The document discusses potential publishers for a new music magazine. It considers Bauer, which has experience distributing similar magazines like Kerrange and MOJO. Bauer doesn't currently have a magazine focused on mainstream, top 40 music, so the new magazine could fill a niche. It also looks at IPC, the publisher of the popular NME magazine. While NME's target age range of 15-45 is broader than the new magazine's target of 15-21 year olds, IPC has experience with this genre. Distributing through IPC could also leverage NME's large, interested audience and allow the magazines to work together and provide feedback.

1. Publishers
• In order for my magazine to be successful I must
choose the right media institution which would
distribute my magazine well, and to ensure that it
reaches my target audience. Therefore I looked at
two successful publishers IPC and Bauer, If either of
these big companies distributed my magazine it
would give my magazine a respectable chance
against competitors as their name provides quality
content.

2. B A U E R
• Bauer is a well known distribution established since 1875 and
already distributed various popular magazines such as
Kerrange, Q and MOJO. I would like Bauer to distribute my
magazine because it doesn’t have a magazine which
particularly sticks to a genre – unlike my magazine. So it would
fit into the niche of the industry, being different to others, as
it is very mainstream and Top 40 based unlike the others they
distribute currently like: Kerrange and MOJO specifying In rock
music. Meaning my magazine would have a different target
audience so wouldn’t be competing with the other magazines.
I want Bauer to distribute my magazine to give it the right
reputation to reassure readers that it is of a high standard and
different to others giving it a good chance of the consumers
being interested with the magazine

3. NME
• My target audience is for 15-21 year olds and this is similar to NME. This is
a very popular magazine and It would be beneficial if IPC (the distributor
of this magazine) would take on my magazine as it has experience of
publication of this genre of magazine. Also the fact NME has a much
broader age range (15-45)differs from my magazine so it may be worth
having a magazine which is much more focused at youths so it can be
more direct containing artists which appeal to these people such as justin
bieber, who may not attract over 40s.

4. IPC
• Another publisher I would like to distribute my magazine
would be IPC media which is a company owned my Time
Inc. Although I have been influenced by magazines of
theirs such as NME my magazine is much more focused
on the target audience. It could be seen as similar to this
magazine in which would be easier for IPC media
because it wouldn’t have to change any marketing
strategies and can constructively critise each other. The
two magazines could work along side each other, as NME
is such a successful audience It is guaranteed that there is
a wide audience which is interested in this genre
magazine.