This document discusses researching magazine distributors for a planned music magazine. It recommends looking at distributors that specialize in similar genres to attract their target audience. Specifically, it analyzes Bauer Media, the distributor of Kerrang magazine, noting they may not be interested since they already publish a similar magazine. Instead, it suggests considering distributors looking to expand their magazine genres to attract new readers and make the new magazine a priority. Examples of other potential distributors mentioned are Future Publishing and My Favourite Magazines.

1. INSTITUTIONAL
RESEARCH

2. WHAT IS INSTITUTIONAL RESEARCH
• This is research into magazine distributers
• This helps determine who could want to publish the magazine , some company's may
focus on curtain genres of music others may want to have as many as possible or
widen the magazines they distribute to make money.
• I will look into magazine distributers who look into the intended genre of the
magazine I plan to create but others who may not have any magazines of the genre
and want to broaden there distributions as it could be a good decision for the
company.
• Many companies will distribute all kind’s of magazines this is why you need find one
which would be interested in your ideas and the intentions of your magazine
• I will look into distributers of similar magazines such as Kerrang which is a key
magazine to the research

3. KERRANG
• The distributor of kerrang is Bauer media
• This is a link to there website https://www.bauermedia.co.uk/
• The company owns and publishes a lot of things , there is a page called brands on there
website.
• This is a good publisher to look into as there is so many magazine and radios connected it
is very big and popular within the UK.
• Some examples are
– 4music , absolute radio, the box , kiss , kerrang and many more
• However because they already have kerrang they may not want another magazine which
will take readers away it might be more effective finding a company which has a gap here
as they will be more willing to take on new magazines or genres

4. THE BENEFITS
• There are many benefits for being part of a large publisher
 It is popular within the UK
 It can become multiplatform , like ;
 TV
 Radio
 Websites
 Tours and concerts ( kerrang 2016 tour )
 The distributor has a good reputation
 This is a positive influence for the magazine and if it is in association to a large distribution
company can look good for the magazine.
 It can be good advertisement
 The importance of things like frontline which do trade and distributes magazines from publishers
and share holders like the company bauer media

5. OTHER COMPANY'S
• It’s a good idea to look into other company's as they can also help the magazine they
could benefit the magazine more than a popular one as they might want to add more
genres to there distribution to widen there business and this could greatly benefit the
magazine
• They will be less scared of competition for there current magazines and would make a
new magazine a priority
• Has less competition for the new magazine within one distributor

6. EXAMPLES OF OTHERS
https://www.myfavouritemagazines.co.uk/?gclid=CO3Ps5bD6c8CFUQcGwodH1kMQw
I went onto Future publishing website and through browsing there magazines it seems
they have lots of different magazines which aren’t music magazines this means taking on
a music magazine could be a strategic business move as it would be expanding the types
of magazines, they have. This could attract a new audience along with new investment
and potential.
This could be a wise choice instead of a company which has a lot of magazines as part of
it.