Bauer Media would be a suitable institution to distribute the media product because it has a large reach of over 19 million UK readers through magazines covering various genres like gossip, fashion, and music, as well as radio shows. As the largest private publishing company distributing magazines globally, Bauer Media could leverage its worldwide audience and experience distributing different genres to promote a new magazine genre.

1. What kind of media institution might distribute your media product and why?

3. Bauer MediaThe Bauer media will be able to distribute my magazine as it tends to do many gossip and fashion magazine, NME is the one type music magazine which is distributed by Bauer media which is a variety of genres such a rock, hip hop and indie. Distributing a magazine effecting only one genre could be beneficial for Bauer media. The institution itself reaches over nineteen million UK readers, having had an impact upon many brands. Not only does the company work around magazines but also radio shows showing that the company would be capable to distribute such a magazine. The institution has already distributed globally, gaining a large amount readers. Having a different genre for the institution I think would be beneficial as they will have different readers attracted towards them. The company itself is a biggest private publishing company as it distributes many types of magazines that to not only in the UK but also companies out of the UK, being a large company attracting many readers worldwide is another reason for which I think this would be the right institution to distribute my magazine.