sold
therefore eliminating the risk of large loses within the early stages of the
magazines distribution.
• The emergence of web 2.0 has allowed advertisements to reach a much
wider audience , through social networking sites , pre roll ads on YouTube
and other video sites , advertisements on music or clothing websites or
advertisement on band websites or peoples blogs . Web 2.0 has created a
plethora of new and creative opportunities in which to advertise.