Question 3

1. Q3. WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR
MEDIA PRODUCT AND WHY?

2. PAPER
• Paper, branded as “PAPER”, is a New York City-based independent magazine which talks
about music, fashion and nightlife. Previous cover stars include Kim Kardashian, Kanye
West and Miley Cyrus.
• Paper was founded and launched in 1984 by editors Kim Hastreiter and David
Hershkovits.
• The magazine is now a monthly print and online. Articles, photos, interviews, and news
can be found on their website which is more appealing to the target audience of my
magazine 16-24, as magazines could be seen as ‘out-fashioned’ by some.
• Paper is also very involved on social media sites such as Twitter, Tumblr, Facebook,
Instagram, and Pinterest, which most of my target audience will be familiar with. This is
very appropriate as people using social media can easily pick up on anything they’ve
missed if stories and articles are being posted on their timeline.

3. A FEW EXAMPLES