Times Inc was founded in 1922 and is now a major media company reaching global audiences. While it owns over 90 magazine brands across many genres, it only publishes one music magazine currently. This leaves an opening for a new indie music magazine to fill a gap in their portfolio. Times Inc would be suitable to publish and distribute the proposed new magazine worldwide due to their large social media presence, which would aid marketing to the target 17-30 year old audience.

1. INSTITUTION RESEARCH
TIMES INC

2. Background Information
Founded on November 28, 1922 by Henry Luce and
Briton Hadden. In 1990, Times Inc had merged with
Warner Communications forming a mixture of media,
Time Warner. This lasted until June 9, 2014 when the
company was spun off.
Briton Hadden Henry Luce

3. World Wide
Times Inc is a New York based
company reaching places from
Amsterdam to Hong Kong.
Times Inc is the second largest
media company, after Disney.
Therefore this makes Times Inc
the best possible company to
publish my music magazine.

4. Brands
Times Inc has acquired over 90 brands
of magazines from sports to living.
However, they only own 1 music
magazine which is NME, therefore
leaving a huge gap in the market for
my genre of music.

5. Social Media
Platform
Having social media will increase the sales of
magazines as well as the awareness. This would be
ideal for my target audience as they are age 17 –
30 which is the age bracket most associated with
social media.

6. In Conclusion
Times Inc would be most suitable to distribute my music magazine, as they are
yet to have the genre Indie. In addition they have little music magazines
leaving a gap in the market. They also have social media which is ideal for my
target audience. Being a world wide company the sales of my magazine would
be very large.