The author is considering which media institution would be best suited to distribute their new pop music magazine targeted at younger women and older teens. They analyze two potential publishers: Bauer Media and Development Hell. Bauer Media is a larger, more established company that publishes magazines reaching over 19 million readers per week. However, Development Hell only publishes one music magazine currently. Ultimately, the author determines that Bauer Media would be the better choice due to its experience in attracting and retaining audiences across multiple platforms like TV, radio, and tours, not just magazines. Bauer Media also publishes magazines that target a similar demographic to the author's proposed magazine.

1. 3. What kind of Media Institution might
distribute your product and why?

2. What type of institution do I want?
(company that publishes similar magazines?)
I think that a company that produces similar magazines would be the best option
for my magazine. Due to it being a magazine that is not already being produced
and is very individual, there will be no institute that will already produce this
magazine, this is why I think that having a institute that that produces magazines
very much like mine is that best way. Having this will mean that the institute will
have channels of distribution open to help make my magazine available in as
many places as possible, including supermarkets and small newsagents.
IPC, Development Hell and Bauer both Publish magazines with
higher demographic of ABC1. This is a similar audience to my
magazine where many of the readers will fit into the ABC1 but also
with some of the readers being classified as C2DE and therefor this
will fit into their product portfolio.

3. Niche or Mass Market, Big or Small?
I have considered weather the target audience for my magazine is niche or mass,
I feel as though the younger woman/older teen magazine is more of a niche idea
for a pop music magazine as there are no other magazines out there like this that
target this sections of people specifically.
Due to this I feel as though Development Hell or Bauer may suit my magazine
better. Both company's produce magazines for both the male and female target
audience.
Bauer deals with both niche and mass market magazines, it reaches over 19
million readers per week. This tells us that they are an affluent brand that attracts
the attention of many people in the UK, as a result my magazine would be seen
by a huge number of people. In comparison Development Hell is a small company
based in London. They currently only produce 1 music magazine so they may not
have as much knowledge and understanding as Bauer do. Because of this my
magazine my not be seen by as many people as it would if it were with Bauer.

4. Which company is best for me?
Bauer Media controls Q Magazine which often feathers chart bands even though it is
aimed at an older target audience. They also publish Kerrang! This is also aimed at a
similar audience, not only publishing magazines they also have TV, Radio, Tours etc. this
shows that they are highly skilled at having multiple different platforms for attracting and
keeping there audience.
On the other had we have Development Hell, they only produce one music magazine
MixMag, this is a dance/hiphop magazine that is aimed at a similar audience or slightly
older than my magazine is. Development Hell don’t have a wide range of experience like
Bauer Media so, they also don’t have the ability to draw and hold on to readers through
TV, radio, tours etc.
Overall I believe that Bauer Media has the edge over Development Hell due to it being
more experienced and having more diverse methods of attracting and retaining the target
audience.