The document discusses distributing a music magazine targeted at 16-24 year olds interested in mainstream chart music. It suggests Bauer Media as the distributor since they distribute similar magazines on a large scale through supermarkets, HMV, and WHSmith. Advertising would be done through social media like Facebook targeting the mainstream audience, and TV ads on music channels. Distribution would be through supermarkets, WHSmith, and a subscription service for regular readers.

1. What kind of media institution
might distribute your media product
and why?
Beth Turner

2. The production process
• When producing a media product such as a magazine you have to got through a
‘production and publication phrase’ which consists of five main steps…
1. Thinking up the initial ideas for your magazine, what genre will it be? What will
it look like?
2. Research other magazines that are out their which are similar to the magazine
you want to produce as these will be your magazines ‘competition’
3. Produce flat plans for your magazine as a visual aid to use when you are actually
creating your magazine as this will make the production a lot easier as you
know what you want your magazine to look like.
4. Construct the product on an industrial size
5. Distribute your product to its specified target audience

3. Publishing
• My magazines target audience is both males and
females in the 16-24 age group who enjoy mainstream
chart music. Due to this target audience the only
magazines that are currently out there that are similar
to my magazine are Billboard, Q and Blender. These
magazines are all distributed on a large scale to a wider
audience in comparison to a more niche magazine, so
my magazine would have to be published by a bigger
publishing company such as Bauer media who
distributes similar magazine Q.
• As my magazine is going to be targeted towards a large
target audience my magazine would be distributed to
supermarkets, selected HMV stores and WHSmiths.

4. Who would distribute my product?
• Bauer media is a publishing institution that I think would be
interested in publishing and distributing my magazine as
they are a publishing and distributing company on a large
scale and have many magazines that they already publish
from many different genres, they also distribute other
types of magazine such as fashion and sport, not just music
magazines.
They distribute similar music magazine Q so they could use
they distributing techniques that they use for Q on my
magazine as they are similar in genre.
Bauer media could also help me during the publishing of
my magazine as they are experienced in publishing and
distributing and would know how to make my magazine
industry standard and how to get it out there to buyers.

5. Advertising my product
• It is easy for magazines such as Kerrang to be advertised as
they have corresponding radio stations and TV shows and
websites that there target audience will check so they can
advertise on there.
Many other magazines rely on social networking sites such
as Facebook and twitter.
• As my target audience is mainstream I would advertise my
product on social networking sites such as Facebook
because this advertising is free and guaranteed to be seen
my thousands and Facebook is a incredibly popular form on
social networking. I would also advertise my magazine on
television adverts, on more mainstream music channels
such as ‘the box’ and channels 4’s music channel.

6. Distributing my product
• As my magazine target audience is mainstream
and between the ages of 16-24 I would distribute
my magazine to stores such as WHSmiths, ASDA,
Tesco's and other supermarkets.
• I would also provide a subscription service for my
magazine that people could order online or by
phone for the regular readers of my magazine.
This would also contain a appropriate post and
packaging price for the buyer but it would mean
the magazine would delivered to their home and
they would be guaranteed the magazine.