Bauer Research is a German media company founded in 1845 that sells around 38 million magazines per week across magazines, radio, TV, mobile and online content. They produce magazines targeting various audiences, including on bird watching, cars, and music. For music, they publish Kerrang, MOJO, and Q magazines, demonstrating their understanding of the music genre. As an established publisher since 1845, Bauer Research would be a good partner for a new music magazine due to their expertise in music magazines, large audience reach, and lack of duplication with an existing pop magazine.