2. The types of media institutions I would want to distribute my
magazine would be Bauer Media and Time Inc. This is
because they both release a wider variety of media
including many music magazines.
3.
4. Firstly, Bauer Media Group is a European-based media
company that manages a portfolio of more than 600
magazines, over 400 digital products and 50 radio and TV
stations around the world. The portfolio includes print shops,
postal, distribution and marketing services. Bauer Media
Group has a workforce of approximately 11,000 employees in
17 countries. Moreover, some music magazines Bauer
distribute and do advertising for are Q, Classic Rock, Moro
and Ker rang! These magazines are highly known and
recognised, this tells me that Bauer Media would be aware of
the type of advertising my magazine would need and how to
attract the appropriate audience, also due to publishing the
previously named magazines shows that they are a good
company, as the magazines are popular and regularly bought
by many, reinforcing Bauer Media would be a good choice of
media institution to distribute my magazine, as it already does
so with magazines of a similar genre to mine.
5.
6. Moreover, another media institution I would consider
publishing my magazine is Time Inc. They are a consumer
magazine and digital publisher in the UK, with a large
portfolio selling over 350 million copies each year. They also
publish other Indie magazines such as NME. This again tells
me they are a successful media institution as they produce
magazines such as NME and Uncut, which reach a wide
audience. Again, much like Bauer Media, they would be ideal
at publishing my magazine as my product would need similar
advertising in order to attract the chose target audience
and get the best readers to buy.
7. • I decided to use Bauer Media Group for my music magazine
as it is the UK’s most influential Media Brand Network. To
distribute my magazine a would go for this network because,
they distribute some of the most leading indie magazines
including Q, MOJO and Kerrang. This means that my
magazine will get the recognition it needs, because I am
relating to the same target audience and the same type of
genre especially with the Q magazine this will appeal to
more fans of the indie genre and increase my magazines
popularity.
