The document discusses potential media institutions for distributing a media product and why the BBC would be a good choice. It defines a media institution as a company that distributes, markets, and produces media products. It provides examples of major UK music magazine distributors like Bauer and IPC. The author argues that the BBC would be a good choice as a distributor because it is a well-known British institution that already distributes a similar music product, Top of the Pops, which could help market a new magazine to audiences familiar with the BBC brand.
1. Question 3; What kind
of media institution
might distribute your
media product and
why?
2. First of all what is an
institution?
O An institution is a company or
establishment that is in charge of
distributing, marketing and producing
different media products.
O In the music magazine industry there is
Bauer who distribute Kerrang and Mojo,
IPC which distribute NME and also the
BBC help with distributing top of the pops.
4. Who would I want to
distribute my product?
O I would like the BBC to distribute my
product as they are British and would be
nice to have a company distribute locally,
but also because the music genre I have
chosen they already distribute one set(top
of the pops), this would be good for my
magazine as the BBC produce a lot and it
is well known in the media world and
many people will recognise the logo and
will want to buy the magazine because it
is done by the BBC.
