Bauer Media and IPC Media could potentially distribute the student's music magazine. Bauer Media has had success publishing magazines similar to the student's proposed magazine, like Q Magazine, which also targets the same audience. IPC Media publishes New Musical Express (NME), which targets 16-24 year olds, matching the intended audience of the student's magazine. The student's research found NME to have a similar look and audience to their proposed magazine, making IPC Media a good potential publisher to reach the intended readership.

1. Evaluation
By Beth Cox

2. Question 3
What kind of media institution might distribute
your media product and why?

3. Bauer
Bauer Media is a division of the
Bauer Media Group, Europe’s
largest privately owned publishing
Group. The Group is a worldwide
media empire offering over 300
magazines in 15 countries, as well as
online, TV and radio stations.
Bauer Media and a few other companies first published Q magazine back in
October 1986 and now Q magazine is one of the most well known, best selling
music magazines out in the industry.
As I researched into Q magazine, I found out that it was similar to the music
magazine I wanted to produce. It had the same target audience I wanted to aim
my magazine at, the same look as I wanted my magazine to look like, and was a
Pop magazine which my magazine planned to be. Therefore I think Bauer would
be a perfect institution to publish my music magazine as they have had success
and made magazines similar to mine successful.

4. IPC Media
IPC was found in 1853, found in the UK. IPC Media are also the publisher of NME
(New Musical Express) and the target audience for NME are 16-24 year olds.
I did some research into the magazine NME, and found out that I wanted to
produce a similar looking magazine to them as they had the same target
audience as my magazine was going to have. Therefore I think IPC Media would
be a good institution to publish my music magazine ‘Download’ as they publish
to an audience who my magazine are targeted at, and therefore would be the
best publisher as my magazine would be getting published to the correct
audience and would have the best chance of becoming successful.