The document discusses potential media institutions to distribute a new music magazine product. It analyzes Bauer Media Group and IPC Media, comparing their portfolios, target audiences, and reach. Bauer Media Group is chosen for distributing the magazine, called "Fusion", due to its large, global audience, experience with distribution, and suitability for the target age range. The magazine will be distributed digitally through apps and online platforms to increase accessibility and allow readers to access the content anywhere.
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Thesis Statement for students diagnonsed withADHD.ppt
Q3 evaluation
1. What kind of media
institution might distribute
your media product and
why?
2. Media Institution
Media institutions are organisations that deal with production, marketing,
distribution, publishing and regulation of media products. These are a few of
the institutions that I am going to compare:
3. BAUER
The Bauer Media Group is one of the most successful media companies in the world. More than 570 magazines,
over 300 digital products, and 50 radio and TV stations reach millions of people around the globe. The
company’s portfolio also includes printing companies, postal services and services in the fields of distribution,
marketing and media sales. Bauer started in the UK with the launch of Bella magazine in 1987. Some of the
music magazines are ‘Q’, ‘Kerrang!’, and ‘MOJO’.
Bauer media groups slogan is:
This suggests that the institution is targeting popular artists and distribute to a large population, which makes
the audience think the company is trust worthy, as their primary purpose is essentially to distribute my
product.
In relation to Bauer’s target audience , it is very diverse. This type of institution would help the success of my
magazine, as it would introduce a wide range of people , as my magazine is aimed at both males and females.
The Bauer Media Group have a very large fan base so would be my chosen institution
4. IPC have more than 60 iconic media brands, it creates content for multiple platforms, across print,
online, mobile, tablets and events. IPC is the UK's leading consumer magazine publisher as they
engage with 26 million adults in the UK - almost two thirds of UK are women and 42% are men.
These are some of the examples of magazines from IPC Media:
Rock magazineR&B/Hip Hop
IPC Media features both music artists and focuses on audiences, predominantly in the United Kingdom.
IPC Media is a 'British' consumer publications company; it publishes magazines for companies like NME,
which is one of the biggest music publishing names in the United Kingdom. IPC has the biggest
standalone music site in the world (NME.com). With this in mind, this would be a good publisher for my
magazine as they have a good reputation, huge fan base, and reach their targeted audiences through
many different formats. Using IPC would be good for my magazine as it would be very accessible across
a wide spread of individuals.
5. My Media Institution is..
Overall, I have decided that I would like Bauer Media group to distribute my magazine
‘Fusion.’ I have chosen this as they have a good reputation, experience with this
process and their target audience is suited to my age range. Therefore by using Bauer
my magazine would reach a huge amount of individuals as this company is extremely
professional and popular. Having the right media institution will help my magazine to
be as successful as it can be. This effective company is known all around the globe and
will introduce a wide range of customers to my product
6. How I want my product to be
distributed
Due to miniaturization and portability, the way in which things are purchased have
changed. For example, instead of physically buying my magazine, people now like to
buy magazines/ books via smart phones, IPad and tablets, this enables my audience a
wider option of how to purchase goods and allows them to read my magazine where
ever they go. This is becoming very popular, therefore I intend to have my product
distributed in this manner. I also intend to create an app due to todays use of
proliferation and convergence, people will find it easier to access my magazine through
this device.
My magazines app
