This document evaluates potential media institutions to distribute a new acoustic pop music magazine targeted at 18-21 year olds. It analyzes Bauer Media, Time Inc. and Anthem Publishing. The author concludes that Bauer Media would be the best choice as it has a gap in its market that the magazine could fill. Though large companies, Time Inc. and Anthem Publishing distribute too many diverse products and the magazine may not make an impact.

1. RESPONSE TO
QUESTION 3
EVALUATION

2. WHAT MEDIA
INSTITUTION MIGHT
DISTRIBUTE YOUR
MEDIA PRODUCT AND
WHY?

3. When I began my research into groups that
may distribute my media product I looked
at Bauer Media and Times Inc. I looked at
these two company's as hey are widely
recognised as one of the most successful
distributors of magazines, music and
television shows.

4. BAUER MEDIA
Bauer media is a huge company locally and
internationally, this means that it would be
extremely difficult for my magazine to make it
into this company. However, if I was to be in this
company because of their size it would mean
inevitable success for my magazine this is due to
the already achieved success by Bauer Media

5. •I used the audience finder tool to locate all
magazines created by Bauer for my target
audience and found out that they do not have
an acoustic magazine for my target audience
which means that my magazine would fit
perfectly into this company's dynamic range of
magazines.

6. TIME INC.
Time Inc. is a new York based company that
distributes world wide, as they are such a large
successful brand being able to work with them
would ensure success for my magazine as the
are a company that reaches over 120 million
different people. They now have location in the
UK which would ensure a large spread audience
of people locally and worldwide.

7. TIME INC.

8. ANTHEM PUBLISHING
Anthem Publishing covers two principle markets
– Music and Food & Craft – with the aim of
publishing market leading brands in each. They
are the UK’s only publisher of music-making and
listening magazines, the fastest growing food
magazine publisher and the UK’s fastest growing
magazine publisher of all.

9. ANTHEM PUBLISHING
After browsing their website I found that they
had no magazines relation to acoustic pop
targeted towards 18 to 21 year olds which
means there is a perfect gap in the market for
my magazine. However, as there are no other
acoustic guitar magazines I feel the gap may be
too big and my magazine will go unnoticed.

10. Upon reflection I feel that Bauer media would be
the perfect option for my magazine as they have
a perfectly sized gap in their market for my
magazine. It’s the most successful media
publisher in the UK which is where I would be
looking at distributing my magazine first. I feel
that Time Inc. would be a good choice however
their publishing are so diverse I feel my
magazine would fail to make an impact. Also, as
there are no acoustic pop magazines in Anthem
Publishing I also feel that my magazine will fail