Download to read offline
More Related Content
Similar to Evaluation question 3
Evaluation question 3
- 1.
- 2. WHAT KIND OFMEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?
- 3. Bauer Media At thebeginning of my A level Media course, we researched into popular Media websites. One of the institutes I researched was Bauer Media. This media group is one of the Largest and well known media groups in the UK. Showcasing their brand through different types of media such as TV, Radio and Newspapers/Magazines.
- 4. On Bauer Mediaswebsite it has an "audience finder" you can use this to find different types of media on their website. I used this feature to attempt to find a classical music magazine distributed by Bauer. I couldn't find anything. This means Bauer Media would be perfect as it has no other Classical music magazines being distributed. Bauer would open up many opportunities for Classique and could help it could become very popular.
- 5. Bauer Media wouldbe very unlikely to take in Classique magazine as one of their featured brands as they are a very large brand. Although, the classical magazine I developed may be profitable for the media group as it breaks conventions and targets a younger audience, moving itself away from the older, traditional classical music magazines. As well as this, Bauer have a special section where they advertise and feature classical cars. If Bauer were to take in and promote my brand my Classique magazine would go after classical cars weekly and classic cars for sale.
- 6. Social media linkson Bauer: Bauer uses social media to expand their fan base and users. These social media links allow audiences to get in contact with the group through Twitter and Facebook and have the chance to work with the Bauer Media team. My magazine has social media links with Facebook and Twitter as well. This would be good as we would reach a younger audience. Bauer media could help me reach widen audiences as a lot of teenagers and young adults begin to rely on social media to communicate with friends and also to communicate ideas about social events and news.
- 7. The Bauer Mediagroup also reach an international scale in total reaching to around 22 million people via radio alone. Making it one of the largest international brands around.
- 8. Time Inc isalso a very large institution, however it is based in New York. It distributes worldwide. Due to Time Inc being such a large, successful brand, working with them will ensure success for Classique as they are a company that reaches over 120 million people. As well as this, they have now started distributing in the UK. This would mean I would be able to grow a larger locally based audience.
- 9. Time Inc. wouldallow great success for my magazine very fast as they have so many people they are distributing to. They are more likely to take me in than Bauer Media as Time Inc. are not as big and reach a smaller audience.
- 10. After researching toof the most popular institutions I feel that Bauer Media would be the best choice compared to Time Inc. as they would distribute Classique to a larger amount of people around the age I am trying to reach, ensuring success in the Classique brand. I feel that my magazine would make an impact to this institution as it aims towards a younger, teenage target audience. Also seeing due to it being a brand new genre of music distributed by Bauer, Classique will be able to branch to a larger amount of people quicker as Bauer’s users will want to find out and see what it’s about. Although it will be hard to become a partner with Bauer media, Classique will be more likely to succeed and grow as a brand.