Bauer Media would be the ideal media institution to distribute the magazine. As a very large media institution with branches in 16 countries distributing nearly 2 billion magazines worldwide annually, Bauer Media has experience marketing to a wide audience. They also seem to have larger budgets given other products they sell. Distributing a mainstream music magazine targeting a wide audience of 16-middle aged males and females would help Bauer Media deliver more products to a wider range of consumers.

1. What media
institute might
distribute your
product?

2. Media Institutions
• Media Institutions are involved in producing,
marketing, regulating and delivering media
products to the public.
• One institution may distribute many different
products such as magazines, films etc.
• Many institutions could be a part of one big
organisation too.

3. Major Media Institutions
• Examples of some media institutions
• Bauer Media
• IPC Media
• ITV
• Sky

4. Ideal publisher
As my magazine targets a wide audience, 16-middle
aged males and females who listens to mainstream
music which is a mixture of many genre’s a media
company that has experience in catering for a wide
audience is ideal.
My magazine features many high profile artists such as
Beyoncé, T.I. and therefor would need a big budget
to feature such artists.
They would advertise the magazine on TV, radio and
via posters which would also need a high budget.
Readers should be able to by it from major consumer
stores that sells magazines such as WHSmiths, digital
copies are also an option.

5. Bauer Media
Bauer Media is very large media institution that has
branches in 16 countries, figures shows that around
1976 million magazines are distributed worldwide from
Bauer a year.
Notable Media products:
(High circulation)
Kerrang Magazine
Q magazine

6. IPC Media
• IPC media is a UK based publisher that’s owned by the
TIMES INC that’s based in USA. Around 350 million
magazines are sold by IPC media a year.
• Notable media products;
• Many female oriented magazines
• NME music magazine
(A large circulation magzine which got IPC media known)

7. My magazine
• My magazine is a mainstream music
magazine, which has a very wide target
audience which will make any media
institution to market it. Apart from the NME
magazine majority of IPC media’s magazines
are marketed towards female audiences but
on the other had Bauer media has more
experience marketing to a wider audience
and world wide distribution facilities. They also
seem to have bigger budgets looking at
other products they sell.
• Bauer magazine would sell my magazine
because they don’t have a mainstream
music magazine under their institution, it
would help deliver more products to a wider
audience.