The document discusses potential media companies that could distribute a new music magazine. Bauer Media Group is suggested because it specializes in music magazines like Kerrang! and Q, which have a similar rock music genre and focus on style. Time Inc. is also proposed as it owns IPC Media, which publishes the music magazine NME, and its wide distribution could help sell the new magazine. Big Cheese Publishing is also discussed but may not provide as much support as a larger conglomerate.

1. What kind of media institution
might distribute your media
product and why?

2. • Bauer Media Group is a candidate that
would distribute my magazine. It is a
multinational media company
specialised in music magazines.
• The company is best known for it’s
magazines Kerrang! and Q.
• Kerrang! is famously known as a rock
music magazine which shares the same
genre as my music magazine.
• Q magazine is another music magazine
with high standards of photography and
printing with a great deal of focus on
style.
• Having the qualities of both these music
magazines for my own would be
perfect, and Bauer Media Group would
be the most obvious distributer for my
magazine.

3. • Time Inc. publishes 130
magazines and owns the
UK magazine house IPC
Media, which sells over
350 million copies each
year, who publish the
music magazine NME
among others.
• Due to its popularity and
wide distribution, I would
know they could sell my
magazine if they were to
distribute it (obviously
taking into account how
good my magazine is).

4. • Big Cheese Publishing Ltd
independently distributes it’s own
music magazine Big Cheese which
cover alternative rock, punk and
metal music.
• This would be a good distributer for
my magazine, but because it isn’t
owned by a big conglomerate and
Big Cheese itself isn’t very
popular, my own magazine might
have trouble selling under this
company.
• Nonetheless, it has the right genre
for my music magazine and the
target audience of Big Cheese
could possibly take a liking to my
magazine quite easily due to the