IPC Media or Bauer Media would be good choices to distribute the magazine because they are large, global media companies that can expose the niche music and fashion magazine to a wide audience across multiple countries. IPC Media distributes popular magazines in similar genres and is always looking for new titles, while Bauer Media reaches 15 countries and 300 magazines, allowing the new magazine to find readers internationally. Their broad networks and experience with music magazines in particular make them well-suited to help build an audience for the unique new magazine.

1. Evaluation
Question Three
Question Three
What kind of media institution might distribute your media
product and why?

2. IPC Media may be likely to distribute my magazine not only across the country, but around the
world. They are a high profile media company that distributes large scale magazines such as Look,
fashion and gossip magazine, InStyle, popular music magazine, UNCUT. One of their most
successful being NME music magazine. Companies such as IPC Media are always looking for new
and upcoming popular magazines that they can distribute to a wide scale audience.
I think that my magazine could be distributed my this company because my magazine genre is a
niche. there is nothing else like it out there and I believe that this magazine could be highly
successful. As the magazine is mainly focused around festivals and indie music, it appeals to a whole
new group of people. With my target audience being mainly 16-21 year old females, the magazine
would sell well as these are the people that would be most likely to buy magazines. It would be
good as well to be able to distribute the magazine to other countries such as the USA and Australia
to help get it recognised which IPC Media can help me do.
As my magazine is based around music and fashion, IPC Media could distribute my magazine as
these are the magazines that the majority or people and companies are interested in. As the
magazine is unique and brand new with a suitable niche in the market for it, IPC Media would be a
good choice in distributing my magazine if I wish to appeal to and approach a much wider target
audience.

3. Bauer Media would also be a good choice in distributing my magazine. As it is one of the largest
publishing and distributing companies in the world, Bauer appeals to 15 countries with 300 different
magazines. The company also offers online, TV and radio stations so they can appeal to many more
people. This would be good for my magazine as it is new on the market and fits in with a niche that
has not yet been filled. The company itself, publishes and distributes many mainstream magazines
including popular gossip magazine, Closer and high profile film magazine Empire. When it comes to
music magazines they have extremely well known magazines that they distribute including Kerrang,
Mojo and Q! which are all extremely high profile magazines.
Bauer would be a good company to distribute my magazine because they are clearly well known for
their music magazines. They are able to get the magazines distributed all over the world which
means I will be able to reel in a whole new target audience in many different countries. This will
benefit both me and Bauer because it will draw in the attention of new audiences and also other
media institutions.
Because the magazine that I have created is in such a niche market, I think that the Bauer Media
Group should distribute my magazine because it will bring in a new readership and appeal to a wide
scale audience.