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INSTITUTION
“The Source” magazine is a U.S hip-hop magazine which has
been running since 1988. The magazine’s publisher is the
NorthStar Group which is owned by L.Londell McMillan and
also publishes the Jones Magazine. The Source magazine is
released twice a month or every two months and could be
distributed online. The magazine is sold in many good record
stores such as HMV and Virgin megastores. Since this is a
music magazine, I think that the magazine is sold in these
stores so customers who are already shopping in the hip-hop
area would be interested in purchasing a magazine which
involves well renown artists of the genre.

The Source is sold at £5.11 (which is an eBay price). The price
is quite expensive seeing as the cost of publishing expensive
due to the global recession which is currently occurring. The
companies which has been advertising products in the
magazine has possibly discontinued advertising their products
due to the recession and this would mean that less money has
been received by the Source and which they would want to
recoup buy selling the magazine at a quite expensive price?
•   With “THE PAR”, I would try to follow the footsteps
    in which THE SOURCE distributes their magazine
    which is in all good record stores such as HMV,
    Virgin Megastores as I am attracting an audience
    who follows music and because this is a music
    magazine the same audience would be attracted to
    my magazine. I could also distribute my magazine in
    the magazine section of stores such as WH Smith
    and supermarkets as these stores gain a lot of
    customers from different age ranges which is good
    for my product as I am targeting teenagers and
    young adults who are looking at similar magazines.
•    I would like my magazine to be published by well-
    known publishers as my magazine is a mainstream
    magazine which is supposed to be attracting many
    people. I would want my audience to gather that
    because my magazine is published by famous
    publishers that it is a top UK magazine.
•   Top publishers which publishes top magazines that
    could publish “THE PAR” could be the NorthStar
    Group, Harris Publications and the Wicks group of
    companies.
•   Also, companies such as MTV and BET could
    advertise my magazine during their commercial
    breaks as the people watching their programmes
    are interested in the genre of Hip-hop so a lot of
    people could be interested in purchasing my
    product as The Par is a hip-hop magazine

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Institution

  • 2. “The Source” magazine is a U.S hip-hop magazine which has been running since 1988. The magazine’s publisher is the NorthStar Group which is owned by L.Londell McMillan and also publishes the Jones Magazine. The Source magazine is released twice a month or every two months and could be distributed online. The magazine is sold in many good record stores such as HMV and Virgin megastores. Since this is a music magazine, I think that the magazine is sold in these stores so customers who are already shopping in the hip-hop area would be interested in purchasing a magazine which involves well renown artists of the genre. The Source is sold at £5.11 (which is an eBay price). The price is quite expensive seeing as the cost of publishing expensive due to the global recession which is currently occurring. The companies which has been advertising products in the magazine has possibly discontinued advertising their products due to the recession and this would mean that less money has been received by the Source and which they would want to recoup buy selling the magazine at a quite expensive price?
  • 3. With “THE PAR”, I would try to follow the footsteps in which THE SOURCE distributes their magazine which is in all good record stores such as HMV, Virgin Megastores as I am attracting an audience who follows music and because this is a music magazine the same audience would be attracted to my magazine. I could also distribute my magazine in the magazine section of stores such as WH Smith and supermarkets as these stores gain a lot of customers from different age ranges which is good for my product as I am targeting teenagers and young adults who are looking at similar magazines. • I would like my magazine to be published by well- known publishers as my magazine is a mainstream magazine which is supposed to be attracting many people. I would want my audience to gather that because my magazine is published by famous publishers that it is a top UK magazine. • Top publishers which publishes top magazines that could publish “THE PAR” could be the NorthStar Group, Harris Publications and the Wicks group of companies. • Also, companies such as MTV and BET could advertise my magazine during their commercial breaks as the people watching their programmes are interested in the genre of Hip-hop so a lot of people could be interested in purchasing my product as The Par is a hip-hop magazine