This document discusses finding a publisher for a proposed mainstream music magazine called "Popular." It identifies that a big publisher would be needed to distribute the magazine widely given its mainstream appeal. Examples of large media institutions that publish and distribute magazines include Bauer Media Group and Time Inc. UK Media. Bauer Media is discussed in more detail, noting that it operates in 16 countries, publishes a variety of magazine genres including music, and has a large budget and global reach to distribute magazines worldwide. The document concludes that Bauer Media would be the best publisher for the proposed mainstream music magazine.