This document provides information about a music video concept for an indie pop song. It includes: - The band members and genre of the song - The target audience of young adults who like indie pop - The concept of a person stuck in a time loop over three days as the song lyrics repeat - Influences including a class video about a time loop and the rough style of indie pop music videos - Plans to show the character dealing with repeating scenarios and becoming confused and relieved when the loop ends

1. The Song that we have chosen is ….

2. Dan
Smith
(lead
singer)
Will
Farquarson
(Guitar, bass
and Piano)

3. The genre of the song we are doing is
…
INDIE POP … Indie pop is a subgenre of alternative
rock or indie rock and a subculture that originated in
the United Kingdom in the late 1970s. The style is
inspired by punk's DIY ethic and related ideologies,
and it generated a thriving fanzine, label, and club and
gig circuit. Indie pop differs from indie rock to the
extent that it is more melodic, less abrasive, and
relatively angst-free. Its substyles include chamber
pop and twee pop.

4. Who is our target
audience ?
Gender: is typically Male
(although females are fans of
the band)
Age: 18 – 30’s so young adults
Fans of the Indie pop genre
The picture next to the this
text shows a stereotypical
fashion sense of someone who
listens to bastille. Rouged look
!

5. The concept PART1!!
The concept we have decided to go with is that of a person is
stuck in the loop. This loop will continue throughout 3 days the
days will reset as the important verse of “But if you close your
eyes” is sang( this verse is sang 3 times in the song their for
the days will rest 3 times). This first day the person has a not
so good day with lots of things going wrong I.E falling of his
bike because a car pulls out the second day is exactly the same
as the first day with the bad incidents happening however the
main character is aware of the day before and is confused at
what's happening and the third day the character will have
prevent all wrong from happening. The date and time will will
be represented/repeated as the same time every knew day
until the abrupt end of the song where the calendar changes
from the 31st to the 1st of the next month .

6. The Concept PART 2
!
The music video will be Purely Narrative ! We know that it
is risky to do a purely narrative music video as it can get
boring but we our confident enough in our idea that we
can ensure that it will not be boring ! Our concept allows
us to implement lots of scenario that will be interesting
and will be keeping the viewer interested as they want to
see how the character deals with the upcoming scenario
that the viewer all ready knows will happen. The character
will get confused and feel like he is going insane however
you will see the genuine relief at the end when he realise
he broke the loop and can continue with his life.

7. What has been our influences?
A Big influence for our concept is the music video we seen in
class of the man who is in a loop. Also the genre of Indie Pop has
massively influenced our mise en sense as we are following the
conventions of Indie Pop. Environments we hope to shoot in will
be in poor state of disperse and the characters clothing and props
will be rough and rugged looking. We have also been heavily
influenced by the camera angles and movement in Ed Sheeran's
A-team video which is similar to our genre and will help get the
feel of the music video that we desire..

8. Andrew Godwins Music video conventions
PART 1 !
We will have a relationship between the visuals illustrating the
lyrics for example when the song sings “when you close your
eyes” their will be a short transition of a blank screen as the
character is represented to being going back around on the
loop. Also when the lyric plays dose it almost feel like
nothings changed at all on the second loop round the
character will look confused when this lyric is sang.
Their will also be a relationship between the music and visuals
as the tempo gradual builds until the chorus where the tempo
and dynamics increase the character will be seen to be more
frantic and quick with their body language compered to the
other moments which the characters body language will be