Bauer Media and International Publishing Company (IPC) are two media institutions that might distribute a new rock music magazine. Bauer Media distributes magazines such as Heat, Q, and MOJO, so they would likely distribute a rock music magazine. IPC distributes the New Musical Express (NME) magazine and other popular music titles, making them another suitable choice to distribute a new rock music title.

1.  What kind of media institution
might distribute your product and
why?
QUESTION 3

2. INSTITUTIONS THAT MIGHT
DISTRIBUTE MY MEDIA PRODUCT…

3. BAUER MEDIA
Bauer Media is an institution that works around 15 countries
worldwide. Bauer Media handles a collection of different media
such as the Heat magazine to Q magazine, MOJO and
KERRANG; therefore as my music magazine is a rock magazine;
they would most likely distribute my media product.

4. BAUER MEDIA
Examples of music magazines distributed by Bauer
media are:

5. INTERNATIONAL PUBLISHING
COMPANY
IPC (International Publishing Company) is another
institution that distributes magazines such as NME
that is also a popular leading magazine and publisher.

6. IPC…
IPC is another institution that distributes magazines such as
NME that is also a popular leading magazine and publisher.
The company are currently publishing magazines under 3 areas:
• Connect- Targeting the mass market for woman
This includes: Teen Now, Soap life and Woman
• Southbank- Targeting upmarket woman
This includes: Look, In Style and Beautiful Kitchens
• Inspire- Targeting the market for men
This includes BASS, GUITAR and NME