2. What kind of media institution
might distribute to your media
product and why?
3. What is a Media Institution?
A media institution is an established, and often profit based organization, that
deals in the creation and distribution of advertising, entertainment and
information services, for example magazines, radio stations and TV programs.
Examples of media institutions are Bauer Media and IPC media.
4. IPC Media
IPC was founded in 1958 and now they are UK's leading consumer magazine publisher with more
than 60 iconic media brands. They engage with almost two thirds of UK women and 42% of UK
men, which makes almost 26 millions of UK adults.
IPC creates content for multiple platforms, across print, online, mobile, tablets and events. Their
webpages reaches 25 million users globally every month.
IPC Media publishes a large variety of magazines. A few examples are
NME, Now, Woman, Mousebreaker, Marie Claire, InStyle, Woman&Home, Ideal Home and many
more.
5. Bauer Media
Bauer Media is the largest publisher in Europe and publish over 300 magazines. Bauer Media was
founded in 1875 and at that time they were called Heinrich Bauer Verlag KG. They do now
operate in over 15 countries and they publish 38 million magazines a week worldwide.
Since Bauer Media publishes over 300 magazines they publish loads of different kinds of
magazines. They have everything from music and fashion magazines to angling and mothers
magazines. The music magazines Q and Kerrang! Are some of their most famous magazines.
Bauer Media focus on publishing magazines and radio, but they do also publish TV and online
webpages.
6. Who Should Publish My Magazine?
I would like Bauer Media to publish my magazine. This is because They have loads of experience
and are a well known company. They could help my magazine get more readers by advertising it
in their different media. They have radio channels that focus on similar music to the one I am
going to write about, they have other magazines that are similar and they have TV channels. This
is then a great opportunity to advertise my magazine and get it out there. Bauer Media knows
how to deal with magazines like mine and how to get more people to notice it. I could trust them
to do a great job. Also they have published Q which is one of the most famous indie music
magazines and therefore they have experience with magazines like mine. I am not a niche in their
marked, but I think this can be both a good and bad thing. Even though they have magazines that
are similar to mine my magazine would still have some things that makes it unique. Firstly it is
targeted to girls in the are of 16-24. There are not many music magazines published for this
audience. Therefore I think Bauer Media might want to publish my magazine, I would fill a gap in
the audiences they publish magazines for.
