This response summarizes the key considerations for selecting a media institution to distribute a new music magazine. It analyzes two potential publishers - Harris Publications and Bauer Media Group. Bauer Media is selected as the best fit because it owns many music magazines, allowing the new magazine to find an audience without direct competition. As a large European media company, Bauer could also effectively promote the magazine across its various platforms. Maintaining a consistent house style would further help the magazine stand out and be recognizable to the target audience.

1. Q3. What kind of media institution might distribute your media product and
why?
TIPS:
Media Institution = the companies that produce and distribute magazines.
This is not a question about where you can buy you magazine (ie. don’t write
TESCO!)
Research existing publishing companies and distributors (you may be able to use
some of the work you did for your research project back in September?)
Do they publish Mass Audience magazines or more Niche (small target audience)
Is your magazine high budget or low?
HYPERLINKS – link out to relevent magazines and publishing companies

2. your media product and why?
What is media institution?
Media institutions are companies that that produce, regulate and structure media products such as television, radio, publishing, magazines, movies,
They are devoted to the promotion of a particular cause or program.
To allow my music magazine to make sales and also to get a wide range of target audience, it will need a well known and popular publishing compa
magazine. There are a lot of companies and publishers that publish music magazines, however choosing the right publication company is important
my magazine is distributed well and that it reaches the specific target audience. During my early research and planning stage of my coursework, I re
known media institutions, which publish a broad range of magazines with a different approach in terms of their target audience and also the genre of
sell.
They have also produced many similar style magazines to mine with the same genre, This will therefore enable me to reach to my target audience b
company which will benefit to me and the company.
Harris Publications is one of the nation’s largest special interest media institution who I have looked at and they are a American consumer-magazine
New York City. The company is operating over 75 brands with print, digital, mobile and live event platforms, produced magazines including Juicy, XX
35 years, Harris Publications has produced magazines that educate, entertain, inform and inspire. The company has a strong culture of innovation. H
was founded in 1977 and is Privately held, they also have $20 Million in an estimated annual revenue.
Bauer Media Group is Europe’s largest privately owned publishing Group. Bauer is a worldwide media empire offering over than 600 magazines, ove
products and 50 radio and TV stations around the world. Bauer Media is also a multi-platform UK-based media Group consisting of many companies
two main divisions – Magazines and Radio. Bauer Media Group is a European-based media company, headquartered in Hamburg, Germany. The a
Bauer media group was 2,4 billion euros in 2013.
After doing some research on media institutions I have decided the best media institution to distribute my music magazine should be Bauer media. I
I believe they will benefit most from my music magazine because In terms of competition within the other music magazines Bauer Media own, I woul
is fresh and new to the market because it has R&B and Pop in one, which I believe will make a lot of sales as there is basically 2 genres in 1 Which
consumers from buying two separate magazines if they are a fan of both. There would also be build up of new readers increasing the popularity and
my magazine and would accomplish a fair amount of good sales, as magazines such and Q and MOJO have had a decrease in sales of 16.7% & 2.7
why I have chosen Bauer media is because I believe my magazine would most benefit in terms of promoting and advertising my magazine as Bauer
media empire offering over than 600 magazines, over 400 digital products and 50 radio and TV stations around the world. this would make it ideal as
cross media as a platform to advertise to people who use the radio or other magazines. Within the continuation of my magazines in future, I will defin
house style through the uses of colour scheme, structure and language, as i think they fit the conventions of a R&B/Pop music magazine and also id
same house style will make it more recognizable for my target audience so they won't get confused when looking for my magazine.