2. Media Distributors
• When creating a media product it’s imperative
to consider how and who it will be distributed
by to see where it will fit within the market.
• One distributor that could potentially
distribute it is Bauer Media Group which has
it’s headquarters in Germany. It operates in 15
countries across the globe and distributes
about 38 million magazines weekly.
3. • It’s magazines include Q and Kerrang.
• These two magazines target different target
audiences with Kerrang targeting fans of rock
from early teen to late 30’s whereas Q targets a
much wider range of music from mid teens to
40’s. This shows that Bauer targets certain groups
of people for different products, often based on
taste of music.
• Therefore there is a gap in their market which my
product could fill as it would target Indie fans
exclusively which they do not distribute currently.
Also because Indie encompasses such a range of
genres it means that it is not a too small niche
product and would target a big enough group of
people to make it worthwhile distributing.
4. • Also because Bauer distributes in so many
countries and already distributes well regarded
music magazines it has a credible reputation
which would in turn help the credibility of my
publication.
• My magazine would most likely be distributed
to chain stores and some independent stores
that sell magazines such as music shops, book
shops, supermarkets and newsagents as this is
where other magazines are sold so will be
consumed more if placed in an environment
surrounded by other publications.
5. • However as technologies change and develop
media texts are being distributed in a number of
different ways. For example with the rise of Web
2.0 means that texts are increasingly consumed
digitally. Therefore my product would also have
an online presence such as a website and would
also be available to download onto
phones, ipods, ipads and electronic readers. It
would also be possible for it to be posted to
readers houses with a subscription.
6. • My product would be advertised on music
channels, especially on Indie and rock channels
as this targets my audience more. It would also
be advertised on the radio and in other
magazines, especially music magazines to again
appeal to the target audience.
• It would also be advertised on internet sites such
as youtube and facebook to appeal to the large
young audience that use those sites who are the
age of my target audience.
